{"title":"MNCTV“EPL”节目的创意传播管理","authors":"Y. Wulandari, Yan Bastian","doi":"10.36782/jcs.v9i2.1953","DOIUrl":null,"url":null,"abstract":"EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the \"EPL\" program on MNCTV. The \"EPL\" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7 th APA style) : Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9 (2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"MANAJEMEN KOMUNIKASI KREATIF TIM PROGRAM “EPL” DI MNCTV\",\"authors\":\"Y. Wulandari, Yan Bastian\",\"doi\":\"10.36782/jcs.v9i2.1953\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the \\\"EPL\\\" program on MNCTV. The \\\"EPL\\\" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7 th APA style) : Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9 (2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953\",\"PeriodicalId\":52783,\"journal\":{\"name\":\"Journal Communication Spectrum\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal Communication Spectrum\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36782/jcs.v9i2.1953\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal Communication Spectrum","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36782/jcs.v9i2.1953","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
EPL (English Premier League)是英格兰的职业足球联赛，是一项享有盛誉的比赛，在英国广播中排名最高。英超联赛是印尼球迷最喜爱的节目，在MNCTV上播出。本研究调查了EPL创意团队在MNCTV的传播管理策略如何提高收视率和份额，作为衡量电视节目成功的标准。本研究采用建构主义模式，对传播策略与节目制作进行定性描述分析。本研究从组织控制理论和管理策略的角度出发，发现创意团队在提高MNCTV《EPL》节目收视率和收视率方面发挥了关键作用。MNCTV的“EPL”创意传播管理策略同样适用于其他MNCTV节目。引用本文(第七APA风格):Bastian, Y & Wulandari, Y. F.(2019)。MNCTV“EPL”项目组创意传播管理通信学报，9(2)，158-175。http://dx.doi.org/10.36782/jcs.v9i2.1953
MANAJEMEN KOMUNIKASI KREATIF TIM PROGRAM “EPL” DI MNCTV
EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the "EPL" program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7 th APA style) : Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9 (2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953
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