{"title":"Le parcours d’achat connecté : un éclairage par les concepts d’assemblage agenciel et de situation","authors":"M. Deparis, Marie-Christine Gahinet","doi":"10.3917/dm.107.0011","DOIUrl":null,"url":null,"abstract":"The connected consumer journey: insight through the concepts of agencial assemblage and situation","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Décisions Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dm.107.0011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The connected consumer journey: insight through the concepts of agencial assemblage and situation
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