{"title":"REPRESENTASI EROTISME BARU DALAM KOMIK TAHILALATS TAHUN 2015-2016","authors":"Nur Amala Saputri","doi":"10.36782/JCS.V8I2.1854","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1854","url":null,"abstract":"This study describes symbols and signs containing erotic elements in the Tahilalats comic by Nurfadli Mursyid. The unit of analysis based on two main components in Tahilalats. The two components are Instagram interactive feature which is used as Tahilalats medium, and comic content aspect. Interactive features include comments, and in terms of comic content including basic comic elements: panels, balloons, captions, & illustrations. Data were analyzed by using qualitative analysis method of semiotics Roland Barthes. The results of the study show symbols of new eroticism that symbolize incest, transgender, and masochism in Tahilalats. Refering to the critical paradigm, there are certain ideologies related to the background of Nurfadli as Buginese through the culture of incest, the figure of bissu, and calabai. On the other hand, the use of Instagram as a comic medium has changed the way of presentation and enjoying erotic content in comics. The presence of features in the platform Instagram also makes the netizens play a major role in constructing erotic content in the Tahilalats. To cite this article (7 th APA style): Saputri, N. A. (2018). Representasi Erotisme Baru dalam Komik Tahilalats Tahun 2015-2016 [The Representation of New Eroticism in the Tahilalats Comic 2015-2016]. Journal Communication Spectrum , 8(2), 190-207. http://dx.doi.org/10.36782/jcs.v8i2.1854","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41850921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"LOYALITAS MEREK KOMUNITAS PENDAKI GUNUNG Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif","authors":"Puti Rosdiana","doi":"10.36782/JCS.V8I2.1855","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1855","url":null,"abstract":"This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community Identification, Normative Community Pressure and Community Engagement and its impact toward Community’s Brand Loyalty, adopted from the study of Algesheimer, Dholakia, and Hermann (2005). Hypothesis testing using simple and multiple regressions shows a positive significance influence of Brand Relationship Quality toward Community Identification and Community’s Brand Loyalty. Furthermore, Community Identification has a significance positive influence toward Normative Community Pressure and Community Engagement, but does not have significance effect toward Community’s Brand Loyalty. Similarly, Normative Community Pressure also does not have any effect toward Community’s Brand Loyalty. However, Community Engagement has positive significance influence toward Community’s Brand Loyalty . To cite this article (7 th APA style): Rosdiana, P. (2018). Loyalitas Merek Komunitas Pendaki Gunung: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif [Brand Loyalty among the Mountain Hiker Community]. Journal Communication Spectrum, 8 (2), 208-231. http://dx.doi.org/10.36782/jcs.v8i2.1855","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46770102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"JURNALISME GAME DAN MEMBAURNYA KARAKTER KONTEN MEDIA Studi Kasus the Lazy Monday, Gamebrott dan Playverse","authors":"Wisnu Martha Adiputra","doi":"10.36782/JCS.V8I2.1853","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1853","url":null,"abstract":"Game journalism develops along with the development of the gaming industry, increasingly sophisticated information and communication technology, as well as increasingly convergent institutionalization of new media. The purpose of this research is to understand game specialist journalism and blend the study of content production. The research method used is a case study with a constructionist perspective. Data collected through interview, content review, and literature review related to journalism, games, and the media industry. The mixed character of the media content in game news is, among others, reviewed through media institutions, media practices, namely: planning, management, production and distribution, and through dimensions in journalism. To cite this article (7 th APA style): Adiputra, W. M. (2018). Jurnalisme Game dan Membaurnya Konten Media: Studi Kasus the Lazy Monday, Gamebrott dan Playverse [Game Journalism and the Immersion of the Media Content Character]. Journal Communication Spectrum , 8(2), 166-189. http://dx.doi.org/10.36782/jcs.v8i2.1853","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47038393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA Spectacle, Hiperealitas dan Simulakra","authors":"Khairil Anwar","doi":"10.36782/JCS.V8I2.1852","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1852","url":null,"abstract":"The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7 th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45285172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KONSTRUKSI IDENTITAS TIONGHOA MUSLIM DI MAKASSAR","authors":"Arifuddin Kunu","doi":"10.36782/JCS.V8I2.1851","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1851","url":null,"abstract":"This study describes how Chinese Muslims construct their identity through interaction, both with fellow Chinese non-Muslims and non-Chinese Muslims. Using Critical Discourse Analysis with the subjects are four informants from Muslim Chinese community, the results show that the construction of identity built by Chinese Muslims through good interaction with fellow non-Muslim Chinese and non-Chinese Muslims was relational. How Chinese Muslims identify themselves, will be influenced by the \"Self\"-\"Other\" faced. In negotiating their identity, Chinese Muslims apply the layered form of acculturation, which can be found in Chinese New Year celebrations. In the first layer, Islam is acculturated with Chineseness. The second tier, Islam that has been acculturated is re-acccultured with values that exist in the local community. To cite this article (7 th APA style): Kunu, A. (2018). Konstruksi Identitas Tionghoa Muslim di Makassar [Identity Construction of Chinese Muslim in Makassar]. Journal Communication Spectrum, 8(2), 133-146. http://dx.doi.org/10.36782/jcs.v8i2.1851","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48987414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL Kasus iklan Burger King versi “Bullying Jr.”","authors":"Medo Maulianza, Septrani Galib","doi":"10.36782/JCS.V8I2.1850","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1850","url":null,"abstract":"This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them. To cite this article (7 th APA style): Maulianza, M. & Galib, S. (2018). Pesan Antiperundungan dalam Iklan Komersial: Kasus Iklan Burger King versi “Bullying Jr.”[Anti-Bullying Message in Commercial Ads]. Journal Communication Spectrum , 8(2), 113-132. http://dx.doi.org/10.36782/jcs.v8i2.1850","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45055749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MANAJEMEN KOMUNIKASI KREATIF TIM PROGRAM “EPL” DI MNCTV","authors":"Y. Wulandari, Yan Bastian","doi":"10.36782/jcs.v9i2.1953","DOIUrl":"https://doi.org/10.36782/jcs.v9i2.1953","url":null,"abstract":"EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the \"EPL\" program on MNCTV. The \"EPL\" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7 th APA style) : Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9 (2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45098653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS WACANA FOUCAULT DALAM STUDI KOMUNIKASI","authors":"H. R. Dhona","doi":"10.36782/jcs.v9i1.2026","DOIUrl":"https://doi.org/10.36782/jcs.v9i1.2026","url":null,"abstract":"Michel Foucault is a popular thinker across disciplines in academia. In Indonesian communication studies, his concepts are used in several ways as an instrument analysis on many communication act/ event. The problem is only little, or even no one, wrote how to do the Foucauldian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing on analyzing statements, historical analysis and analysis of power. This article explains that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of the research areas within communication studies, including communication researches with managerial perspectives such as public relations, business communication, advertising, and others. To cite this article (7 th APA style): Dhona, H. R. (2020). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies]. Journal Communication Spectrum, 9 (2), 189-208. http://dx.doi.org/10.36782/jcs.v9i1.2026","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46349648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“DEAR SIS”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores","authors":"Fitria Mayasari, Indra Khrisnamurti","doi":"10.36782/jcs.v9i2.209","DOIUrl":"https://doi.org/10.36782/jcs.v9i2.209","url":null,"abstract":"Advances in communications technology have allowed new forms of trade, i.e., through online means between sellers and customers. The use of the Facebook social networking platform as a tool for online business has questioned the factors influencing the creation of Trust among its users engaged in a community of craft makers (sellers and customers). This research hypothesized that three independent variables influence the Trust: the intensity of interaction, the similarity of interest, and endorsement—questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of the relationship between variables. The results of the questionnaire show a medium-strength correlation between the independent and dependent variables. To cite this article (7 th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores. Journal Communication Spectrum, 9 (2), 94-109. http://dx.doi.org/10.36782/jcs.v9i2.209","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43197673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nurvica Rosady, Suharyanti Suharyanti, M. Anitawati
{"title":"DAMPAK EXPERIENTIAL MARKETING TERHADAP MINAT BELI PRODUK IKEA","authors":"Nurvica Rosady, Suharyanti Suharyanti, M. Anitawati","doi":"10.36782/jcs.v9i2.1986","DOIUrl":"https://doi.org/10.36782/jcs.v9i2.1986","url":null,"abstract":"In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must build good marketing communication to promote their products so consumers can know the quality and the uniqueness of the product. One of the promotional tools is experiential marketing, which has five types of experience, Sense, Feel, Think, Act, and Relate called SEMs (Strategic Experience Modules). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people obtained by purposive sampling. By using multiple regression analysis, the results showed that Sense and Act significantly influence purchase intention, and the influence of Sense is more significant than the Act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is meager. Therefore other additional independent variables are needed in further research. To cite this article (7 th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product]. Journal Communication Spectrum, 9 (2), 176-188. http://dx.doi.org/10.36782/jcs.v9i2.1986","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42457880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}