Barriers to and Motivations for Building More Sustainable Food Markets: The View and Role of Brazilian Organic Food Farmers

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-06-10 DOI:10.1080/08974438.2021.1933668

Marlon Dalmoro, Celso Augusto de Matos, M. D. de Barcellos

{"title":"Barriers to and Motivations for Building More Sustainable Food Markets: The View and Role of Brazilian Organic Food Farmers","authors":"Marlon Dalmoro, Celso Augusto de Matos, M. D. de Barcellos","doi":"10.1080/08974438.2021.1933668","DOIUrl":null,"url":null,"abstract":"Abstract Building more sustainable markets requires a combination of resources and motivations to overcome the structural barriers that exist at the different social levels. Farmers are powerful agents who can overcome these barriers to promote more sustainable food systems. By adopting the theoretical perspective of markets as aggregate systems, this study aims to present the barriers faced by farmers and the motivations that stimulate them to act toward forming a more sustainable market system. Our empirical research comprises in-depth interviews with 21 organic food farmers in the southern region of Brazil. The results suggest a complex relationship between structure and agency at the different social levels, which can lead to particular motivations for a sustainable food production system. Finally, we theorize about producers’ roles and how they act to realign different social levels to build more sustainable food markets.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1933668","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2021.1933668","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 1

Abstract

Abstract Building more sustainable markets requires a combination of resources and motivations to overcome the structural barriers that exist at the different social levels. Farmers are powerful agents who can overcome these barriers to promote more sustainable food systems. By adopting the theoretical perspective of markets as aggregate systems, this study aims to present the barriers faced by farmers and the motivations that stimulate them to act toward forming a more sustainable market system. Our empirical research comprises in-depth interviews with 21 organic food farmers in the southern region of Brazil. The results suggest a complex relationship between structure and agency at the different social levels, which can lead to particular motivations for a sustainable food production system. Finally, we theorize about producers’ roles and how they act to realign different social levels to build more sustainable food markets.

查看原文本刊更多论文

建立更可持续的食品市场的障碍和动机：巴西有机食品农民的观点和作用

摘要建立更可持续的市场需要资源和动机的结合，以克服不同社会层面存在的结构性障碍。农民是强大的推动者，他们能够克服这些障碍，促进更可持续的粮食系统。通过采用市场作为总量系统的理论视角，本研究旨在呈现农民面临的障碍，以及激励他们采取行动形成更可持续的市场系统的动机。我们的实证研究包括对巴西南部地区21名有机食品农民的深入采访。研究结果表明，不同社会层面的结构和机构之间存在复杂的关系，这可能导致可持续粮食生产系统的特殊动机。最后，我们对生产者的角色以及他们如何重新调整不同的社会水平以建立更可持续的食品市场进行了理论分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.