提高Facebook上有说服力的健康信息的有效性:语气和社交距离对戒烟意图的影响

{"title":"提高Facebook上有说服力的健康信息的有效性:语气和社交距离对戒烟意图的影响","authors":"Houda Sassi-Chamsi, A. Helme-Guizon, Jessica Gerard","doi":"10.3917/dm.107.0031","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":274504,"journal":{"name":"Décisions Marketing","volume":"20 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Renforcer l’efficacité des messages persuasifs en santé sur Facebook : effets du ton et de la distance sociale sur l’intention d’arrêter de fumer\",\"authors\":\"Houda Sassi-Chamsi, A. Helme-Guizon, Jessica Gerard\",\"doi\":\"10.3917/dm.107.0031\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":274504,\"journal\":{\"name\":\"Décisions Marketing\",\"volume\":\"20 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Décisions Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3917/dm.107.0031\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Décisions Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dm.107.0031","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}