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Placements de marque sur les medias sociaux : caractéristiques, typologie et efficacité 社交媒体上的品牌植入:特征、类型和有效性
Décisions Marketing Pub Date : 2022-05-04 DOI: 10.3917/dm.105.0055
Sarah Ben Bouyahia, Héla Ben Miled-Cherif
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引用次数: 2
Marketing et influence : à la recherche d’une légitimité perdue 营销与影响力:寻找失去的合法性
Décisions Marketing Pub Date : 2022-05-04 DOI: 10.3917/dm.105.0005
Gilles N'goala, Isabelle Collin-Lachaud
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引用次数: 0
Promouvoir une destination touristique via l’engagement des internautes 通过互联网用户的参与来推广旅游目的地
Décisions Marketing Pub Date : 2022-05-04 DOI: 10.3917/dm.105.0077
Camille Lacan, Laurent Botti
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引用次数: 0
Vendre ou faire rêver ? Étude d’une stratégie de contenu de marque sous le prisme de la théorie des économies de la grandeur, le cas Louis Vuitton 卖还是让你梦想?从规模经济理论的角度研究品牌内容策略，以路易威登为例
Décisions Marketing Pub Date : 2022-01-25 DOI: 10.3917/dm.104.0011
Sandra Arrivé
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引用次数: 0
Pratique(s) du marketing 营销实践(s)
Décisions Marketing Pub Date : 2022-01-25 DOI: 10.3917/dm.104.0005
Jean-François Trinquecoste, P. Volle
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引用次数: 2
La mise en pratique d’une orientation client augmentée face aux enjeux de l’omni-canal 在全渠道挑战面前，增强客户导向的实践
Décisions Marketing Pub Date : 2022-01-25 DOI: 10.3917/dm.104.0031
Tiphaine Chautard Dardé, Guillaume Do Vale
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引用次数: 0
Comment les commerciaux B-to-B utilisent les réseaux sociaux professionnels : une analyse par les pratiques b2b营销人员如何使用专业社交网络:实践分析
Décisions Marketing Pub Date : 2022-01-25 DOI: 10.3917/dm.104.0069
Laurianne Schmitt, Éric Casenave, J. Pallud
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引用次数: 0
Comment les praticiens (marketeurs) jugent-ils de l’éthique de leurs pratiques ? Une étude qualitative dans le secteur pharmaceutique 从业者(营销人员)如何判断他们的实践的道德?制药行业的定性研究
Décisions Marketing Pub Date : 2022-01-25 DOI: 10.3917/dm.104.0089
Bénédicte Bourcier-Béquaert, Jean-François Toti
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引用次数: 0
Digitalisation des relations inter-fonctionnelles marketing-ventes : quelles pratiques pour les entreprises ? 营销-销售功能间关系的数字化:公司的做法是什么?
Décisions Marketing Pub Date : 2022-01-25 DOI: 10.3917/dm.104.0049
N. Bezaz, Thierry Himber, Sébastien Soulez
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引用次数: 1
À quand remonte le marketing du point de vente en France ? La pratique de la science de l’étalage dans les magasins de nouveautés entre 1900 et 1938 法国的销售点营销有多久了?1900年至1938年间在新奇商店中展示科学的实践
Décisions Marketing Pub Date : 2022-01-25 DOI: 10.3917/dm.104.0119
Caroline Ardelet, Michel-Pierre Chélini
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引用次数: 0
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