Journal Communication Spectrum最新文献

{"title":"PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON","authors":"Eli Jamilah Mihardja, Dudi Rudianto","doi":"10.36782/JCS.V8I1.1812","DOIUrl":"https://doi.org/10.36782/JCS.V8I1.1812","url":null,"abstract":"In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area. Cirebon has great tourism potential to be developed as citybranding, but still unknown chances. Therefore, this research is conducted on tourist visitors as one of stakeholder to know their perception about Cirebon tourism potential to be a city brand . As a result, visitor perception is positive so policy makers can develop it as a strategy to form citybranding of Cirebon Municipal City. To cite this article (7th APA style) : Mihardja, E. J. & Rudianto, D. (2018). Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai Pemerekan Kota Cirebon [Stakeholder’s Perception about Citybranding Potentials of Cirebon]. Journal Communication Spectrum, 8 (1), 56-71. http://dx.doi.org/10.36782/jcs.v8i1.1812","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47413469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI KOMUNIKASI PARIWISATA KOTA BENGKULU Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu","authors":"Dyaloka Puspita, Lisa Adhrianti, Gushevinalti Gushevinalti","doi":"10.36782/JCS.V8I1.1811","DOIUrl":"https://doi.org/10.36782/JCS.V8I1.1811","url":null,"abstract":"This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu . To cite this article (7th APA style) : Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City].  Journal Communication Spectrum, 8 (1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.1811","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47053961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PESONA DAN KHARISMA USTADZ DALAM IMAJINASI POPULER DI INDONESIA","authors":"Rizky Hafiz Chaniago","doi":"10.36782/JCS.V8I1.1809","DOIUrl":"https://doi.org/10.36782/JCS.V8I1.1809","url":null,"abstract":"The development of globalization and the present information age has influenced many relationships in the world of life, including the life of religiosity, especially Islam. Relation between religion and culture mainly through the development of popular culture in the era of globalization and information is characterized by various problems, dilemmas, and contradictions. In the millennium era in Indonesia the power of religion and the power of popular culture in the larger cultural context has led to various contradictions and paradoxes in religious life. The development of popular culture has had a profound effect on how religion is now understood and ritualized. To cite this article (7th APA style) : Chaniago, R. H. (2018). Pesona dan Kharisma Ustadz dalam Imajinasi Populer di Indonesia [Ustadz's Enchantment and Charisma by Popular Imagination in Indonesia]. Journal Communication Spectrum, 8 (1), 1-14. http://dx.doi.org/10.36782/ jcs.v8i1.1809","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69739929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FORMING THE PERSONAL BRANDING OF SANDIAGA UNO AS A PUBLIC LEADER IN 2017 ON RHETORIC PERSPECTIVE","authors":"T. Widiastuti","doi":"10.36782/JCS.V7I1.1783","DOIUrl":"https://doi.org/10.36782/JCS.V7I1.1783","url":null,"abstract":"This research is made as an effort to describe how rhetoric can build personal branding of an individual doing political campaign activity in order to gain trust from public. The focus of the object in this study is the narrative speech delivered by Sandiaga Uno, who during the elections of DKI Jakarta 2017 often voiced the tagline \"Ok Oce!\" as his promise to the public. The method used in this research is descriptive qualitative research methods with rhetorical analysis techniques that analyze the way of speaking Sandiaga Uno based on the theory of Aristotelian rhetoric with the approach of ethos, pathos, and logos. The results of this study indicate that Sandiaga Uno understands and implements the essential elements in building the success of rhetoric and succeeded in forming the personal branding of public leaders in the elections 2017. Sandiaga in conveying his message, his facial expression looks flat but the answer is sure and does not cause confusion to the audience as well has its own style that is straightforward, firm, and authoritative so as to make the audience more excited in listening to the sharpening of their vision and mission. From the research, Sandiaga Uno successfully applied the application of the concept of elements of personal branding formation","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43602508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KOMUNIKASI LINTAS BUDAYA ANTARA PEDAGANG LOKAL DENGAN WISATAWAN ASING DI PANTAI SANUR","authors":"Made Arya Astina, Ketut Ketut","doi":"10.36782/jcs.v7i1.1779","DOIUrl":"https://doi.org/10.36782/jcs.v7i1.1779","url":null,"abstract":"It is interesting to do research about the interaction between the local seller and the foreigners. The sellers who generally have Balinese cultural and basic educational background, every day to communicate with the tourists who have a language and a different culture. Based on the back ground of the problem, this research can be indicated into:  (1) How is the pattern of cross-cultural communication with foreign tourists with local traders at Sanur Beach? (2) What are the factors which are supporting and threat the local traders in communicating with foreign tourists on the beaches of Sanur?. This research was conducted in the area of Sanur beach, which are in Semawang, Sindu, and Padang Galak. This research is used purposive sampling based on certain informants criteria. The type of this research is a descriptive study using a qualitative approach. In this study, presented the concept of patterns of communication, cross-cultural adaptation process, interpersonal communication, behavior in communication, the concept of cross-cultural communication. The conclusion of this research as follows: Model of cross-cultural communications of local traders with the foreign tourists that traders use communication with non-verbal language such as waving, handshakes, smiles and eye contact. Local traders also used verbal language by using short English sentences without paying attention to the pattern of correct English. Some things can be a cross-cultural communications support between trader and foreign tourists are cultural vendors’ factors at Sanur beach who have an open character and friendly towards strangers. Another factor is the economic factor needs traders are trying to communicate with the settlers. While considered as a limiting factor is the lack of mastering a good English As well as the lack of understanding of the excellent service to the tourists.","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69739640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI INTEGRATED CORPORATE SOCIAL RESPONSIBILITY COMMUNICATIONS DI KEBUN RAYA BALI (Studi Kasus Program Pendidikan Lingkungan Hidup di Kebun Raya Bali)","authors":"Muntadliroh Muntadliroh","doi":"10.36782/jcs.v7i1.1781","DOIUrl":"https://doi.org/10.36782/jcs.v7i1.1781","url":null,"abstract":"Inisiatif Corporate Social Responsibility (CSR) sudah seharusnya menjadi tanggung jawab bersama baik perusahaan swasta, BUMN, maupun instansi pemerintah yang bermuara pada peningkatan kesejahteraan masyarakat. Langkah penting yang menentukan keberhasilan program CSR adalah ketepatan pemilihan strategi komunikasi. Kebun Raya “Eka Karya” Bali sebagai instansi pemerintah yang menjalankan inisiatif CSR program pendidikan lingkungan hidup bagi sekolah-sekolah di Provinsi Bali menggunakan strategi Integrated Corporate Social Responsibility Communications dengan mengintegrasikan tujuan Corporate Public Relations (CPR) dan Marketing Public Relations (MPR). CSR program pendidikan lingkungan hidup Kebun Raya “Eka Karya” Bali ini dikomunikasikan sesuai konsep bauran komunikasi pemasaran Philip Kotler yang terdiri dari: iklan, promosi penjualan, penjualan pribadi, hubungan masyarakat, dan pemasaran langsung. Fenomena ini diteliti menggunakan pendekatan studi kasus kualitatif yang menekankan pada keunikan kasus, mengingat di Indonesia masih sedikit instansi pemerintah yang merintis inisiatif CSR menggunakan strategi Integrated CSR Communications . Efektifitas strategi Integrated CSR Communications di Kebun Raya “Eka Karya” Bali dapat dilihat dari opini stakeholder yang terbangun untuk menjadikan Kebun Raya “Eka Karya” Bali sebagai poros pendidikan lingkungan hidup di wilayah Bali, dan terbentuknya komitmen publik untuk melakukan kunjungan berkelanjutan ke Kebun Raya “Eka Karya” Bali. Kata kunci : Integrated Corporate Social Responsibility Communications, Program Pendidikan Lingkungan, Kebun Raya “Eka Karya” Bali. The Corporate Sosial Responsibility should be the responsibility of governments, companies, and state enterprises. Communication strategy determines the success of CSR program. Bali Botanical Garden as a government agency runs the CSR in the form of an environmental education program for students in Bali. CSR at Bali Botanical Garden is run using an Integrated CSR Communications strategy which integrates the objectives of Corporate Public Relations (CPR) and Marketing Public Relations (MPR). Environmental education programs at Bali Botanical Gardens are communicated using the marketing communications mix concept created by Philip Kotler. The concept consists of a five way communication that is advertising, sales promotion, public relations, personal selling, and direct marketing. This phenomenon is studied using a qualitative case study method, which focuses on the uniqueness of the case because the government agencies in Indonesia which implements an Integrated CSR Communications strategy is still limited. The effectiveness of this strategy can be seen from the opinion of stakeholders who awoke to make the Bali Botanical Gardens as a center of environmental education programs in Bali, and the public commitment to visit the gardens continuously. Key words: Integrated Corporate Social Responsibility Communications, Environmental education programs, Ba","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69740211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"HAK BURUH DALAM LINGKARAN KOMUNIKASI DAN KONSUMSI KONTEMPORER","authors":"Indri Djanarko, Rommel Utungga Pasopati","doi":"10.36782/jcs.v7i1.1784","DOIUrl":"https://doi.org/10.36782/jcs.v7i1.1784","url":null,"abstract":"Buruh adalah faktor penting dalam pertumbuhan dan pemerataan ekonomi yang bertujuan untuk kesejahteraan konsumsi buruh. Buruh bukanlah kelompok nomor dua karena mereka adalah produsen dan konsumen sekaligus. Pada masa Orde Baru, Hubungan Industrial Pancasila (HIP) muncul untuk menjembatani komunikasi buruh, namun masih belum sesuai hingga saat ini. Serikat buruh pun dinyatakan sebagai simbol perwakilan buruh untuk memperjuangkan hak mereka dalam dialog. Kedua hal tersebut diakomodasi supaya terjadi keterbukaan dalam komunikasi hak buruh. Pada sisi lain, komunikasi antara buruh, negara, dan pasar, juga termediasi oleh opini publik yang sayangnya seringkali mencibir efek samping dari protes buruh daripada fokus pada isu perjuangannya. Mulai dari sampah seusai demonstrasi, konsumsi buruh yang berlebihan, hingga kecemburuan kelas menengah, adalah sisi lain hak buruh. Media massa pun seringkali sangat netral terhadap perjuangan buruh namun menjadi sangat negatif mengenai dampak samping hal tersebut. Maka, hak buruh menunjukkan kompleksitas dialog antara komunikasi pemahaman dan konsumsi buruh. Dengan metode penelitian kualitatif, komunikasi, konsumsi, dan opini publik dianalisis dalam kompleksitas hak buruh terkait persoalan keberagaman perspektif. Kesimpulannya, pemahaman tentang hak buruh adalah terbuka karena kompleksitas komunikasi yang selalu dimaknai dan diinterpretasi dalam lingkaran konsumsi. Kata Kunci hak buruh, komunikasi, konsumsi, opini publik, serikat buruh Labor is such important factor in growing and making prosper and  equal economic consumption. Labor is not just second kind of people because they are both producers and consumers. In Orde Baru, Hubungan Industrial Pancasila (HIP) was meant to bridge labor communication, but it still not effective until today. Labor union also is stated as delegation to struggle for the rights. Both things were accomodated to open labor communication. Besides, communications among labor, state, and labor are mediated through public opinion which says bad things on side effects of labor protests. Trash after protests, excessive labor consumption, until middle-class jealousy are other sides of labor rights. Mass media could be so neutral in labor protests but be so negative on the side effects. Therefore, labor rights shows complex dialogues between communication and consumption. This article uses qualitative method to analyze spectrum of labor right perspectives. In conclusion, hospitality is shown in labor right interpretation because it is how meanings come through circle of consumprtions. Keywords communication, consumption, labor rights, labor union, public opinion","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69739755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN RADIO REPUBLIK INDONESIA SEBAGAI PENYAMBUNG ASPIRASI MASYARAKAT DI DAERAH PERBATASAN PROVINSI KEPULAUAN RIAU","authors":"N. Putri, N. Dwi","doi":"10.36782/jcs.v7i1.1838","DOIUrl":"https://doi.org/10.36782/jcs.v7i1.1838","url":null,"abstract":"Lembaga Penyiaran Publik Radio Republik Indonesia adalah merupakan salah satu media yang sangat berperan penting dalam menyampaikan informasi,penyambung aspirasi masyarakat, serta sebagai sabuk pengaman informasi terutama di daerah perbatasan seperti provinsi kepulauan riau di bandingkan media lainnya. Hal ini disebabkan karena masih minimnya infrastruktur di daerah perbatasan dan masih belum berdaulatnya wilayah udara republik Indonesia khusunya untuk wilayah sekitar provinsi kepulauan riau. Oleh karena itu diharapkan pemerintah lebih memperhatikan RRI di wilayah perbatasan Karena mengingat yang dihadapi RRI di daerah perbatasn bukanlah radio biasa namun Radio-radio asing yang memiliki teknologi yang canggih dan memiliki daya pancar yang luas dan tentunya pemerintah pusat harus terus berusaha untuk mengambil alih wilayah kedaulatan udara republik Indonesia agar RRI dapat leluasa untuk menjalankan perannya sebagai sabuk pengaman informasi. Kata Kunci : Peran RRI, Perbatasan Kepulauan Riau","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"108 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2016-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69739792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}