Jurnal Nasional Manajemen Pemasaran & SDM最新文献_第4页

Pengaruh Harga dan Tempat terhadap Kepuasan Wisatawan dengan Loyalitas Wisatawan sebagai Variabel Intervening Pada Wisata Rekreasi Air Buatan (Waterpark) Kota Palembang 在帕伦邦的人工水利旅游中，价格和地点对忠实旅行者的满意度的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-10-04 DOI: 10.47747/jnmpsdm.v3i3.861

Jihan Qatrunnada Benklah, S. Rahayu, Trisniarty Am

{"title":"Pengaruh Harga dan Tempat terhadap Kepuasan Wisatawan dengan Loyalitas Wisatawan sebagai Variabel Intervening Pada Wisata Rekreasi Air Buatan (Waterpark) Kota Palembang","authors":"Jihan Qatrunnada Benklah, S. Rahayu, Trisniarty Am","doi":"10.47747/jnmpsdm.v3i3.861","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v3i3.861","url":null,"abstract":"This study aims to determine the effect of prices and places on tourist satisfaction with employee loyalty variables as intervening variables in artificial water recreational tourism (waterpark) Palembang City. The research method used is associative research using primary data. The population in this study is tourists who have visited the Artificial Water Recreation Tour (Waterpark) of Palembang City, while the population nature is infinite. Samples were taken using the minimum sample size of 5 to 10 observations for each estimated parameter/indicator so that the total sample was 12 indicators x 10 reaching 120 respondents. Sampling technique with probability sampling with cluster random sampling method. This researcher uses the SEM method with the help of SmartPLS software. The results of this study show that: 1) There is a positive and significant influence of prices on tourist satisfaction on Artificial Water Recreation Tourism (Waterpark) Palembang City 2) There is a positive and significant influence of the place on tourist satisfaction on Artificial Water Recreation Tourism (Waterpark) Palembang City. 3) There is a positive and insignificant influence on the price on tourist loyalty to the Palembang City Artificial Water Recreation Tour (Waterpark). 4) There is a positive and insignificant influence of the place on tourist loyalty to the Artificial Water Recreation Tour (Waterpark) palembang city. 5) There is a positive and significant influence of price on tourist satisfaction and an impact on tourist loyalty to the Artificial Water Recreation Tour (Waterpark) palembang city. 6) There is a positive and significant influence of the place on tourist satisfaction and an impact on tourist loyalty to the Artificial Water Recreation Tour (Waterpark) of Palembang City. 7) There is a positive and significant influence of tourist satisfaction on tourist loyalty to the Artificial Water Recreation Tour (Waterpark) palembang city","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131654343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Budaya Kerja terhadap Kinerja Guru SD IT An-Nuriyah Sekayu 文化对小学教师表演的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-10-04 DOI: 10.47747/jnmpsdm.v3i3.827

Mely Oktarina, E. Purnamasari, Susi Handayani

引用次数: 0

Strategi Peningkatan Pemasaran Produk Kredit di Perumda BPR Bank Magelang 马格隆银行信用额度项目的营销改进策略

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-10-04 DOI: 10.47747/jnmpsdm.v3i3.796

Radita Prasetyo, B. Rahardjo

引用次数: 0

Pengaruh Kualitas Pelayanan Ditinjau Dari Dimensi Servqual Terhadap Loyalitas Tamu Hotel Sarasvati 服务质量的影响是由Servqual的维度决定的，该维度决定了Sarasvati酒店客人的忠诚

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-10-04 DOI: 10.47747/jnmpsdm.v3i3.779

Farah Afra Apsari, Ivo Novitaningtyas

引用次数: 0

Pengaruh Citra Merek dan Promosi terhadap Loyalitas Wisatawan melalui Variabel Intervening Kepuasan Wisatawan Danau Shuji di Kabupaten Muara Enim 品牌形象和推广对旅行者忠诚的影响，通过因林河口摄政的令人满意的可变影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-10-04 DOI: 10.47747/jnmpsdm.v3i3.862

Reggi Agustian Pratama, S. Rahayu, Fadhil Yamalay

{"title":"Pengaruh Citra Merek dan Promosi terhadap Loyalitas Wisatawan melalui Variabel Intervening Kepuasan Wisatawan Danau Shuji di Kabupaten Muara Enim","authors":"Reggi Agustian Pratama, S. Rahayu, Fadhil Yamalay","doi":"10.47747/jnmpsdm.v3i3.862","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v3i3.862","url":null,"abstract":"This study aims to determine the effect of brand image and promotion on loyalty through the intervening variable of Shuji Lake Tourist Satisfaction in Muara Enim Regency. Sampling used the Hair formula, with the sample used was 225 respondents who visited the Shuji Lake tourist spot, Muara Enim Regency. The data needed is primary data obtained from the distribution of questionnaires to tourists at Shuji Lake tourist attractions. The analytical technique used in this study is a structural equation modeling (SEM) analysis technique. The results of the SEM analysis technique show that firstly, brand image has a significant positive effect on loyalty, secondly, promotion has no effect on loyalty, thirdly, brand image has a positive and significant effect on satisfaction, four promotions have a negative but significant effect on satisfaction, and fifth, satisfaction has a significant positive effect on loyalty. Sixth, with the intervening variable strengthening the influence of the brand image variable on loyalty, seventh with the satisfaction intervening variable, promotion has a negative but significant effect on loyalty.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127505089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Pemanfaatan E-Learning dan Motivasi Belajar terhadap Hasil Belajar Siswa SMK Negeri 7 Medan 利用电子学习和学习动机对国家SMK学生学习结果的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-10-04 DOI: 10.47747/jnmpsdm.v3i2.873

D. Purba, Alfi Nura

{"title":"Pengaruh Pemanfaatan E-Learning dan Motivasi Belajar terhadap Hasil Belajar Siswa SMK Negeri 7 Medan","authors":"D. Purba, Alfi Nura","doi":"10.47747/jnmpsdm.v3i2.873","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v3i2.873","url":null,"abstract":"The problem in this study is the low learning outcomes of retail business management in class XI students of the Department of Online Business and Marketing where there are still students who have learning outcomes below the KKM. This study aims to determine the effect of using E-Learning and learning motivation on student learning outcomes at SMK Negeri 7 Medan. This research was conducted in class Xl BDP 1 and 2 SMK Negeri 7 Medan with a population of all students of class XI Online Business and Marketing, amounting to 68 people. Data was collected by means of observation, documentation and questionnaires. Then the data collected is processed using multiple linear regression with the help of SPSS Version 23 software. From the results of multiple linear regression analysis and hypothesis testing, it can be concluded that the use of E-Learning and Learning Motivation has an effect on Learning Outcomes. This can be seen from the results of multiple linear regression analysis obtained equation Y= 7,864 + 0,833X1 + 0,323X2. Furthermore, from the results of the study, it was obtained that the use of E-Learning (X1) had a positive and significant effect on learning outcomes (Y) as indicated by the t-valuecount of 3.365 > ttable 1.995 with a level of significant 0.001 < 0.05. Learning Motivation (X2) on Learning Outcomes (Y) with a t-valuecount of 2.099 > t-table 1.995 with a significant level of 0.000 <0.05. Simultaneously (F test) is indicated by theF result valuecalculated of 5.839 > Ftable 3.13 with a significant level of 0.005 < 0.05, so it can be said that the hypothesis is accepted. Based on the coefficient of determination test, it was obtained that R2 was 0.533, meaning that the percentage of the contribution of the independent variable to the dependent variable was 53.3% and the remaining 46.7% was influenced by other factors outside of this study.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131323344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang 品牌形象的温和影响马孔食品客户推广和忠诚之间的关系

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-06-30 DOI: 10.47747/jnmpsdm.v3i2.704

Dewi Fitriani, Ivo Novitaningtyas

{"title":"Pengaruh Moderasi Brand Image terhadap Hubungan antara Promosi dan Loyalitas pada Pelanggan ShopeeFood di Magelang","authors":"Dewi Fitriani, Ivo Novitaningtyas","doi":"10.47747/jnmpsdm.v3i2.704","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v3i2.704","url":null,"abstract":"promotion affects loyalty with the brand image as a moderating variable. This study uses a quantitative approach with primary data obtained from respondents' responses through questionnaires and secondary data as reference material sourced from journals, articles, and books. The number of samples is 100 respondents who are ShopeeFood customers. Samples were taken based on the purposive sampling method. Data analysis using the SPSS tool. To test the hypothesis using multiple linear regression analysis and analysis of the interaction test of moderating variables. The results show that promotion has a positive and significant effect on loyalty, and brand image plays a role in strengthening the drive for loyalty. These results provide managerial implications for ShopeeFood to improve new strategies in promoting its products and strengthening its brand image so as to encourage customer loyalty. Thus, ShopeeFood is expected to be able to plan the right strategy, and attract and provide good service in order to create a positive brand image in the minds of consumers so that consumers have the potential to become loyal customers.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125608931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Mie Gacoan Cabang Magelang 价格和服务质量对面条的收购决定的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-06-30 DOI: 10.47747/jnmpsdm.v3i2.740

Firda Nuraini, Ivo Novitaningtyas

{"title":"Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Mie Gacoan Cabang Magelang","authors":"Firda Nuraini, Ivo Novitaningtyas","doi":"10.47747/jnmpsdm.v3i2.740","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v3i2.740","url":null,"abstract":"In this modern era a lot of progress in the business world. The competition is so tight that every manufacturer continues to develop its business to win the competition. The purpose of the study was to analyze the effect of price and service quality on consumer purchasing decisions at Mie Gacoan Magelang branch. Quantitative methods are used in this study by utilizing primary data from questionnaires distributed to consumer respondents from Mie Gacoan Magelang branch. The sample used was 100 respondents based on the purposive sampling method. Data analysis methods, namely descriptive statistics, coefficient of determination, correlation coefficient, significant F test, and significant t test. The results showed that the perception of price and service quality had a simultaneous influence on purchasing decisions. The results have implications for Mie Gacoan to make efforts to increase consumer purchasing power by lowering prices and increasing promotions for the products offered. From the results of this study, it can be used as a reference for further researchers by developing the variables studied and adding populations and samples to develop the research.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123029094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Kepemimpinan Transformasional dan Disiplin Kerja terhadap Kinerja Karyawan pada CV. Putra Gemilang Palembang 变革领导和就业纪律对员工简历表现的影响。光荣的帕伦邦之子

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-06-30 DOI: 10.47747/jnmpsdm.v3i2.743

Wijayanti Amelia, R. Roswaty, M. Dp

引用次数: 1

Pengaruh Rekrutmen dan Penempatan Kerja terhadap Kinerja Pegawai pada Kantor Kecamatan Kemuning Palembang 招募和就业对帕伦邦议会工作人员绩效的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2022-03-31 DOI: 10.47747/jnmpsdm.v3i1.675

Nuraini Putri

引用次数: 2

Jurnal Nasional Manajemen Pemasaran &amp; SDM最新文献

Jurnal Nasional Manajemen Pemasaran & SDM最新文献