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Influences sociales et dissonance normative : le cas du végétarisme 社会影响与规范失调:以素食主义为例
Décisions Marketing Pub Date : 2021-10-27 DOI: 10.3917/dm.103.0033
Gilles Séré de Lanauze, L. Sirieix
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引用次数: 3
Utilisation des matériaux d’origine animale dans le luxe : point de vue des consommateurs et des professionnels 奢侈品中动物源材料的使用:消费者和专业人士的观点
Décisions Marketing Pub Date : 2021-10-27 DOI: 10.3917/dm.103.0107
M. A. Achabou
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引用次数: 2
La préoccupation du bien-être animal, quels effets sur la consommation de viande ? 对动物福利的关注对肉类消费有什么影响?
Décisions Marketing Pub Date : 2021-10-27 DOI: 10.3917/dm.103.0083
Laurent Bertrandias, Geneviève Cazes-Valette, Patricia Gurviez
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引用次数: 1
L’impact des réseaux affinitaires sur l’empowerment : le cas des backpackeuses voyageant en solitaire 亲和网络对赋权的影响:以独自旅行的背包客为例
Décisions Marketing Pub Date : 2021-10-27 DOI: 10.3917/dm.103.0135
J. Lagier, Nathalie Montargot, Magali Trelohan
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引用次数: 0
Perceptions, freins et motivations des consommateurs à l’égard des artisans des métiers de bouche 消费者对餐饮行业工匠的看法、障碍和动机
Décisions Marketing Pub Date : 2021-10-27 DOI: 10.3917/dm.103.0055
Jonathan Dezecot, Nathalie Fleck
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引用次数: 0
Marketing et bien (re)-vivre 市场营销让我们活下去
Décisions Marketing Pub Date : 2021-10-27 DOI: 10.3917/dm.103.0005
Isabelle Collin-Lachaud, Gilles N'goala
{"title":"Marketing et bien (re)-vivre","authors":"Isabelle Collin-Lachaud, Gilles N'goala","doi":"10.3917/dm.103.0005","DOIUrl":"https://doi.org/10.3917/dm.103.0005","url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114643197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Segmenter les marchés à partir des représentations sociales : le cas des produits alimentaires 基于社会表征的市场细分:以食品为例
Décisions Marketing Pub Date : 2021-10-27 DOI: 10.3917/dm.103.0009
J. Croizean, P. Robert-Demontrond
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引用次数: 2
Création et destruction de la valeur perçue d’un service intelligent : application au contexte bancaire 智能服务感知价值的创造与破坏:在银行环境中的应用
Décisions Marketing Pub Date : 2021-07-15 DOI: 10.3917/dm.102.0099
Zied Mani, Inès Chouk
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引用次数: 0
À la recherche de nouveaux compromis légitimes ? L’intégration des « circuits courts » par la grande distribution alimentaire 寻找新的合法妥协?通过大型食品分销整合“短路”
Décisions Marketing Pub Date : 2021-07-15 DOI: 10.3917/dm.102.0031
Corentin Roznowicz, P. Odou
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引用次数: 0
Comment l’acculturation alimentaire influence-t-elle le bien-être des expatriés professionnels ? 饮食文化如何影响专业外派人员的福祉?
Décisions Marketing Pub Date : 2021-07-15 DOI: 10.3917/dm.102.0053
Raficka Hellal-Guendouzi, S. Dekhili
{"title":"Comment l’acculturation alimentaire influence-t-elle le bien-être des expatriés professionnels ?","authors":"Raficka Hellal-Guendouzi, S. Dekhili","doi":"10.3917/dm.102.0053","DOIUrl":"https://doi.org/10.3917/dm.102.0053","url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117199759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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