Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)最新文献

{"title":"Analysis of Marketing Strategy Based on the Entrepreneurial History of Yunnan Changtai Technology Co., Ltd.","authors":"Jingkun Zhao, Mei Xu, Qiang-nan Zhan","doi":"10.2991/aemh-19.2019.16","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.16","url":null,"abstract":"With the depletion of traditional fossil fuels, solar energy has become one of the most promising alternative energy sources. Solar water heaters are devices that collect solar radiation and convert it into heat. The world's industrial and economic boom has been followed by rising energy consumption. Therefore, the traditional available energy is gradually running out of energy. Countries are looking for new energy sources such as wind, water, solar, tidal energy and other alternative to traditional energy, and solar energy because of its clean, environmental protection, renewable characteristics to stand out, become all walks of life sought after the leader. Solar water heater should be transported to become a typical representative of solar energy thermal utilization products, after decades of wind, frost, snow and rain, finally has a relatively mature technology, by the majority of consumers love. This paper summarizes the market and industry of solar water heater and analyzes the marketing strategy of a typical enterprise -Yunnan Changtai technology co., LTD. At the same time, it also explores the problems existing in its marketing strategy. So as to provide a constructive reference and improvement Suggestions for the development of Yunnan Changtai technology co., LTD., and also hope to provide some reference significance for enterprises with similar backgrounds.","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125382025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Crime in Kindergarten Place","authors":"Xiaowen Dong","doi":"10.2991/aemh-19.2019.33","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.33","url":null,"abstract":"The crime problem of kindergarten places has aroused social concern. As the gatekeeper of social security, the public security organ should reexamine and reposition the crime of kindergarten places. This article makes a detailed analysis of the problem of kindergarten crime, and makes a thorough analysis of the constituent elements, causes, mechanism and characteristics of kindergarten crime, in order to explore the strategies that the public security organs should adopt for kindergarten crime. We will establish effective preventive measures and means of combating such crimes, give full play to the efforts of public security organs to prevent and deal with such crimes, and ensure the safety of young children and related personnel in their lives and property.","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123075486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Register Framework: An Effective Mode for Assessing Argumentative Writing","authors":"Hui-min Deng","doi":"10.2991/aemh-19.2019.34","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.34","url":null,"abstract":"In light of Systemic Functional Linguistics, this paper uses the field-tenor-mode framework as an analytic tool to help students produce and analyze argumentative writing. The text to be analyzed was selected from the book A Writer's Reference with 2016 MLA Update authored by the founder of WAC Writing Program of the Education Institute in Harvard University. It’s typical and referential for the purpose of this paper. The discourse markers in the text were highlighted and analyzed to address two issues: how to achieve the consistency of field, tenor and mode in an argumentative essay, and what implications does the register consistency have for the discourse coherence of the whole essay. This SFL-informed literacy instruction is not just to provide students a useful tool for writing a powerful argumentative essay, but it also expands on the existing literature as a pedagogical guideline, a checklist for peer review and a rubric for assessment.","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122779768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Customer-centered Design Method of Electric Power Service Products","authors":"Wei Tang, Junfeng Li, Hongshan Zhang","doi":"10.2991/aemh-19.2019.27","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.27","url":null,"abstract":"Under the new situation, the traditional electric power service products can no longer meet the personalized needs of multiple customers. This paper mainly studies the key links of new power service product design, establishes a scientific and rational power service product design system, helps grid enterprises to enhance service capabilities, and fully meet the needs of power customers. Introduction From the management point of view, customer-centered is the fundamental reason for the existence of enterprises, even the only reason. Affected by such factors as open electricity market, lower transmission and distribution prices and slower growth of electricity, power grid business is facing increasingly fierce market competition. Customers have become the core resources of power grid companies, and power customer service has become the core competitive point. At the same time, the increasing dependence of society on electricity requires higher reliability of power supply, more and more complex power grids, more and more types and numbers of access equipment, and changes in the form of power grids. Traditional power services are facing great challenges. How to design new power service products has been mentioned as an important position. Scientific design methods of power service products are particularly important for the development of power grid enterprises. There are many studies on customers and power services, such as literature [1]. In view of the large deviation between customer perception and service perception within enterprises, the path of implementing customer perception management of key contacts in the whole process is designed. Documents [2], [3], [4], [5] have studied the power supply service mode and service situation. In view of the new situation, the research on the design method of power service product has not yet seen the monographic research literature. Change of Customer and Customer Demand From the point of view of customer life cycle, from expanding new installations to continuously using electricity to selling customers, customers have business management needs at each stage, which needs the cooperation of various departments to complete. These services include industry expansion service, emergency repair service, equipment maintenance service, business consultation service, electricity billing service and so on. All of the above are traditional basic services provided by power grid enterprises. Great changes have taken place in customers faced by power grid enterprises, mainly in four aspects: energy use mode, interaction mode, consumption mode and thinking mode. International Conference on Advanced Education, Management and Humanities (AEMH 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 352","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"26 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115249008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on University Education Management Decision-making under the Combination of Experience and Data","authors":"Lei Zhang","doi":"10.2991/aemh-19.2019.7","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.7","url":null,"abstract":"To achieve the credible purpose of education and teaching management, it is necessary to conduct education management big data mining from the perspective of multidimensional and complex. From the perspective of the actual needs of college education management, this paper introduces the significance of education management big data mining, puts forward the educational data mapping and experience inversion learning mechanism, and discusses the establishment of education management model based on big data mining. Firstly, the differences between educational data mining and traditional data analysis are analyzed. Secondly, how to find education management and decision-making knowledge from educational data is proposed. Finally, an educational management model based on the integration of experience and data is constructed. Research shows that university education and teaching big data mining is reflected in the multi-dimensional and complex characteristics of information. Moreover, education management decision-making based on fusion analysis of data-experience is a trusted decision-making, and it is also a meaningful study of future education management in colleges and universities.","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130654576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"On the Problems and Countermeasures of Cross-cultural Business Cooperation between China and Malaysia under The Belt and The Road Initiative","authors":"Danya Zhu, L. Tan, Yutong Han","doi":"10.2991/aemh-19.2019.18","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.18","url":null,"abstract":"Malaysia, one of China’s key target markets of foreign trade in Southeast Asia, has been claiming our special attention since the launch of ChinaASEAN partnership on the first day of 2010. It is, therefore, of vital importance for us to have an adequate understanding of the crosscultural differences and even conflicts tagging along. This paper analyzes the cultural differences with reference to Hofstede's theory of value dimensions, and postulates some strategies to circumvent the negative impact on trans-national corporate co-operation.","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133354244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis and Research on B2C of Skinstore","authors":"Wenrong Jiang","doi":"10.2991/aemh-19.2019.24","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.24","url":null,"abstract":"Skinstore is one of the world's leading cosmetics e-commerce shopping sites, is an American site, from its founding development for nearly 20 years. As a cosmetic website, the main customer groups faced young beauty of women, of course, including some groups of men and groups of pregnant women, in today's Internet era has developed also have the opportunity to compete. Based on the site of the United States and abroad caused by background analysis and the overall operation of the site analyzed using SWOT analysis, and analyze the advantages and disadvantages of the existing site for the development caused by the US measures proposed to improve the site, to understand the development of the site now the basic situation and put forward their views on these issues. Introduction Skinstore in 1997 by the American Salu Beauty cosmetics company founded a website, in 2010 settled in China. Skinstore (China) in cooperation with the company where the beauty of Hangzhou Co., Ltd., has just launched the project. General manager of the opera company, Skinstore (China) adopted a distributor and reseller sales model two sources. China now has the right distributor Japan and South Korea more than 30 brands, and their co-cosmetics website is more than 300 brands. Skinstore(China) has experienced several years of development, has matured. Domestic and Foreign-related Cases At home, cosmetics e-commerce website development is good music Bee Network and the United States together superior products, which operated two websites selling cosmetics brand basically more popular, familiar, the United States caused the US e-commerce website, limited visibility in the country, the agent more than 20 well-known foreign brands of cosmetics, for mainland customers unheard of for many foreign brands, causing the US needs most is the status of top cosmetics brand site. Brand is caused by the US disadvantage, because the domestic public on these brands rarely heard; but at the same time it is an advantage because domestic females have competition, worships money and psychological, caused the US just to meet this, and so caused the US at home or have development prospects Skinstore as a US Salu Beauty's wholly owned subsidiary, develop quite rapidly maturing abroad, except in China, business sales, currently in the UK, South Korea, Australia and other countries and regions have set up agency business sales of beauty products. Caused by the US in 2006 has been named one of the fastest growing magazine Inc.Magazine annual corporate America, enjoyed a high reputation in the international arena. Therefore, the development in foreign countries to the US network has become more mature.","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"53 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134604702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Practical Teaching Reform of Electronic Information Engineering Based on Engineer Behavior Logic","authors":"Xudong Liu, Kun Zheng, Zhuo-zheng Wang, Qingwu Fan","doi":"10.2991/aemh-19.2019.46","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.46","url":null,"abstract":"In view of the gap between graduates of electronic information engineering and electronic engineers, from the perspective of engineers, the teaching philosophy of “based on engineer behavior logic” is first proposed to change the student's traditional study habits, cultivate engineering thinking and improve engineering practice ability. Secondly, the practical teaching reform of electronic information engineering is made, and a gradual practical teaching system is designed, and multiple school-enterprise co-construction courses is built, which strengthened the role of enterprises in personnel training. Finally, taking the self-study school-enterprise co-construction courses \"Electronic Engineering Intermediate Level Practice\" as a case, the content, implementation and assessment methods of the course reform are introduced in detail. Since the implementation of the teaching philosophy of “based on engineer behavior logic” and the practical teaching reform, it has been unanimously recognized by students, experts and enterprises, and has achieved good practical results. 基于工程师行为逻辑的电子信息工程专业实践教学改革","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134273277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Extended TODIM Method Under Uncertain and Risky Situations","authors":"Y. Cheng, Jiugen Zhang, Wei-xiang Li","doi":"10.2991/aemh-19.2019.26","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.26","url":null,"abstract":"The purpose of this paper is to solve the MADM problem under uncertain and risky situations by proposing an extended TODIM method. After considering about the attitude of decision makers on \"risk\" sufficiently, we introduce a new measure for IT2FS to describe the uncertain information. Taking into account the complexity of computation using T2FSs, the interval type-2 fuzzy sets can be used to dispose of the vagueness and uncertainty. Moreover, we illustrate the implementation of proposed extended TODIM method based on TrIT2FS by two case studies. The availability and the feasibility of the presented method are validated through a comparative analysis with other methods. Introduction Multi-Attribute Decision Making (MADM)[1] is a part of MCDM problem which is mainly focused on the problem of discrete decision space. The typical MADM problem is concerned with the evaluation of a limited number of predetermined alternatives according as a group of decision criteria. The relevant literature [2] about MADM is very extensive, also its theories and methods are widely applied to many fields such as engineering, technology, economics, management, military, and so on [3-5]. Nevertheless, most existing methods are based on expected utility model of rationality, but some researches about behavioural experiments [6, 7] have illustrated that the decision maker is bounded rational in the decision-making process. Therefore, how to solve the MADM problem when considering decision-maker’s psychological behaviour is always an issue deserving of study. TODIM, a valuable means to resolve the MADM problem, was early introduced by Gomes and Lima [8-13]. It can be effectively applied under the circumstance of risk. This method has been applied in many fields and is empirically validated to be efficient and feasible. However, another difficulty in setting up mathematical models is how to express the DM’s ideas and beliefs in a mathematical form. In reality, as the complexity of society continues to increase, the problems that people met are getting blurred. It is no longer a good solution to solve the decision problem with the exact number. To address this issue, Zadeh proposed T2FSs (the abbreviation for type-2 fuzzy sets) in which the membership function are fuzzy themselves. It uses both primary and secondary membership to provide us with additional degrees of freedom and greater flexibility particularly. This paper will present an TODIM method based on T2FS and introduce a new distance measure based on the signed distance between two interval numbers. At the end of this paper, we will apply this proposed method to a multi-criteria investment selection problem to verify the practical application effect of it. The Measure of IT2FS Considering Risk Preferences The Fuzzy theory provides theoretical basis and technical support for uncertain information representation and organization. [Definition 1] A type-2 fuzzy set, denoted A , is characterized by a type-2 membership ","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132629395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Non-equilibrium Analysis of Population Distribution in Northwest China from 2001 to 2016","authors":"Anqi Wu, Jun Zhao","doi":"10.2991/aemh-19.2019.36","DOIUrl":"https://doi.org/10.2991/aemh-19.2019.36","url":null,"abstract":"This paper uses the population density, population concentration index, population center of gravity and population distribution Gini coefficient to analyze the spatial-temporal characteristics and non-equilibrium of county population distribution in Northwest China from 2001 to 2016. The results show that between 2001 and 2016, the population of northwestern China continued to grow, but the distribution was extremely uneven. The population density of different counties was much different, and the number of counties with negative annual growth increased; the population concentration index decreased slightly. The population center of gravity is located in the southeast of the geometric center which moves slowly from southeast to northwest. The Gini coefficient of population distribution fluctuates around 0.77. Introduction The spatial distribution of population can reflect the state of social and economic development of a region [1]. Due to the influence of specific natural, economic and social environment, the spatial-temporal changes of population often show significant differences and non-equilibrium [2], population changes and spatial redistribution will also act on the sustainable development of regional economy [3]. The spatial distribution and evolution trend of population is the starting point of studying many phenomena and laws [4]. A reasonable population distribution will accelerate the sustained and stable economic development, while the unreasonable population distribution will hinder economic development [5]. Northwest China includes Gansu, Shaanxi, Qinghai, Ningxia Hui Autonomous Region and Xinjiang Uygur Autonomous Region. It has jurisdiction over 360 county-level administrative units with a total land area of 3.1 million km2, accounting for 33.27% of the national land area. The population density of more than 70% of the county units is lower than the national average. Meanwhile, the population density of the suitable areas for human habitation is too high. Exceed the critical level of population density in arid and semi-arid areas designated by the United Nations. Therefore, it is significance to study the population quantity and its spatial distribution evolution in this region, explore the non-equilibrium degree of population distribution within the region, and further grasp the regularity of population spatial distribution, promote the rational distribution of population, optimize the allocation of resources, and realize the healthy development of economy. Data and Methods Data Sources This paper takes 2001-2016 as the research period, and the demographic data are from the statistical yearbook of corresponding years. Data of administrative division boundaries are derived from the National Basic Geographic Information Center in 2015. Research Method Population Concentration Index. The concentration index is often used to analyze the concentration of population distribution [6], the equation is as follows: International Conferenc","PeriodicalId":333655,"journal":{"name":"Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132896220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}