Proceedings of Southern Federal University. Philology最新文献_第7页

LANGUAGE GAME IN THE FRENCH ADVERTISING DISCOURSE: MEANS OF ITS CREATION AT DIFFERENT LANGUAGE LEVELS 法语广告语篇中的语言游戏:不同语言层次的语言创作手段

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-70-77

S. M. Kravtsov, A. G. Zhilnin

引用次数: 0

COMMUNICATIVE STRATEGIES AND COGNITIVE MECHANISMS IN CHINESE GOODS ADVERTISING TEXTS IN RUSSIA 俄文中国商品广告语篇的交际策略与认知机制

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-35-42

Ding Hao

引用次数: 0

ORAL STORIES ABOUT THE WAR IN RAZDORSKAYA, UST-DONETSK REGION, ROSTOV REGION: THE GENERAL AND THE LOCAL (BY THE MATERIALS OF THE SUMMER 2010 EXPEDITION) 关于拉兹多尔斯卡亚、乌斯特顿涅茨克地区、罗斯托夫地区战争的口述故事:将军和当地(2010年夏季远征资料)

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-104-118

Aleksandra F. Litsareva

引用次数: 0

THEMATIC CONTENT OF THE RADIO AS A CONDITION FOR SUCCESSFUL INTERACTION IN THE MEDIA DISCOURSE (ON THE EXAMPLE OF THE REGIONAL RADIO STATION «KAZAK FM») 广播电台的主题内容是媒体话语成功互动的条件(以“哈萨克fm”地区广播电台为例)

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-196-205

I. Maltseva

{"title":"THEMATIC CONTENT OF THE RADIO AS A CONDITION FOR SUCCESSFUL INTERACTION IN THE MEDIA DISCOURSE (ON THE EXAMPLE OF THE REGIONAL RADIO STATION «KAZAK FM»)","authors":"I. Maltseva","doi":"10.18522/1995-0640-2022-3-196-205","DOIUrl":"https://doi.org/10.18522/1995-0640-2022-3-196-205","url":null,"abstract":"In our time, there has been a tendency to search for complex, serious topics for the air. People are interested in all spheres of life, and all topics relevant to society need their unconditional discussion. The radio host constantly needs to add questions that can attract the listener to the receiver, surprise him and push him into discussion. This is the job of an experienced DJ. The aim of the work is to determine the main components of successful radio communication of the regional radio discourse. Particular attention is paid to the thematic content of the radio broadcast. The main methods in the work are analysis and synthesis. Based on the analysis of the texts of the Kazak FM radio station, we draw conclusions about the need for a clear choice and justification of the creative task, professional competence in developing the theme of the air and indispensable literary skill as a whole complex that makes up the success of the air of any modern radio station. The novelty of our work lies in the fact that the media texts of a regional radio station, which have not yet been introduced into scientific circulation, served as the material for analysis. The task of the unique and original channel is to create a variety of service and socially significant elements that affect the most interesting aspects of the life of the region, in particular culture, history, medicine, tourism, economic development and sports. The system of interaction “addressee-addresser” as elements of successful communication includes both thematic content of the radio air, and the role of the presenter, his journalistic activity and professional skills. Only the combination of these factors leads to success.","PeriodicalId":228573,"journal":{"name":"Proceedings of Southern Federal University. Philology","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115274597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPROVING THE QUALITY OF TEACHING RUSSIAN LANGUAGE AND LITERATURE BY MEANS OF FORMATIVE ASSESSMENT 运用形成性评价提高俄语语言文学教学质量

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-130-144

Olga S. Andreeva

{"title":"IMPROVING THE QUALITY OF TEACHING RUSSIAN LANGUAGE AND LITERATURE BY MEANS OF FORMATIVE ASSESSMENT","authors":"Olga S. Andreeva","doi":"10.18522/1995-0640-2022-3-130-144","DOIUrl":"https://doi.org/10.18522/1995-0640-2022-3-130-144","url":null,"abstract":"The study identifies the developing and motivating potential of formative assessment in the context of the updated Federal State Educational Standard for Basic General Education. Educational deficits that actualize the need to introduce criteria-based assessment at school are revealed. On the basis of the system-activity approach, criteria and indicators for assessing the level of students’ achievements in individual topics have been developed for current control. Tables of self-assessment of the achievements of students in the lessons of the Russian language and literature on the basis of criteria-based assessment have been developed to determine the level of formation of the educational and cognitive competence of schoolchildren, the relationship between the evaluation criteria and the requirements for the results of mastering the exemplary educational program in the Russian language and literature has been identified. The experience of implementing criteria-based assessment in the process of teaching the Russian language and literature proves that the work of students with self-assessment tables contributes to the development of meta-subject skills and the achievement of personal results, increases interest in learning and allows you to build an individual educational route for the student.","PeriodicalId":228573,"journal":{"name":"Proceedings of Southern Federal University. Philology","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123366259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANTIQUE MOTIVES IN THE WORKS OF LAFCADIO HEARN 拉夫卡迪奥·赫恩作品中的古董动机

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-94-103

Anastasia N. Salnikova

引用次数: 0

NATIONAL PECULIARITIES OF THE REALIZATION OF COMFORTING STRATEGY IN GERMAN LINGUACULTURE 德国语言文化中安抚策略实现的民族特点

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-43-52

Ekaterina I. Gokova

{"title":"NATIONAL PECULIARITIES OF THE REALIZATION OF COMFORTING STRATEGY IN GERMAN LINGUACULTURE","authors":"Ekaterina I. Gokova","doi":"10.18522/1995-0640-2022-3-43-52","DOIUrl":"https://doi.org/10.18522/1995-0640-2022-3-43-52","url":null,"abstract":"The article is devoted to the study of comforting communicative strategy. The tactics and linguistic means realizing it differ from one lingua-culture to another. The relevance of the article is due to the need for further study of this strategy in German lingua-culture. The purpose of this work is to define the tactics and linguistic means that realize comforting strategy in German speech, as well as their national peculiarities. According to the analysis of empiric material, the following tactics can be distinguished: soothing tactics, distraction tactics, empathy tactics, optimism tactic, fatalism tactic, support tactics, generalization tactics, mobilization tactics, tactics of perspective change, of feelings explication, of reference to personal experience, of opponent’s criticism, of ways of coping suggestion. The author comes to the conclusion that the realization of comforting strategy in German speech reflects the following national peculiarities. The speakers appeal to the listener’s logic and give a detailed argumentation of their ideas. They criticize the lack of rationality in the other’s behavior. The idea of a norm is of great importance. The norm refers to the emotional stability, peace of mind and confidence. A comforting message aims to help the consoled get back to this norm. It is also connected with Ordnung, Sicherheit concepts A comforter can also appeal to the Pflicht concept. The study also shows that the speaker tries to alleviate the listener’s feeling of uncertainty and appeals to Zeit concept.","PeriodicalId":228573,"journal":{"name":"Proceedings of Southern Federal University. Philology","volume":"10 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132607718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CULTURAL CODE IN THE “DON” NOMINATION AND ITS USE IN LITERATURE AND JOURNALISM “don”提名中的文化代码及其在文学和新闻中的应用

Proceedings of Southern Federal University. Philology Pub Date : 2022-09-28 DOI: 10.18522/1995-0640-2022-3-206-212

Evgeny V. Akhmadulin

{"title":"CULTURAL CODE IN THE “DON” NOMINATION AND ITS USE IN LITERATURE AND JOURNALISM","authors":"Evgeny V. Akhmadulin","doi":"10.18522/1995-0640-2022-3-206-212","DOIUrl":"https://doi.org/10.18522/1995-0640-2022-3-206-212","url":null,"abstract":"Research topics related to the reflection of ethnic processes and phenomena in the media is one of the most relevant in today’s multinational community. The most effective way to involve the audience in the current dialogue is to use the cultural code, which is the key to understanding the unique features of the culture that has come down to different peoples from their ancestors. The Don is one of the toponyms most used in the media, combining the potamonym – the name of the river and the horonim – the name of the territory. The new nomination of the word Don loses some of its former meanings, acquiring implicit uncertainty and acquiring a wide range of extralinguistic information that represents its connection with cultural, historical, ethnic, estate, religious and other specific traditions, and the characteristics of the Don Cossacks and other inhabitants of the region in the context certain time. In this sense, we are dealing with a cultural code correlated with the historical memory of the bearers of this code. Cultural codes associated with the historical memory of different peoples open up new paradigms of scientific research in cultural studies, history, futurology, sociology, linguistics and other fields of knowledge, aimed at studying the deep layers of memory inherited from their ancestors, and the processes of habitation of this memory, expressed, sometimes unconsciously, in the mass consciousness, in culture, art and mass media.","PeriodicalId":228573,"journal":{"name":"Proceedings of Southern Federal University. Philology","volume":"172 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117326914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

LEXICOGRAPHIC DESCRIPTION OF SYNONYMOUS CONSTITUENTS IN THE FIELD OF INEXPRESSIBLE SEMANTICS 不可表达语义领域同义成分的词典学描述

Proceedings of Southern Federal University. Philology Pub Date : 2022-06-20 DOI: 10.18522/1995-0640-2022-2-34-46

N. N. Nemich

引用次数: 1

RUSSIAN LANGUAGE UNITS IN A SPANISH LITERARY TEXT: PRAGMATIC AND COGNITIVE POTENTIAL 西班牙文学文本中的俄语语言单位:语用和认知潜力

Proceedings of Southern Federal University. Philology Pub Date : 2022-06-20 DOI: 10.18522/1995-0640-2022-2-95-106

I. Abkadyrova

引用次数: 0