Houda Sassi-Chamsi, A. Helme-Guizon, Jessica Gerard
{"title":"Renforcer l’efficacité des messages persuasifs en santé sur Facebook : effets du ton et de la distance sociale sur l’intention d’arrêter de fumer","authors":"Houda Sassi-Chamsi, A. Helme-Guizon, Jessica Gerard","doi":"10.3917/dm.107.0031","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"20 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Décisions Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dm.107.0031","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}