Destinations Food Image and Food Neophobia on Behavioral Intentions: Culinary Tourist Behavior in Malaysia

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-07-20 DOI:10.1080/08974438.2021.1943101

S. Hashemi, Husam Jasim Mohammed, S. Kiumarsi, D. Kee, Behnaz Babaei Anarestani

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引用次数: 32

Abstract

Abstract The important role of local culinary in the area of tourism has received the attention of scholars in recent decades, in spite of the fact that the influence of the culinary image on traveler’s destination has not been thoroughly explored. Moreover, extremely limited attention has been given to the development of a measurement scale for the corresponding perceptions. Therefore, this study examines existing relationships among a tourist destination’s food image, food neophobia, and the behavioral intention of international tourists in Malaysia. Out of the total number of questionnaires administered to international tourists in Malaysia, 292 were fully completed and returned. Furthermore, this study utilizes Partial Least Squares-Structural Equation Modeling (PLS-SEM) using Smart-PLS 3.2.9 to analyze the data. As such, the results indicate a significant and positive relationship between destination food image and food neophobia. Indeed, this empirical outcome plays a fundamental about destinations that intend to facilitate food tourism.

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目的地食物形象和行为意向上的食物恐惧症:马来西亚的烹饪游客行为

摘要近几十年来，尽管烹饪形象对旅游目的地的影响尚未得到深入探讨，但当地烹饪在旅游领域的重要作用一直受到学者的关注。此外，对制定相应感知的测量量表的关注极为有限。因此，本研究考察了旅游目的地的食物形象、食物新恐惧症和马来西亚国际游客的行为意向之间的现有关系。在向在马来西亚的国际游客发放的问卷总数中，292份已全部完成并返回。此外，本研究利用偏最小二乘结构方程建模（PLS-SEM），使用Smart PLS 3.2.9对数据进行分析。因此，研究结果表明，目的地食物形象与食物新恐惧症之间存在显著的正相关关系。事实上，这一实证结果对有意促进美食旅游的目的地起到了基础作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.