{"title":"Les applications d’enseigne : une comparaison de la valeur communiquée et de la valeur perçue","authors":"C. Lapassouse-Madrid, M. Vlad","doi":"10.3917/dm.106.0053","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"88 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Décisions Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dm.106.0053","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
