Marketing Efficiency among Gender-Based Decision-Making Farm Households in Southern Ethiopia

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2021-04-28 DOI:10.1080/08974438.2021.1911906

G. Gebre, H. Isoda, Yuichiro Amekawa, D. Rahut, Hisako Nomura, Takaaki Watanabe

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引用次数: 5

Abstract

Abstract This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.

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埃塞俄比亚南部基于性别的决策农户的营销效率

摘要本研究利用埃塞俄比亚南部达武罗地区收集的数据，考察了性别对玉米生产家庭营销效率的影响。结果表明，分配给排名第一（最有效）的男性、女性和联合决策家庭的玉米数量分别显著大于排名第二、第三和第四的渠道。在营销渠道的同一阶段，不同性别类别的显著结果各不相同。与处于营销渠道同一阶段的男性和联合决策者相比，女性决策家庭的生产者价格较低，同时承担了较高的营销成本和中间商利润。这项研究还发现，地方机构在研究区域建立玉米仓库的财政能力有限。需要一个综合农业营销信息系统，帮助女性决策玉米生产者更好地参与现有的市场机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.