{"title":"俄文中国商品广告语篇的交际策略与认知机制","authors":"Ding Hao","doi":"10.18522/1995-0640-2022-3-35-42","DOIUrl":null,"url":null,"abstract":"The main task of marketers when advertising Chinese goods in Russia is related to the right choice of tactics and communicative and cognitive techniques that allow us to talk about the success of advertising within a particular national market. The study identified the main communication strategies and tactics, as well as cognitive mechanisms that determine the effectiveness of advertising.","PeriodicalId":228573,"journal":{"name":"Proceedings of Southern Federal University. Philology","volume":"22 7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"COMMUNICATIVE STRATEGIES AND COGNITIVE MECHANISMS IN CHINESE GOODS ADVERTISING TEXTS IN RUSSIA\",\"authors\":\"Ding Hao\",\"doi\":\"10.18522/1995-0640-2022-3-35-42\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The main task of marketers when advertising Chinese goods in Russia is related to the right choice of tactics and communicative and cognitive techniques that allow us to talk about the success of advertising within a particular national market. The study identified the main communication strategies and tactics, as well as cognitive mechanisms that determine the effectiveness of advertising.\",\"PeriodicalId\":228573,\"journal\":{\"name\":\"Proceedings of Southern Federal University. Philology\",\"volume\":\"22 7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-09-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of Southern Federal University. Philology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18522/1995-0640-2022-3-35-42\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of Southern Federal University. Philology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18522/1995-0640-2022-3-35-42","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
COMMUNICATIVE STRATEGIES AND COGNITIVE MECHANISMS IN CHINESE GOODS ADVERTISING TEXTS IN RUSSIA
The main task of marketers when advertising Chinese goods in Russia is related to the right choice of tactics and communicative and cognitive techniques that allow us to talk about the success of advertising within a particular national market. The study identified the main communication strategies and tactics, as well as cognitive mechanisms that determine the effectiveness of advertising.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
