On the Problems and Countermeasures of Cross-cultural Business Cooperation between China and Malaysia under The Belt and The Road Initiative

Malaysia, one of China’s key target markets of foreign trade in Southeast Asia, has been claiming our special attention since the launch of ChinaASEAN partnership on the first day of 2010. It is, therefore, of vital importance for us to have an adequate understanding of the crosscultural differences and even conflicts tagging along. This paper analyzes the cultural differences with reference to Hofstede's theory of value dimensions, and postulates some strategies to circumvent the negative impact on trans-national corporate co-operation.