Analysis and Research on B2C of Skinstore

Abstract

Skinstore is one of the world's leading cosmetics e-commerce shopping sites, is an American site, from its founding development for nearly 20 years. As a cosmetic website, the main customer groups faced young beauty of women, of course, including some groups of men and groups of pregnant women, in today's Internet era has developed also have the opportunity to compete. Based on the site of the United States and abroad caused by background analysis and the overall operation of the site analyzed using SWOT analysis, and analyze the advantages and disadvantages of the existing site for the development caused by the US measures proposed to improve the site, to understand the development of the site now the basic situation and put forward their views on these issues. Introduction Skinstore in 1997 by the American Salu Beauty cosmetics company founded a website, in 2010 settled in China. Skinstore (China) in cooperation with the company where the beauty of Hangzhou Co., Ltd., has just launched the project. General manager of the opera company, Skinstore (China) adopted a distributor and reseller sales model two sources. China now has the right distributor Japan and South Korea more than 30 brands, and their co-cosmetics website is more than 300 brands. Skinstore(China) has experienced several years of development, has matured. Domestic and Foreign-related Cases At home, cosmetics e-commerce website development is good music Bee Network and the United States together superior products, which operated two websites selling cosmetics brand basically more popular, familiar, the United States caused the US e-commerce website, limited visibility in the country, the agent more than 20 well-known foreign brands of cosmetics, for mainland customers unheard of for many foreign brands, causing the US needs most is the status of top cosmetics brand site. Brand is caused by the US disadvantage, because the domestic public on these brands rarely heard; but at the same time it is an advantage because domestic females have competition, worships money and psychological, caused the US just to meet this, and so caused the US at home or have development prospects Skinstore as a US Salu Beauty's wholly owned subsidiary, develop quite rapidly maturing abroad, except in China, business sales, currently in the UK, South Korea, Australia and other countries and regions have set up agency business sales of beauty products. Caused by the US in 2006 has been named one of the fastest growing magazine Inc.Magazine annual corporate America, enjoyed a high reputation in the international arena. Therefore, the development in foreign countries to the US network has become more mature.