Jurnal Nasional Manajemen Pemasaran & SDM最新文献

Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea) 客户价值对购买 Mixue 冰激凌和茶的决策的影响（Mixue 冰激凌和茶客户调查）

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-06-13 DOI: 10.47747/jnmpsdm.v5i2.1817

Corrinna Salsabila Amelia, Almira Dwi Yuliarti, A. Yusuf

引用次数: 0

Pengaruh Locus of Control dan Disiplin Kerja terhadap Kinerja Karyawan pada CV Klasindo Plafon PVC 控制感和工作纪律对 CV Klasindo PVC Ceiling 公司员工绩效的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-06-10 DOI: 10.47747/jnmpsdm.v5i2.1810

Mestika Lestari Malau, Ridlwan Muttaqin, Asti Nur Aryanti

引用次数: 0

Study of Product and Price Management in Marketing Moringa Tea 莫拉茶营销中的产品和价格管理研究

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-03-19 DOI: 10.47747/jnmpsdm.v5i1.1715

A. Alimin, S. Supiani

{"title":"Study of Product and Price Management in Marketing Moringa Tea","authors":"A. Alimin, S. Supiani","doi":"10.47747/jnmpsdm.v5i1.1715","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v5i1.1715","url":null,"abstract":"U.D. Wuna Barakati is the only Moringa tea producer in Muna Regency. To respond to the increasing competition in the Moringa leaf processed beverage business, this company should completely implement a complete marketing mix strategy and appropriate marketing of its Moringa tea product. However, in the meantime, it seems to have relatively neglected the product mix and price mix strategies. This research examines product and price management in marketing Moringa tea at U.D. Wuna Barakati. Product management refers to implementing a product mix strategy, while price management refers to implementing a price mix strategy. The product mix is assessed from its level but is limited to three levels: Core Benefit Products, Basic Products, and Augmented Products. In contrast, the price mix is evaluated on the basis of the approach used to determine it. Primary data was collected using observation, questionnaires, and in-depth interviews, while secondary data was collected through documentary studies. The data was analyzed descriptively and qualitatively through three main steps: data reduction, data presentation, verification, and conclusion. The research results show that, in general, product mix and price mix strategies are applied to marketing Moringa tea at UD. Wuna Barakti is relatively good. However, several things do not support the competitiveness of the business and need to be improved simultaneously, namely: (a) single product variant, (b) low monthly sales value, (c) prices at the consumer level are relatively high, and (d) the issue of one price policy.\u0000 ","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"101 10‐12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140228205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Hubungan Kualitas Produk Terhadap Kepuasan Konsumen Jamu Gendong Pada Rw.11 Kelurahan Kalideres Jakarta Barat 雅加达西部 Rw.11 Kalideres 村产品质量与 Jamu Gendong 消费者满意度之间的关系分析

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-03-05 DOI: 10.47747/jnmpsdm.v5i1.1680

Yuli Trianti, Ekadipta Ekadipta, Vernonia Yora Saki, Yeni Risnawati

引用次数: 0

Pengaruh Pengembangan Karier, Disiplin Kerja, dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada PT Murni Konstruksi Indonesia Palu 职业发展、工作纪律和物质工作环境对印度尼西亚帕卢 PT Murni Konstruksi 公司员工绩效的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-03-05 DOI: 10.47747/jnmpsdm.v5i1.1694

Tita Meilani, Ridlwan Muttaqin

引用次数: 0

Pengaruh Live Streaming, Harga dan Personal Branding terhadap Keputusan Pembelian Konsumen Pengguna Aplikasi Tiktok 直播、价格和个人品牌对 Tiktok 应用程序用户购买决策的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-03-03 DOI: 10.47747/jnmpsdm.v5i1.1690

Anissa Pranadewi, S. Hildayanti, Emilda Emilda

{"title":"Pengaruh Live Streaming, Harga dan Personal Branding terhadap Keputusan Pembelian Konsumen Pengguna Aplikasi Tiktok","authors":"Anissa Pranadewi, S. Hildayanti, Emilda Emilda","doi":"10.47747/jnmpsdm.v5i1.1690","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v5i1.1690","url":null,"abstract":"TikTok has become the most popular as a social media platform for making purchases. Tiktok is a very creative e-commerce feature to connect sellers, buyers and content creators to provide an exciting experience through live streaming. This type of research is quantitative descriptive. Data sources come from primary data and secondary data by distributing questionnaires. A total of 384 respondents were collected through distributing questionnaires to consumers using the Tiktok application in Palembang City, where the population is unknown using the Lemeshow formula. The sampling technique used was purposive sampling. The analytical method used is descriptive analysis and multiple regression analysis using SPSS Version 27. The analysis used is a quantitative technique from the results of distributing questionnaires. The results of this research show that partially the variables live streaming, price and personal branding each have a positive and significant effect on purchasing decisions (prob < 0.000 < alpha = 0.05). Simultaneously, the variables live streaming, price and personal branding have a positive and significant effect on increasing purchasing decisions (prob < 0.000 < alpha = 0.05).Based on the results of correlation testing, live streaming, price and personal branding have a very strong and positive correlation with purchasing decisions. By determining live streaming, price and personal branding influence purchasing decisions by 64.3% and the remaining 35.7% of the influence on purchasing decisions is influenced by other variables outside of this research.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140267094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Insentif dan Punishment terhadap Kinerja Driver Grab Bike Kota Palembang 奖惩措施对巴伦邦市 Grab 单车司机工作表现的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-03-03 DOI: 10.47747/jnmpsdm.v5i1.1691

Shelfi Wulandari, M. Veronica, Emilda Emilda

{"title":"Pengaruh Insentif dan Punishment terhadap Kinerja Driver Grab Bike Kota Palembang","authors":"Shelfi Wulandari, M. Veronica, Emilda Emilda","doi":"10.47747/jnmpsdm.v5i1.1691","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v5i1.1691","url":null,"abstract":"The study aims to analyze the impact of incentives and punishments on the performance of Grab bike drivers Kota Palembang. The research method uses a quantitative approach by distributing a questionnaire to 97 respondents who are grab bike drivers in Palembang City. The analytical technique used is a double linear regression analysis processed using the help of the computer program Statistical Product and Service Solution (SPSS) version 25. Based on the test results of the partial hypothesis t on the incentive variable showed that a value of 7,969 > 1,986 with a significance value of 0,000 < 0,05 and the punishment variable indicated a values of 4,296 > 1 986 with the significance of 0.000 < 0,05 indicated that the incentives and punishments hypotheses had a positive and significant influence on driver performance. Based on the results of the determination coefficient test (R2), the known great impact of incentive and punishment on the performance of Grab bike drivers Kota Palembang is 69.9% and based on the calculation of the F test the hypothesis is accepted if Fcount > Ftabel or 95,034 > 3,09. Thus it can be concluded that there is a positive and significant influence on incentives and punishments on driver performance simultaneously or together.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"13 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140081009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Faktor – Faktor yang Mempengaruhi Niat Fraud Orderan pada Mitra Gojek di Kota Palembang 影响巴邻邦市 Gojek 合作伙伴订单欺诈意向的因素

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-03-03 DOI: 10.47747/jnmpsdm.v5i1.1692

Devi Sapira, Hamid Halin, Emilda Emilda

{"title":"Faktor – Faktor yang Mempengaruhi Niat Fraud Orderan pada Mitra Gojek di Kota Palembang","authors":"Devi Sapira, Hamid Halin, Emilda Emilda","doi":"10.47747/jnmpsdm.v5i1.1692","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v5i1.1692","url":null,"abstract":"The aim of this research is to find out what factors influence the occurrence of fraudulent order intentions among Gojek partners in Palembang City. By using independent variables, namely incentives, order distribution, time limits and system levels with the dependent variable, namely intention to order fraud. This research uses a quantitative method by distributing questionnaires via Google Form to Gojek partners in Palembang City. With a total sample of 97 respondents and using a probability sampling technique, namely random sampling with analysis of research data using multiple linear regression analysis using the SPSS version 25 program. Based on the results of the partial hypothesis (t test) it shows that incentives, order distribution, time limits and system level has a positive and significant effect on order fraud intentions, where the t value > t table and the sig t value < 0.05. Based on the results of the simultaneous hypothesis test (F test), it shows that incentives, order distribution, time limits and system levels simultaneously have a positive and significant effect on order fraud intentions among Gojek partners in Palembang City.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"12 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140080980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Bertahan Usaha Mangkokku Pasca Pandemi Covid 19 Covid 19 大流行后芒果库企业的生存战略

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-02-27 DOI: 10.47747/jnmpsdm.v4i4.1673

Hedi Setiadi, Ema Ambiapuri, Nur Aini Parwitasari

{"title":"Strategi Bertahan Usaha Mangkokku Pasca Pandemi Covid 19","authors":"Hedi Setiadi, Ema Ambiapuri, Nur Aini Parwitasari","doi":"10.47747/jnmpsdm.v4i4.1673","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i4.1673","url":null,"abstract":"The purpose of the study is to ascertain Mangkokku's survival strategy. Mangkokku is a restaurant that specializes in rice bowls with a touch of traditional Indonesian knowledge. Mangkokku was able to successfully adopt a survival plan during the pandemic by opening locations near residential areas, limiting their menu to takeout, and putting up a virtual kitchen. The PPKM restrictions were also implemented around this time. Mangkokku's strengths, weaknesses, opportunities, and threats are examined using a SWOT analysis. Mangkokku's company survival plan was established from the SWOT analysis in order to weather the pandemic. Qualitative research seeks to explain the complexity of the social context, investigate meaning, and get a deeper understanding of social processes. This approach is used by researchers to explain Mangkokku's post-pandemic survival strategy. A SWOT analysis reveals that Mangkokku's competitive advantages include a robust brand, innovative products, an effective supply chain, high product quality, and assured customer service. Mangkokku's shortcomings include reliance on regional markets, a lack of human resources, a small marketing budget, and a reliance on particular suppliers. Prospects in the post-pandemic Mangkokku era include e-commerce, consumer trends, market expansion, and strategic alliances. Threats to Mangkokku include fierce rivalry, alterations to laws, price swings for raw materials, and technological advancements. A plan that leverages strengths, overcomes weaknesses, seizes opportunities, and defeats threats is developed based on the SWOT analysis. Many of these actions have been taken by Mangkokku, and they can be seen as a post-pandemic survival tactic.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"12 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140425874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Loyalitas Pasien melalui Variabel Intervening Kepuasan Pasien di RSUD Siti Fatimah Az Zahra Provinsi Sumsel 南苏门答腊省 Siti Fatimah Az Zahra 医院通过患者满意度干预变量研究服务质量和设施对患者忠诚度的影响

Jurnal Nasional Manajemen Pemasaran & SDM Pub Date : 2024-02-05 DOI: 10.47747/jnmpsdm.v4i4.1619

Fadel Prayogo, Sri Rahayu, Fadhil Yamaly

{"title":"Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Loyalitas Pasien melalui Variabel Intervening Kepuasan Pasien di RSUD Siti Fatimah Az Zahra Provinsi Sumsel","authors":"Fadel Prayogo, Sri Rahayu, Fadhil Yamaly","doi":"10.47747/jnmpsdm.v4i4.1619","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i4.1619","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan dan Fasilitas Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Sebagai Variabel Intervening di RSUD Siti Fatimah Provinsi Sumatera Selatan, penarikan sampel menggunakan rumus Hair, dengan sampel yang digunakan sebanyak 152 responden pasien RSUD Siti Fatimah Provinsi Sumatera Selatan. Data yang diperlukan adalah data primer yang diperoleh dari hasil distribusi kuesioner kepada pasien di RSUD Siti Fatimah Provinsi Sumatera Selatan. Teknik analisis yang digunakan dalam penelitian ini adalah Teknik Analisis Structual Equation Model (SEM). Hasil Penelitian dari Teknik analisis SEM menunjukkan pertama ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Loyalitas Pasien, kedua tidak ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Loyalitas Pasien, ketiga Ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Kepuasan Pasien, keempat Ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Kepuasan Pasien, kelima Ada pengaruh positif dan signifikan antara variabel Kualitas Pelayanan terhadap variabel Loyalitas Pasien melalui variabel intervening Kepuasan Pasien, dan keenam Ada pengaruh positif dan signifikan antara variabel Fasilitas terhadap variabel Loyalitas Pasien melalui variabel intervening Kepuasan Pasien.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran & SDM","volume":"110 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140461826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Jurnal Nasional Manajemen Pemasaran &amp; SDM最新文献

Jurnal Nasional Manajemen Pemasaran & SDM最新文献