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Mon avatar, la mode et moi 我的化身，时尚和我
Décisions Marketing Pub Date : 2023-03-27 DOI: 10.3917/dm.109.0035
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引用次数: 0
Le « marquage brevet » comme stratégie de signalisation : influence sur l’innovation perçue des produits et sur leur adoption “专利标记”作为标识策略:对感知产品创新及其采用的影响
Décisions Marketing Pub Date : 2023-03-27 DOI: 10.3917/dm.109.0013
J. Azzam, David H. Henard, Stéphane Salgado
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引用次数: 0
Représentations de la convivialité : de l’imaginaire social du repas au bien-être alimentaire 欢乐的表现:从食物的社会想象到食物的幸福
Décisions Marketing Pub Date : 2023-03-27 DOI: 10.3917/dm.109.0103
Mihaela Bonescu, E. Ginon, Valériane Tavilla, Coralie Biguzzi, Angela Sutan
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引用次数: 0
La mise en scène de l’expertise des Youtubeuses en matière nutritionnelle : le cas des vidéos « une journée dans mon assiette » 展示youtube女性的营养专业知识:以“我盘子里的一天”视频为例
Décisions Marketing Pub Date : 2023-03-27 DOI: 10.3917/dm.109.0057
M. David, Pascale Ezan
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引用次数: 0
Affirmer la naturalité et la proximité du produit alimentaire pour renforcer l’effet de la mention terroir 肯定食物的自然和接近性，以加强提到风土的效果
Décisions Marketing Pub Date : 2023-03-27 DOI: 10.3917/dm.109.0079
Pascale Ertus
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引用次数: 0
Voyage incongru au Consumer Electronic Show (CES) de Las Vegas 拉斯维加斯消费电子展(CES)的不协调之旅
Décisions Marketing Pub Date : 2023-03-27 DOI: 10.3917/dm.109.0005
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引用次数: 0
Segmenter les étudiants sur la base de leur équilibre alimentaire et de leur niveau d’élaboration culinaire pour un meilleur accompagnement sur les campus 根据学生的饮食平衡和烹饪水平对他们进行细分，以便更好地陪伴在校园里
Décisions Marketing Pub Date : 2023-01-09 DOI: 10.3917/dm.108.0015
A. Gourmelen, A. Rodhain, J. Masson
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引用次数: 0
Co-création de valeur et innovation sociale : l’exemple des living labs 共同创造价值和社会创新:生活实验室的例子
Décisions Marketing Pub Date : 2023-01-09 DOI: 10.3917/dm.108.0109
Ingrid Fasshauer
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引用次数: 0
L’innovation sociale au service des transitions écologiques et sociales 为生态和社会转型服务的社会创新
Décisions Marketing Pub Date : 2023-01-09 DOI: 10.3917/dm.108.0005
Amina Béji-Bécheur, A. Bonnemaizon
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引用次数: 1
L’analyse du processus d’innovation sociale : une réflexion méthodologique fondée sur l’immersion et la participation 社会创新过程分析:基于沉浸与参与的方法论反思
Décisions Marketing Pub Date : 2023-01-09 DOI: 10.3917/dm.108.0063
Guillaume Denos
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引用次数: 0
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