{"title":"利益相关者对旅游业潜力作为CIREBON城市扩张的看法","authors":"Eli Jamilah Mihardja, Dudi Rudianto","doi":"10.36782/JCS.V8I1.1812","DOIUrl":null,"url":null,"abstract":"In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area. Cirebon has great tourism potential to be developed as citybranding, but still unknown chances. Therefore, this research is conducted on tourist visitors as one of stakeholder to know their perception about Cirebon tourism potential to be a city brand . As a result, visitor perception is positive so policy makers can develop it as a strategy to form citybranding of Cirebon Municipal City. To cite this article (7th APA style) : Mihardja, E. J. & Rudianto, D. (2018). Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai Pemerekan Kota Cirebon [Stakeholder’s Perception about Citybranding Potentials of Cirebon]. Journal Communication Spectrum, 8 (1), 56-71. http://dx.doi.org/10.36782/jcs.v8i1.1812","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2018-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON\",\"authors\":\"Eli Jamilah Mihardja, Dudi Rudianto\",\"doi\":\"10.36782/JCS.V8I1.1812\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area. Cirebon has great tourism potential to be developed as citybranding, but still unknown chances. Therefore, this research is conducted on tourist visitors as one of stakeholder to know their perception about Cirebon tourism potential to be a city brand . As a result, visitor perception is positive so policy makers can develop it as a strategy to form citybranding of Cirebon Municipal City. To cite this article (7th APA style) : Mihardja, E. J. & Rudianto, D. (2018). Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai Pemerekan Kota Cirebon [Stakeholder’s Perception about Citybranding Potentials of Cirebon]. Journal Communication Spectrum, 8 (1), 56-71. http://dx.doi.org/10.36782/jcs.v8i1.1812\",\"PeriodicalId\":52783,\"journal\":{\"name\":\"Journal Communication Spectrum\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-04-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal Communication Spectrum\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36782/JCS.V8I1.1812\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal Communication Spectrum","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36782/JCS.V8I1.1812","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
在努力形成城市品牌的过程中，第一步是调查当地社区本身以及与该地区相关的外部各方对该地区的看法和期望。锡伯仑作为城市品牌化旅游发展潜力巨大，但机遇未知。因此，本研究以游客作为利益相关者之一，了解其对锡伯伦旅游成为城市品牌潜力的认知。因此，游客的观感是积极的，政策制定者可以将其作为形成锡伯伦市城市品牌的战略来发展。引用这篇文章(第七APA风格):Mihardja, E. J. & Rudianto, D.(2018)。Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai peremerekan Kota Cirebon[利益相关者对Cirebon城市品牌潜力的看法]。通信学报，8(1)，56-71。http://dx.doi.org/10.36782/jcs.v8i1.1812
PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON
In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area. Cirebon has great tourism potential to be developed as citybranding, but still unknown chances. Therefore, this research is conducted on tourist visitors as one of stakeholder to know their perception about Cirebon tourism potential to be a city brand . As a result, visitor perception is positive so policy makers can develop it as a strategy to form citybranding of Cirebon Municipal City. To cite this article (7th APA style) : Mihardja, E. J. & Rudianto, D. (2018). Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai Pemerekan Kota Cirebon [Stakeholder’s Perception about Citybranding Potentials of Cirebon]. Journal Communication Spectrum, 8 (1), 56-71. http://dx.doi.org/10.36782/jcs.v8i1.1812
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