{"title":"广告中关于城市形象的纵销化、提升和模拟","authors":"Khairil Anwar","doi":"10.36782/JCS.V8I2.1852","DOIUrl":null,"url":null,"abstract":"The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7 th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA Spectacle, Hiperealitas dan Simulakra\",\"authors\":\"Khairil Anwar\",\"doi\":\"10.36782/JCS.V8I2.1852\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7 th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852\",\"PeriodicalId\":52783,\"journal\":{\"name\":\"Journal Communication Spectrum\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-03-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal Communication Spectrum\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36782/JCS.V8I2.1852\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal Communication Spectrum","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36782/JCS.V8I2.1852","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
在电视上播放的美佳达广告是力宝集团房地产销售的宣传。本文通过对劣美卡塔影像雅加达与优美卡塔影像雅加达的二元对立，描述了视点编辑的商品化过程。在叙事上，该广告在传递广告内容时表现出了现实性和拟像性。物化是为了让消费者对成为美卡塔的一部分产生兴趣，这种兴趣不仅是购买使用价值，而且是符号价值。从而使消费者在成为虚拟城市的一部分时，不自觉地表现出景观的努力。引用这篇文章(第七APA风格):Anwar, K.(2018)。Mediatisasi Rupa Kota dalam Iklan Meikarta:奇观，Hiperealitas dan Simulakra [Meikarta广告中城市的媒体化]。通信学报，8(2)，147-165。http://dx.doi.org/10.36782/jcs.v8i2.1852
MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA Spectacle, Hiperealitas dan Simulakra
The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7 th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852
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