Neofilologiia最新文献_第2页

Mission and vision of modern universities: comparative analysis on the example of the Chinese University of Hong Kong and the University of Tokyo 现代大学的使命与愿景:以香港中文大学与东京大学为例的比较分析

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-4-1026-1034

Irina N. Sertakova

{"title":"Mission and vision of modern universities: comparative analysis on the example of the Chinese University of Hong Kong and the University of Tokyo","authors":"Irina N. Sertakova","doi":"10.20310/2587-6953-2023-9-4-1026-1034","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-4-1026-1034","url":null,"abstract":"Universities, as dynamically developing systems, are subject to constant change. Political, economic, social, spiritual phenomena and processes influence the field of higher education. In modern society, the role of the university is perceived as a mission, which implies its special purpose. The mission statement briefly and clearly reflects the concept of the existence and development of the university. The structural elements of the mission are highlighted, its close connection with the values of state and public life is noted. The main idea of the mission is often expressed in the university motto. The ways and means of implementing the mission are comprehensively covered in the university’s program documents. Important documents are ethical codes that regulate the spiritual side of the life of the university community. The vision of its mission by the Chinese University of Hong Kong and the University of Tokyo is considered. Based on the study of both universities websites, a comparative analysis is carried out. Both common characteristic features of missions and their differences are revealed.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135661305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Scientific views of R.O. Jacobson in the paradigm of text-linguistics 文本语言学范式下R.O.雅各布森的科学观

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-4-1017-1025

Lin Ye, Yitong Liu

{"title":"Scientific views of R.O. Jacobson in the paradigm of text-linguistics","authors":"Lin Ye, Yitong Liu","doi":"10.20310/2587-6953-2023-9-4-1017-1025","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-4-1017-1025","url":null,"abstract":"The semiotic concept of R.O. Jacobson has been studied, the ideas of which are associated with structuralism as a method of cognition, semiotics as the science of sign systems and poetics as the general semiotics of the text. We analyzed the main components of the R.O. Jacobson concept, which based on the linguocultural aspect of textual criticism. His complex and dialogical view of semiotics and the unique features of his research paradigm are summarized. When considering the category “complexity”, attention is drawn to the modeling of the “meaning – text” model in the aspect of bringing the science of language closer to the sciences of the anthropocentric cycle. Consideration of the similarity and contiguity of metaphor and metonymy allowed R.O. Jacobson should consider that any metonymy is endowed with a slight metaphorical shadow, and any metaphor has a metonymic coloring, and highlight a formal method of research, which represents the merging and transformation of two different processes of thinking – humanistic and scientific. The scientist considered linguistic consciousness to be in some way derivative of ethnocultural consciousness. since it clearly reflects the ideas of Eastern and Western people about the world within a separate national-cultural tradition, building its own scientific view, defining the features of the organization of discourse. The category of “dialogicity,” which manifests itself in the process of an individual’s speech-mental activity, realizes the dialectical unity of language and thinking, and therefore, bearing in mind the thought processes occurring in the human mind, it is more correct to speak of dialogicity as a text-generating speech-thinking process.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135661309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pleasure before business. About the carnival code of modern television communication 先享乐后工作。论现代电视传播的狂欢码

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-4-855-864

Vitaly T. Tretyakov

{"title":"Pleasure before business. About the carnival code of modern television communication","authors":"Vitaly T. Tretyakov","doi":"10.20310/2587-6953-2023-9-4-855-864","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-4-855-864","url":null,"abstract":"Media sphere carnivalization today is becoming not only one of the key signs of the development of modern media, but also a phenomenon that describes the most essential features of media. This is most clearly manifested in audiovisual media in general and television in particular. Based on the method of content analysis, the historical-functional method, as well as taking into account the theory of carnival proposed by M.M. Bakhtin, examined various aspects of the manifestation of carnival in modern screen media. The obvious presence of such essential qualities of carnival as equality (democracy of the “golden age”), inverted hierarchy, the presence of special symbols, the removal of restrictions (taboos), fun, laughter, deception is noted. The conclusion is made about the totality of carnivalization characteristic of mass media today. Along with this, a characteristic is also noted that essentially distinguishes the modern media carnival from the carnival of the past: if previously carnival came into a person’s life according to the principle “business is time, fun is an hour,” then today television carnival is present in a person’s life in exactly the opposite way – according to the principle of “fun.” “It’s time, it’s an hour.” This changes the essence of screen communication and has a significant impact on human life and society as a whole.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135661311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Community marketing in the sports industry (on the example of running) 体育产业中的社区营销(以跑步为例)

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-1-186-194

A. Prokhorov, Stanislav A. Popov

{"title":"Community marketing in the sports industry (on the example of running)","authors":"A. Prokhorov, Stanislav A. Popov","doi":"10.20310/2587-6953-2023-9-1-186-194","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-1-186-194","url":null,"abstract":"Nowadays, sport is an independent industry that has its own principles of functioning, characterized by the specifics of the stages of development, therefore, the isolation of sports marketing as a set of measures to promote individual sports, sports events, and brands through the field of sports is quite understandable. The decrease in the effectiveness of traditional approaches in marketing creates a need to find new tools for promoting sports products. Approaches to understanding the sports industry and sports marketing are analyzed, the author’s interpretation of these terms is given. The intensive consolidation of competition in the sports market actualizes the role of marketing activations implemented by its subjects. The direction of community marketing in the field of sports attracts attention. It was revealed that communities are a platform where members can make new acquaintances among like-minded people. The current trends in community marketing in relation to various areas are considered, the goals and objectives of the direction are disclosed, the conditions necessary for the existence of brand communities are considered. The relevance of the study is ensured by considering the practice of companies in the field of community marketing in promoting sports brands. The most striking cases of the Adidas brand in the use of community marketing are analyzed. The purpose of the study is to clarify the content of community marketing in the promotion of sports brands.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68215283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Zoometaphor as a way of perceiving the new coronavirus infection COVID-19 动物隐喻作为一种感知新型冠状病毒感染COVID-19的方式

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-1-43-53

O. Novikova, Yuliya V. Kalugina

引用次数: 0

On the issue of methodological, organizational and staffing for the needs of forensic linguistic expertise: traditional and current 关于方法、组织和人员配备问题，以满足司法语言学专业知识的需求:传统和当前

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-2-301-320

Igor V. Zharkov, Elizaveta A. Koltunova

{"title":"On the issue of methodological, organizational and staffing for the needs of forensic linguistic expertise: traditional and current","authors":"Igor V. Zharkov, Elizaveta A. Koltunova","doi":"10.20310/2587-6953-2023-9-2-301-320","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-2-301-320","url":null,"abstract":"The actual problems of the organization and methodology of conducting forensic linguistic examinations are considered. The analysis was carried out taking into account the tasks set by the Government of the Russian Federation to improve the legislation governing forensic activities in Russia. Particular attention is paid to the modern trend of opposing state and non-state experts. It is noted that the redistribution of the workload between state and non-state forensic experts in favor of the former entails an increase in budget expenditures on material and organizational support for the activities of state forensic institutions and an increase in the time for producing expert opinions. A reasoned opinion is expressed about the inadmissibility of functioning in forensic linguistic examination of closed methods that are inaccessible to experts, specialists and participants in the trial. Attention is also paid to the methodological lacunae available in expert practice, which must be filled with expert techniques based on scientific verified linguistic methods, and the position is substantiated that closed methods prevent verification of the correctness of the application of one or another methodological position by an expert. In conclusion, the conclusion is drawn that the publicity of expert methodological materials makes them available for discussion in the scientific and expert community, which includes constructive criticism aimed at increasing the level of objectivity of expert linguistic and psycho-linguistic research.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68218523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

National language in the history of Russian statehood 俄罗斯建国历史上的民族语言

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-1-8-20

V. I. Mozgovoy

{"title":"National language in the history of Russian statehood","authors":"V. I. Mozgovoy","doi":"10.20310/2587-6953-2023-9-1-8-20","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-1-8-20","url":null,"abstract":"The research relevance on the relationship between the national language and statehood is determined by intensification of contradictions in modern society associated with the neglect or selective attitude of politicians to certain processes of linguistic identification of an individual, people and state. The purpose of the study is to reveal the reasons for the ignorant nihilism of so-called “titular nation” in relation to the “undeveloped” or “non-indigenous” peoples. As an alternative, a project is proposed for the creative construction of the Russian state on the basis of preserving the right of each peoples to their own culture as part of national language. Its special status is not always associated with the point date of the emergence of a nation or a particular national language in the era of capitalism. It is determined by long process of formation of the original language culture, starting from Ancient Rus’ and the formation of the Russian Empire up to the present, characterized by devastating consequences of an unprofessional view of the problem of language construction. Free interpretations of the concepts of state, regional, non-territorial languages, languages of nationalities or native language and attempts to fit the norms of modern state life under the category of exclusivity of a certain nationality, one ruling class, one religion or language of communication in the conditions of interpenetration and interdependence of modern cultures are criticized. As a conclusion, ways are proposed to restore the traditional model of Russian statehood, associated with the preservation of multicultural and multinational community, materialized in the national language.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68218677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Paremiological units in the general language national picture of the world Paremiological单位在一般语言国家的世界图景

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-2-452-458

Feruza S. Khaitova

{"title":"Paremiological units in the general language national picture of the world","authors":"Feruza S. Khaitova","doi":"10.20310/2587-6953-2023-9-2-452-458","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-2-452-458","url":null,"abstract":"The study is devoted to understanding the semantics of proverbs in the works of the famous Kyrgyz writer Chingiz Aitmatov. It is substantiated that a proverb is a special statement with the help of which stereotyped assessments and recommendations are formed regarding typical life situations in the language, since proverbs express the basic mental attitudes of ethno-linguistic consciousness. The structure of paremiological units includes various types of lexical units that act either in their direct meaning, or lose their lexical meaning and are used in a figurative sense, but in either case they participate in the formation of a paremiological picture of the world as a fragment of the general language national picture of the world. It has been established that the national specificity of the semantics of proverbs is reflected in the presence in their structure of nominations of cultural realities, attitudes of spiritual and moral values and ethical normative stereotypes. It is proved that the nature of paremias with a secondary linguistic function forms the paremiological fund of the language, which is a valuable object for linguistic and cultural research for two reasons: firstly, paremia as a linguistic sign is capable of realizing the functions of both language and culture; secondly, proverbs are an integral part of the general language national picture of the world.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"8 Suppl 5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68219315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Functional-semantic type of substantive word adverbialization form “boon” 实体词状语形式“恩”的功能语义类型

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-3-479-489

V. Shigurov, T. Shigurova

{"title":"Functional-semantic type of substantive word adverbialization form “boon”","authors":"V. Shigurov, T. Shigurova","doi":"10.20310/2587-6953-2023-9-3-479-489","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-3-479-489","url":null,"abstract":"The study relevance is due to the need for a comprehensive interdisciplinary mechanism analysis of transposition in the language, which generates a huge layer of grammatical and lexical-grammatical homonyms, as well as syncretic (peripheral and hybrid) structures that allow economically, but capaciously expressing thoughts and feelings of a person. While studying the steps of adverbial transposition substantive word forms, the patterns of interaction between semantic and grammatical in the formations structure explicating in typical contexts the core and periphery nouns zones and the peripheral and nuclear substantive adverbs formed on their basis were revealed. On the example of the word form “boon”, different degrees of its departure from the nouns class and approaching the adverbs class are demonstrated. As a applying result the methodology of oppositional analysis and indexing, it has been established that in the zone of the adverbs core it finds, on the one hand, 0 % of the correspondence of its differential features to the original nuclear noun “boon” features, and on the other hand, 80 % of the correspondence to the differential substantive nuclear adverb “circle” features. The idea is substantiated that 100 % correspondence of the properties of different prototypical adverbs in the structure of any nuclear adverb is unlikely due to individual semantic and syntactic differences of adverbial lexemes, including their accentological features. The study results can be used in further developments on the problem of transposition and syncretism in the system of parts of speech and interpartial semantic-syntactic categories.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68219612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

On the issue of new media typology 关于新媒体类型学问题

Neofilologiia Pub Date : 2023-01-01 DOI: 10.20310/2587-6953-2023-9-4-931-939

Alla M. Shesterina

{"title":"On the issue of new media typology","authors":"Alla M. Shesterina","doi":"10.20310/2587-6953-2023-9-4-931-939","DOIUrl":"https://doi.org/10.20310/2587-6953-2023-9-4-931-939","url":null,"abstract":"Significant changes in the media system, noted by many researchers recently and reflected at all levels of its existence, make the issue of supplementing and correcting the existing media typology relevant today. A significant component of the media system is new media, the typology of which has not yet been fully implemented. The purpose of our study is to seek, as a first approximation, to form possible approaches to the typology of new media, as well as to give a brief description of the main types. The study is aimed at analyzing the Russian-speaking sector of new media in order to determine the features of its development and already established or emerging types. Typology is carried out on the basis of such features as the purpose of creating media, features of authorship, features of content (thematic focus, genre and species originality) and audience orientation. In the course of the study, we come to the conclusion that new media can be largely attributed to the types of media already described, however, they have unique features that make it possible to supplement the existing typology. We also note the mobility of the new media system, which causes the process of constant transformation of typological groups and requires frequent updating of existing approaches.","PeriodicalId":34441,"journal":{"name":"Neofilologiia","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135660940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0