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Binge-Drinking : compréhension de l’engagement des jeunes dans la pratique 饮酒:理解年轻人在实践中的参与
Décisions Marketing Pub Date : 2023-01-09 DOI: 10.3917/dm.108.0047
Y. Gicquel
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引用次数: 1
J’ai reçu l’amour en héritage : transmission intergénérationnelle et conflits internes de valeurs dans le mouvement des coopératives d’habitants 我继承了爱:居民合作社运动中的代际传递和价值观的内部冲突
Décisions Marketing Pub Date : 2023-01-09 DOI: 10.3917/dm.108.0081
Ons Belaid, Sonia Capelli, William Sabadie
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引用次数: 0
Plateforme de service communautaire ou comment améliorer l’expérience contributeur à Décisions Marketing 社区服务平台或如何改善营销决策的贡献者体验
Décisions Marketing Pub Date : 2022-10-04 DOI: 10.3917/dm.107.0005
Isabelle Collin-Lachaud, Gilles N'goala
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引用次数: 0
La considération des conséquences futures de son alimentation : définition, mesure et approfondissement du concept 考虑其饮食的未来后果:定义、测量和深化概念
Décisions Marketing Pub Date : 2022-10-04 DOI: 10.3917/dm.107.0053
L. Balbo, A. Gourmelen
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引用次数: 0
Quand le produit était un animal. Le rôle des représentations et des liens affectifs à l’animal dans la relation au produit viande et sa consommation 当产品是动物的时候。动物情感表征和联系在肉类产品及其消费关系中的作用
Décisions Marketing Pub Date : 2022-10-04 DOI: 10.3917/dm.107.0117
Arnaud Lamy, S. Costa, Gilles Séré de Lanauze, C. Vial, L. Sirieix
{"title":"Quand le produit était un animal. Le rôle des représentations et des liens affectifs à l’animal dans la relation au produit viande et sa consommation","authors":"Arnaud Lamy, S. Costa, Gilles Séré de Lanauze, C. Vial, L. Sirieix","doi":"10.3917/dm.107.0117","DOIUrl":"https://doi.org/10.3917/dm.107.0117","url":null,"abstract":"When the product was an animal. The role of representations and affective ties to the animal in relationships with meat products and their consumption •","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129123527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Le parcours d’achat connecté : un éclairage par les concepts d’assemblage agenciel et de situation 连接的购买路径:通过代理组装和情境概念的照明
Décisions Marketing Pub Date : 2022-10-04 DOI: 10.3917/dm.107.0011
M. Deparis, Marie-Christine Gahinet
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引用次数: 0
« Quand ce que nous mangeons nous met en danger » Comment punissons-nous les marques ? “当我们吃的东西危及我们时”，我们如何惩罚品牌?
Décisions Marketing Pub Date : 2022-10-04 DOI: 10.3917/dm.107.0085
Thao Bui-Nguyen, Jean-Marc Décaudin
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引用次数: 0
L’ambivalence des adolescents à l’égard de la consommation de produits de luxe 青少年对奢侈品消费的矛盾心理
Décisions Marketing Pub Date : 2022-10-04 DOI: 10.3917/dm.107.0141
Nathalie Veg-Sala
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引用次数: 0
Renforcer l’efficacité des messages persuasifs en santé sur Facebook : effets du ton et de la distance sociale sur l’intention d’arrêter de fumer 提高Facebook上有说服力的健康信息的有效性:语气和社交距离对戒烟意图的影响
Décisions Marketing Pub Date : 2022-10-04 DOI: 10.3917/dm.107.0031
Houda Sassi-Chamsi, A. Helme-Guizon, Jessica Gerard
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引用次数: 0
Comprendre les spécificités de la distribution en vrac pour adapter le retailing mix : apport des théories des pratiques 了解批量分销的特殊性以适应零售组合:实践理论的贡献
Décisions Marketing Pub Date : 2022-07-19 DOI: 10.3917/dm.106.0091
M. Daniel, Elisa Monnot, Fanny Reniou, L. Sirieix
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引用次数: 0
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