以顾客为中心的电力服务产品设计方法研究

Wei Tang, Junfeng Li, Hongshan Zhang
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Customers have become the core resources of power grid companies, and power customer service has become the core competitive point. At the same time, the increasing dependence of society on electricity requires higher reliability of power supply, more and more complex power grids, more and more types and numbers of access equipment, and changes in the form of power grids. Traditional power services are facing great challenges. How to design new power service products has been mentioned as an important position. Scientific design methods of power service products are particularly important for the development of power grid enterprises. There are many studies on customers and power services, such as literature [1]. In view of the large deviation between customer perception and service perception within enterprises, the path of implementing customer perception management of key contacts in the whole process is designed. 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引用次数: 0

摘要

在新形势下,传统的电力服务产品已经不能满足多个客户的个性化需求。本文主要研究新型电力服务产品设计的关键环节,建立科学合理的电力服务产品设计体系,帮助电网企业提升服务能力,充分满足电力客户的需求。从管理学的角度来看,以客户为中心是企业存在的根本原因,甚至是唯一原因。受电力市场开放、输配电价格走低、电力增速放缓等因素影响,电网业务面临的市场竞争日趋激烈。客户已成为电网公司的核心资源,电力客户服务已成为电网公司的核心竞争点。同时,社会对电力的依赖性日益增强,要求供电的可靠性越来越高,电网越来越复杂,接入设备的种类和数量越来越多,电网的形式也在发生变化。传统的电力服务面临着巨大的挑战。如何设计新的电源服务产品已被提及作为一个重要的位置。科学的电力服务产品设计方法对电网企业的发展尤为重要。有很多关于顾客与电力服务的研究,如文献b[1]。针对企业内部客户感知与服务感知偏差较大的情况,设计了关键联系人全流程实施客户感知管理的路径。[2]、[3]、[4]、[5]等文件对供电业务模式和业务情况进行了研究。针对新形势,对电力服务产品设计方法的研究尚未见专著研究文献。从客户生命周期来看,从扩大新装置到持续用电再到销售客户,客户在每个阶段都有业务管理需求,需要各部门的配合才能完成。这些服务包括行业扩展服务、紧急维修服务、设备维修服务、商务咨询服务、电费计费服务等。以上都是电网企业提供的传统基础服务。电网企业面对的客户发生了很大的变化,主要体现在能源使用模式、互动模式、消费模式和思维模式四个方面。高等教育、管理与人文国际会议(AEMH 2019)版权所有©2019,作者。亚特兰蒂斯出版社出版。这是一篇基于CC BY-NC许可(http://creativecommons.org/licenses/by-nc/4.0/)的开放获取文章。社会科学、教育和人文研究进展,第352卷
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Research on Customer-centered Design Method of Electric Power Service Products
Under the new situation, the traditional electric power service products can no longer meet the personalized needs of multiple customers. This paper mainly studies the key links of new power service product design, establishes a scientific and rational power service product design system, helps grid enterprises to enhance service capabilities, and fully meet the needs of power customers. Introduction From the management point of view, customer-centered is the fundamental reason for the existence of enterprises, even the only reason. Affected by such factors as open electricity market, lower transmission and distribution prices and slower growth of electricity, power grid business is facing increasingly fierce market competition. Customers have become the core resources of power grid companies, and power customer service has become the core competitive point. At the same time, the increasing dependence of society on electricity requires higher reliability of power supply, more and more complex power grids, more and more types and numbers of access equipment, and changes in the form of power grids. Traditional power services are facing great challenges. How to design new power service products has been mentioned as an important position. Scientific design methods of power service products are particularly important for the development of power grid enterprises. There are many studies on customers and power services, such as literature [1]. In view of the large deviation between customer perception and service perception within enterprises, the path of implementing customer perception management of key contacts in the whole process is designed. Documents [2], [3], [4], [5] have studied the power supply service mode and service situation. In view of the new situation, the research on the design method of power service product has not yet seen the monographic research literature. Change of Customer and Customer Demand From the point of view of customer life cycle, from expanding new installations to continuously using electricity to selling customers, customers have business management needs at each stage, which needs the cooperation of various departments to complete. These services include industry expansion service, emergency repair service, equipment maintenance service, business consultation service, electricity billing service and so on. All of the above are traditional basic services provided by power grid enterprises. Great changes have taken place in customers faced by power grid enterprises, mainly in four aspects: energy use mode, interaction mode, consumption mode and thinking mode. International Conference on Advanced Education, Management and Humanities (AEMH 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 352
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