{"title":"Le « marquage brevet » comme stratégie de signalisation : influence sur l’innovation perçue des produits et sur leur adoption","authors":"J. Azzam, David H. Henard, Stéphane Salgado","doi":"10.3917/dm.109.0013","DOIUrl":null,"url":null,"abstract":"“Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"45 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Décisions Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dm.109.0013","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
“Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption
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