{"title":"Vendre ou faire rêver ? Étude d’une stratégie de contenu de marque sous le prisme de la théorie des économies de la grandeur, le cas Louis Vuitton","authors":"Sandra Arrivé","doi":"10.3917/dm.104.0011","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Décisions Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dm.104.0011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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