Jurnal Nasional Manajemen Pemasaran & SDM最新文献

{"title":"Analisis Pengaruh Word of Mouth dan Marketing Mix terhadap Keputusan Pembelian Konsumen Ribur Korean Cuisine","authors":"Erika Christine Panggabean, Endang Juliati Manullang","doi":"10.47747/jnmpsdm.v4i3.1457","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i3.1457","url":null,"abstract":"This study aims to determine the effect of word of mouth and marketing mix on purchasing decisions at Ribur Korean Cuisine. The object of this research is consumers of Ribur Korean Cuisine. This type of research is quantitative research. The data collection method used in this research is by distributing questionnaires via google form. The population of this study amounted to 150 people. The sampling technique used the Slovin formula, where the number of samples obtained was 60 people. The results showed that the t test results for the word of mouth variable (X1) were 0.993 < 1.67203 with a significance level of 0.325> 0.05, which means that word of mouth has no significant effect on consumer purchasing decisions (Y). Meanwhile, the t test results for the marketing mix variable of 3.173> 1.67203 with a significance level of 0.002 <0.05 indicate that the marketing mix has a significant effect on consumer purchasing decisions. And for the results of the F test of 10.203> 2.40 and a significance of 0.000 <0.05, which shows that word of mouth and marketing mix together have a significant influence on purchasing decision variables","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139217885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Dampak Harga Produk terhadap Peningkatan Volume Penjualan Ivan Mebel 2 Kecamatan Negara Bali","authors":"Titi Nur Kholisah","doi":"10.47747/jnmpsdm.v4i2.1209","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i2.1209","url":null,"abstract":"Real competition from various furniture products produced by furniture entrepreneurs so that this has an impact on determining the selling price so that it can be reached by several elements of society. The prices for Ivan Furniture 2 products from 2019 – 2021 have increased in prices every year. Ivan Mebel 2's business is a furniture business engaged in the production of household products such as chairs, cabinets and so on. This study aims to determine how much influence the price has on sales volume at Ivan Mebel 2, Negara District. The method used in this study is a descriptive method based on a quantitative approach. This research is on the furniture industry 2 in the Negara District, Jembrana Regency, Bali, Indonesia. The types of data used are qualitative data and quantitative data. The data in this study are price data and sales volume of furniture products. Data analysis technique using SPSS with simple linear regression analysis. The results of simple linear regression testing show that prices have a positive effect on sales volume of Ivan Furniture 2 districts of the country.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131807132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Efektifitas Penerapan Finger Print dalam Meningkatkan Disiplin dan Kinerja Pegawai di SMK Negeri 2 Sangatta Utara Kabupaten Kutai Timur","authors":"S. Rahayu","doi":"10.47747/jnmpsdm.v4i2.1201","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i2.1201","url":null,"abstract":"In the last few years, SMK Negeri 2 North Sangatta, East Kutai, has only implemented a management strategy based on the finger print application in improving the discipline of teachers and staff. The time discipline of teachers at SMK Negeri 2 North Sangatta East Kutai was considered good. Discipline is seen based on the recapitulation of employee absences and elements of discipline. Employee time discipline before applying the finger print shows an average presentation of discipline of 70%. Then after the application of finger print, the level of employee discipline at SMK Negeri 2 North Sangatta saw an increase in the level of discipline with attendance increasing 6.2%, absenteeism decreasing 2.5%, and tardiness decreasing 3.5%. This shows that the application of finger print has a positive impact on the level of employee discipline which will ultimately have an impact on employee performance.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129434935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Pengaruh Kompensasi dan Lingkungan Kerja terhadap Semangat Kerja Karyawan KPN Eka Cita di Kec. Negara, Bali.","authors":"Syaiva Hairun Nisa, Emilda Emilda","doi":"10.47747/jnmpsdm.v4i2.1197","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i2.1197","url":null,"abstract":"This study aims to analyze the influence of compensation and the work environment both simultaneously and partially and to analyze between compensation and the work environment which has the dominant influence on morale at KPN Eka Cita Negara. This research was conducted at KPN Eka Cita Negara with a sample of 30 employees. This research was conducted using primary data collected through the distribution of questionnaires which were given directly to the respondents. Furthermore, the data were analyzed using multiple linear regression analysis. The results of this study prove that compensation and work environment partially and simultaneously have a positive and significant effect on employee performance and compensation has a more dominant effect on morale at KPN Eka Cita Negara.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130192617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Strategi Pemasaran Hotel Sotis Kupang dalam Menghadapi Tantangan pasca Pandemi Covid-19","authors":"Esti Cristind Natalia Oematan","doi":"10.47747/jnmpsdm.v4i2.1203","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i2.1203","url":null,"abstract":"The Corona virus pandemic which caused commotion around the city has had a significant impact on the Indonesian hospitality sector. The Covid-19 pandemic in Indonesia has become a disaster for the hotel industry due to media reports about the closure of the hotel industry. Hoteliers, tourism entrepreneurs, hotel associations and the government have carried out various strategies to reduce the impact of losses on the hospitality industry, especially in Indonesia. This study aims to determine the optimal marketing strategy for SOTIS Hotel Kupang after the Covid 19 pandemic. Observation, interviews, and qualitative descriptive methods were used in this study and data collection from the library, interpretation and description of data and existing data. This study shows that SOTIS Hotel Kupang uses an evaluation system to create and innovate after the corona virus pandemic so that the business runs and generates economic value.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128750660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Penggunaan Surat Naskah Dinas Elektronik terhadap Kinerja Karyawan di KPP Pratama Kendari","authors":"Wildy De Partie Muchlis, Emilda Emilda","doi":"10.47747/jnmpsdm.v4i2.1202","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i2.1202","url":null,"abstract":"The purpose of this study was to determine the effect of using electronic official document letters on the performance of employees at the Primary Kendari Tax Service Office (KPP). The Nadine application was adopted to support efficiency and effectiveness in official document administration. The data collection technique is through a questionnaire given to employees at KPP Pratama Kendari who have used the Nadine application. The results of this study indicate that the implementation of the Nadine application has a positive impact on improving staff performance at KPP Pratama Kendari. Nadine's application has an impact on improving performance including increasing official document production, decreasing response time to incoming letters, reducing error rates in writing and filing official scripts, improving the quality of public services, using electronic signatures, increasing data and information security, and ease of access. It is hoped that this research can be used as input for KPP Pratama Kendari to continue to increase the use of electronic official document letters as an effort to improve employee performance in the office environment.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128747761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Produk dan Promosi terhadap Keputusan Pembelian E-Paper Bisnis Indonesia dengan Karakteristik Konsumen sebagai Variabel Intervening","authors":"Herdiyan Herdiyan, Diah Isnaini Asiati, Trisniarty Adjeng Moelyatie","doi":"10.47747/jnmpsdm.v4i2.1164","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i2.1164","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh produk dan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia dengan karakteristik konsumen sebagai variabel intervening. Objek dalam penelitian ini adalah pelanggan e-paper Bisnis Indonesia di 10 kota. Teknik pengambilan sampel dengan metode simple random sampling. Metode penelitian yang digunakan adalah penelitian asosiatif dengan menggunakan jenis data primer yang diperoleh dari hasil jawaban kuesioner. Teknik analisis yang digunakan adalah structural equation modeling (SEM) dengan software Lisrel. Hasil penelitian ini menunjukkan ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan budaya terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan sosial terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan tidak signifikan pribadi terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan tidak signifikan psikologis terhadap keputusan pembelian e-paper Bisnis Indonesia, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui budaya sebagai variabel intervening, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan produk terhadap keputusan pembelian e-paper Bisnis Indonesia melalui pribadi sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui budaya sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui sosial sebagai variabel intervening, ada pengaruh positif dan signifikan promosi terhadap keputusan pembelian e-paper Bisnis Indonesia melalui psikologis sebagai variabel intervening.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"29 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114305127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Cahaya Petro Energi Palembang","authors":"Deris Diwata Prawira, Susi Handayani, M. Kurniawan","doi":"10.47747/jnmpsdm.v4i1.1136","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i1.1136","url":null,"abstract":"This study aims to determine the effect of the work environment on employee performance at PT Cahaya Petro Energi Palembang. This study utilized quantitative research methods, in this study involved as many as 35 employees at PT Cahaya Petro Energi Palembang, the source of data obtained through primary data and secondary data. Data collection techniques utilized questionnaire. The data analysis technique utilized a Likert scale, and data was analyzed by simple linear regression. Based on the data obtained after reprocessing, the results of research on the effect of the work environment on employee performance at PT Cahaya Petro Energi Palembang, conclusions can be depicted. The results of the t-test show that the work environment variable has a value of t count (6.852) > t table (2.034). That means that the work environment has a significant effect on employee performance. The coefficient of determination (R Square) is 0.587 indicates the magnitude of the contribution of the work environment to employee performance is 58.7%, and the remaining 41.3% was affected by other variables not included in this study. This study is expected to provide benefit for PT Cahaya Petro Energi Palembang.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121512023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Tingkat Pendidikan dan Pelatihan terhadap Prestasi Kerja Karyawan Hotel Mauve Palembang","authors":"Yopi Okta Sali, Hamid Halin, Susi Handayani","doi":"10.47747/jnmpsdm.v4i1.1133","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i1.1133","url":null,"abstract":"The intention of this study is to analyze the effect of the level of education and training on the work performance of hotel employees Mauve Palembang. The sample was collected by the saturated sample technique. Data of  43 respondents was collected through documentation and questionnaires. This study implements multiple linear regression method to analyze the data. The results of the investigation prove that in part, both the level of education and training have a significant positive effect on employee performance. This fact is useful for Hotel Mauve Palembang. To improve employee performance, the company must consider the level of education and training factors together.","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124191938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Penempatan Kerja terhadap Kinerja Pegawai Pada Kantor Camat Megang Sakti Kabupaten Musi Rawas","authors":"Putri Utami, E. Purnamasari, Susi Handayani","doi":"10.47747/jnmpsdm.v4i1.1135","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i1.1135","url":null,"abstract":"This study aims to evaluate the effect of job placement on employee performance at the Megang Sakti District Office, Musi Rawas Regency. This study uses a quantitative approach research method with a sample of 37 employees at the Megang Sakti District Office, Musi Rawas Regency. Based on the results of the study, it can be concluded that work placement does not have a significant effect on employee performance, job placement perceived by the employees of the Megang Sakti District Office, Musi Rawas Regency is considered high. The magnitude of the effect of work placement on the performance of the Megang Sakti District Office employees, Musi Rawas Regency is 4.8%. This shows that work placement has a low influence on employee performance. This research is expected to be an additional consideration to improve employee performance","PeriodicalId":151914,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran &amp; SDM","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117257289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}