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Décisions Marketing最新文献

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Résistance des mobinautes confrontés à des modèles mixant gratuit et payant : le « jeu dans le jeu » 移动用户对混合免费和付费模式的抵抗:“游戏中的游戏”
Décisions Marketing Pub Date : 2021-07-15 DOI: 10.3917/dm.102.0009
A. Ravoniarison, V. Rodriguez
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引用次数: 0
Décisions Marketing : une aventure collective pour la conquête de nouveaux territoires 营销决策:征服新领域的集体冒险
Décisions Marketing Pub Date : 2021-07-15 DOI: 10.3917/dm.102.0005
Isabelle Collin-Lachaud, G. Michel
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引用次数: 0
De l’engagement dans les communautés virtuelles : le rôle clé des leaders d’opinion 参与虚拟社区:意见领袖的关键作用
Décisions Marketing Pub Date : 2021-07-15 DOI: 10.3917/dm.102.0081
Belgin Bahar, Jean-François Trinquecoste, Grégory Bressolles
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引用次数: 2
Quand les clients insatisfaits expriment une vengeance en ligne. Qui sont-ils et comment gérer leurs plaintes ? 当不满意的顾客在网上表达报复时。他们是谁?如何处理他们的投诉?
Décisions Marketing Pub Date : 2021-07-15 DOI: 10.3917/dm.102.0121
Alia Besbes Sahli
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引用次数: 0
Les réseaux sociaux : un nouveau support d’expression du temps infini des marques de luxe 社交网络:奢侈品牌表达无限时间的新媒介
Décisions Marketing Pub Date : 2021-03-25 DOI: 10.3917/dm.101.0009
Valérie Zeitoun, Nathalie Veg-Sala
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引用次数: 0
Comment collecter des fonds à l’université auprès des alumni : état de l’art et étude qualitative sur l’attachement des anciens étudiants 如何从校友那里筹集大学资金:关于校友依恋的现状和定性研究
Décisions Marketing Pub Date : 2021-03-25 DOI: 10.3917/dm.101.0113
Eva Cerio, Sophie Rieunier
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引用次数: 0
Le défi international des revues académiques : le cas de la revue Décisions Marketing 学术期刊的国际挑战:以decisions Marketing杂志为例
Décisions Marketing Pub Date : 2021-03-25 DOI: 10.3917/dm.101.0005
G. Michel, Isabelle Collin-Lachaud
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引用次数: 0
Comment communiquer l’action par la sonorité des noms de marques ? 如何通过品牌名称的声音来传达行动?
Décisions Marketing Pub Date : 2021-03-25 DOI: 10.3917/dm.101.0041
Jamel Khenfer, C. Cuny
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引用次数: 0
Comment construire une relation de qualité avec une clientèle d’artisans et commerçants ? Une analyse tétraclasse 如何与工匠和商人建立良好的客户关系?四类分析
Décisions Marketing Pub Date : 2021-03-25 DOI: 10.3917/dm.101.0063
E. Julienne, Sylvie Llosa
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引用次数: 0
Bien manger et ne pas gaspiller la nourriture, une question d’organisation ? 吃得好，不浪费食物，这是一个组织问题吗?
Décisions Marketing Pub Date : 2021-03-25 DOI: 10.3917/dm.101.0089
Margot Dyen, L. Sirieix, S. Costa
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引用次数: 2
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