Analysis of Marketing Strategy Based on the Entrepreneurial History of Yunnan Changtai Technology Co., Ltd.

Jingkun Zhao, Mei Xu, Qiang-nan Zhan
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Abstract

With the depletion of traditional fossil fuels, solar energy has become one of the most promising alternative energy sources. Solar water heaters are devices that collect solar radiation and convert it into heat. The world's industrial and economic boom has been followed by rising energy consumption. Therefore, the traditional available energy is gradually running out of energy. Countries are looking for new energy sources such as wind, water, solar, tidal energy and other alternative to traditional energy, and solar energy because of its clean, environmental protection, renewable characteristics to stand out, become all walks of life sought after the leader. Solar water heater should be transported to become a typical representative of solar energy thermal utilization products, after decades of wind, frost, snow and rain, finally has a relatively mature technology, by the majority of consumers love. This paper summarizes the market and industry of solar water heater and analyzes the marketing strategy of a typical enterprise -Yunnan Changtai technology co., LTD. At the same time, it also explores the problems existing in its marketing strategy. So as to provide a constructive reference and improvement Suggestions for the development of Yunnan Changtai technology co., LTD., and also hope to provide some reference significance for enterprises with similar backgrounds.
基于云南长泰科技有限公司创业历史的营销策略分析
随着传统化石燃料的枯竭,太阳能已成为最有前途的替代能源之一。太阳能热水器是一种收集太阳辐射并将其转化为热量的装置。随着世界工业和经济的繁荣,能源消耗也在不断上升。因此,传统的可用能源正逐渐耗尽。各国都在寻找风能、水能、太阳能、潮汐能等新能源替代传统能源,而太阳能因其清洁、环保、可再生的特点脱颖而出,成为各界追捧的龙头。太阳能热水器应运成为太阳能热利用产品的典型代表,经过几十年的风霜雨雪,终于有了比较成熟的技术,受到广大消费者的喜爱。本文总结了太阳能热水器的市场和行业,分析了典型企业——云南长泰科技有限公司的营销策略。同时,对其营销策略中存在的问题进行了探讨。从而为云南长泰科技有限公司的发展提供建设性的借鉴和改进建议,也希望对具有类似背景的企业提供一定的借鉴意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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