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Quand l’hospitalité du site internet d’une PME l’aide à attirer des candidats 当中小企业网站的热情好客有助于吸引候选人时
Décisions Marketing Pub Date : 2022-07-19 DOI: 10.3917/dm.106.0073
Soffien Bataoui, Jessica Gerard, Christelle Martin‐Lacroux
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引用次数: 0
Les applications d’enseigne : une comparaison de la valeur communiquée et de la valeur perçue 标识应用:传达价值与感知价值的比较
Décisions Marketing Pub Date : 2022-07-19 DOI: 10.3917/dm.106.0053
C. Lapassouse-Madrid, M. Vlad
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引用次数: 0
Le contenu de la parodie affecte-t-il l’attitude envers l’homme politique parodié ? Une analyse de médiation modérée 戏仿的内容是否影响了人们对被戏仿政治家的态度?适度的调解分析
Décisions Marketing Pub Date : 2022-07-19 DOI: 10.3917/dm.106.0031
Nadr El Hana, Ouidade Sabri
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引用次数: 0
Faut-il et peut-on contrôler la communication ? 沟通应该也可以被控制吗?
Décisions Marketing Pub Date : 2022-07-19 DOI: 10.3917/dm.106.0005
Gilles N'goala, Isabelle Collin-Lachaud
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引用次数: 0
Informer les parents avec l’apposition du Nutri-Score sur les produits alimentaires destinés aux enfants : les effets de la marque 告知家长在儿童食品上的营养评分:品牌的影响
Décisions Marketing Pub Date : 2022-07-19 DOI: 10.3917/dm.106.0011
Lydiane Nabec, N. Guichard, V. Hémar-Nicolas, F. Durieux
{"title":"Informer les parents avec l’apposition du Nutri-Score sur les produits alimentaires destinés aux enfants : les effets de la marque","authors":"Lydiane Nabec, N. Guichard, V. Hémar-Nicolas, F. Durieux","doi":"10.3917/dm.106.0011","DOIUrl":"https://doi.org/10.3917/dm.106.0011","url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126594016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
L’influence de la numérisation du canal de distribution dans le processus de contournement des grossistes : le cas d’une triade de distribution 分销渠道数字化对批发商规避过程的影响:以分销三合会为例
Décisions Marketing Pub Date : 2022-07-19 DOI: 10.3917/dm.106.0117
J. Joyeux, Jean-François Notebaert, Bertrand Belvaux
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引用次数: 0
L’autodérision dans la publicité : rôles positifs de l’humilité de la marque et de l’humour perçu 广告中的自嘲:品牌谦逊和感知幽默的积极作用
Décisions Marketing Pub Date : 2022-05-04 DOI: 10.3917/dm.105.0011
Ouidade Sabri
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引用次数: 0
Le temps d’accepter le changement : étude longitudinale d’un changement de logo dans le cas d’un établissement d’enseignement supérieur 接受改变的时间:以高等教育机构为例的标志改变的纵向研究
Décisions Marketing Pub Date : 2022-05-04 DOI: 10.3917/dm.105.0033
J. Grobert, C. Cuny, Marianela Fornerino
{"title":"Le temps d’accepter le changement : étude longitudinale d’un changement de logo dans le cas d’un établissement d’enseignement supérieur","authors":"J. Grobert, C. Cuny, Marianela Fornerino","doi":"10.3917/dm.105.0033","DOIUrl":"https://doi.org/10.3917/dm.105.0033","url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117227917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
La place des technologies interactives de médiation innovantes dans les musées : analyse des effets de la présence d’un robot sur les comportements des visiteurs 创新互动调解技术在博物馆中的作用:分析机器人的存在对游客行为的影响
Décisions Marketing Pub Date : 2022-05-04 DOI: 10.3917/dm.105.0093
Juliette Passebois-Ducros, Michaël Flacandji
{"title":"La place des technologies interactives de médiation innovantes dans les musées : analyse des effets de la présence d’un robot sur les comportements des visiteurs","authors":"Juliette Passebois-Ducros, Michaël Flacandji","doi":"10.3917/dm.105.0093","DOIUrl":"https://doi.org/10.3917/dm.105.0093","url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124137812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Incitation au tri des déchets : expérimentation de signalisations sur point d’apport volontaire 鼓励废物分类:自愿收集点的标志试验
Décisions Marketing Pub Date : 2022-05-04 DOI: 10.3917/dm.105.0111
Kimberley Girardon, P. Gabriel, M. Dupré
{"title":"Incitation au tri des déchets : expérimentation de signalisations sur point d’apport volontaire","authors":"Kimberley Girardon, P. Gabriel, M. Dupré","doi":"10.3917/dm.105.0111","DOIUrl":"https://doi.org/10.3917/dm.105.0111","url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131564287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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