{"title":"法语广告语篇中的语言游戏:不同语言层次的语言创作手段","authors":"S. M. Kravtsov, A. G. Zhilnin","doi":"10.18522/1995-0640-2022-3-70-77","DOIUrl":null,"url":null,"abstract":"The linguistic means of creating a language game in French advertising texts at the phonetic, lexical, word-formation, grammatical levels of the language are investigated. Homophones and paronyms are distinguished on the phonetic level, stylistic tropes – on the lexical, stylistic figures – on the grammatical, contamination – on the word-formation. Cases of combinations of different tropes and figures in some advertising texts are established.","PeriodicalId":228573,"journal":{"name":"Proceedings of Southern Federal University. Philology","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"LANGUAGE GAME IN THE FRENCH ADVERTISING DISCOURSE: MEANS OF ITS CREATION AT DIFFERENT LANGUAGE LEVELS\",\"authors\":\"S. M. Kravtsov, A. G. Zhilnin\",\"doi\":\"10.18522/1995-0640-2022-3-70-77\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The linguistic means of creating a language game in French advertising texts at the phonetic, lexical, word-formation, grammatical levels of the language are investigated. Homophones and paronyms are distinguished on the phonetic level, stylistic tropes – on the lexical, stylistic figures – on the grammatical, contamination – on the word-formation. Cases of combinations of different tropes and figures in some advertising texts are established.\",\"PeriodicalId\":228573,\"journal\":{\"name\":\"Proceedings of Southern Federal University. Philology\",\"volume\":\"14 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-09-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of Southern Federal University. Philology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18522/1995-0640-2022-3-70-77\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of Southern Federal University. Philology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18522/1995-0640-2022-3-70-77","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
LANGUAGE GAME IN THE FRENCH ADVERTISING DISCOURSE: MEANS OF ITS CREATION AT DIFFERENT LANGUAGE LEVELS
The linguistic means of creating a language game in French advertising texts at the phonetic, lexical, word-formation, grammatical levels of the language are investigated. Homophones and paronyms are distinguished on the phonetic level, stylistic tropes – on the lexical, stylistic figures – on the grammatical, contamination – on the word-formation. Cases of combinations of different tropes and figures in some advertising texts are established.
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