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Journal of Current Issues & Research in Advertising最新文献

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The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude 多重同步广告曝光对品牌态度的影响中感知到的监控和隐私愤世嫉俗的作用
Journal of Current Issues & Research in Advertising Pub Date : 2024-04-29 DOI: 10.1080/10641734.2024.2318711
Claire M. Segijn, Eunah Kim, Iris van Ooijen
{"title":"The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude","authors":"Claire M. Segijn, Eunah Kim, Iris van Ooijen","doi":"10.1080/10641734.2024.2318711","DOIUrl":"https://doi.org/10.1080/10641734.2024.2318711","url":null,"abstract":"Technological advancements have made it possible to personalize advertising messages across media in real time based on consumers’ offline media behavior (i.e., synced advertising). This is thought...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"158 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140934755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces 环境企业社会责任（CSR）广告中拟人化诉求的力量：心理亲和力的调解与字体的调节
Journal of Current Issues & Research in Advertising Pub Date : 2024-04-12 DOI: 10.1080/10641734.2024.2334958
Hyun Ju Jeong
{"title":"The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces","authors":"Hyun Ju Jeong","doi":"10.1080/10641734.2024.2334958","DOIUrl":"https://doi.org/10.1080/10641734.2024.2334958","url":null,"abstract":"This research investigates the dynamic effectiveness of brand anthropomorphism in environmental corporate social responsibility (CSR) advertising. Using two experiments, it reveals greater intentio...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"58 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140580937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance 为什么人们会对醒目的广告发表有毒言论？说服知识和认知失调的作用
Journal of Current Issues & Research in Advertising Pub Date : 2024-04-08 DOI: 10.1080/10641734.2024.2328576
Yang Feng, Hyehyun Julia Kim
{"title":"Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance","authors":"Yang Feng, Hyehyun Julia Kim","doi":"10.1080/10641734.2024.2328576","DOIUrl":"https://doi.org/10.1080/10641734.2024.2328576","url":null,"abstract":"Brands are embracing sociopolitical issues in their advertising campaigns, a strategy termed “woke advertising,” to tailor to contemporary social movements. To create social impact, brands upload t...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140581121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Expertise and Playfulness of Social Media Influencers 社交媒体影响者的专业知识和游戏性
Journal of Current Issues & Research in Advertising Pub Date : 2024-03-21 DOI: 10.1080/10641734.2024.2321230
Minseong Kim, Tae Hyun Baek
{"title":"Expertise and Playfulness of Social Media Influencers","authors":"Minseong Kim, Tae Hyun Baek","doi":"10.1080/10641734.2024.2321230","DOIUrl":"https://doi.org/10.1080/10641734.2024.2321230","url":null,"abstract":"This study aims to empirically investigate the factors that influence the perceived uniqueness and authenticity of social media influencers to predict viewers’ social media engagement with video co...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140203089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness 视觉隐喻广告：创意的调节作用和信息性的中介作用
Journal of Current Issues & Research in Advertising Pub Date : 2024-03-18 DOI: 10.1080/10641734.2024.2323992
Muhammad Babar Khan, Ming Turner, Adnan Butt
{"title":"Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness","authors":"Muhammad Babar Khan, Ming Turner, Adnan Butt","doi":"10.1080/10641734.2024.2323992","DOIUrl":"https://doi.org/10.1080/10641734.2024.2323992","url":null,"abstract":"The use of visual metaphor is a creative and prevalent practice in the advertising industry, but it poses a significant challenge in terms of understanding the intended advertising message. This st...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140203093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X) 绿色消费主义：对 Twitter 上可持续消费话语的跨文化语言和情感分析 (X)
Journal of Current Issues & Research in Advertising Pub Date : 2024-03-13 DOI: 10.1080/10641734.2024.2318705
Vaibhav Shwetangbhai Diwanji, Annalise Frances Baines, Finnegan Bauer, Kaitlin Clark
{"title":"Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)","authors":"Vaibhav Shwetangbhai Diwanji, Annalise Frances Baines, Finnegan Bauer, Kaitlin Clark","doi":"10.1080/10641734.2024.2318705","DOIUrl":"https://doi.org/10.1080/10641734.2024.2318705","url":null,"abstract":"Green consumerism research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay of sustainability dimensions and human values. This study exam...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"104 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140116450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages 关注持续时间对影响者感知的影响及其说服力--用社会关系阶段来解释
Journal of Current Issues & Research in Advertising Pub Date : 2024-03-11 DOI: 10.1080/10641734.2024.2320186
Priska Breves, Nicole Liebers
{"title":"The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages","authors":"Priska Breves, Nicole Liebers","doi":"10.1080/10641734.2024.2320186","DOIUrl":"https://doi.org/10.1080/10641734.2024.2320186","url":null,"abstract":"In recent years, social media influencers (SMIs) have emerged as prominent brand endorsers. Among their followers, some have followed their chosen influencers from the start, while others only rece...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140105094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising 你和我太像了--你必须说实话：用户与影响者的相似性对广告中 "多样性清洗 "感知的准社会互动的影响
Journal of Current Issues & Research in Advertising Pub Date : 2024-03-01 DOI: 10.1080/10641734.2024.2310062
Zoe Olbermann, Hannah Schrand, Holger Schramm
{"title":"You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising","authors":"Zoe Olbermann, Hannah Schrand, Holger Schramm","doi":"10.1080/10641734.2024.2310062","DOIUrl":"https://doi.org/10.1080/10641734.2024.2310062","url":null,"abstract":"Companies seek to demonstrate their commitment to social issues such as cultural diversity through their advertising. When a company engages in advertising that suggests a corporate commitment to c...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising 应对欺骗造成的损害：确定欺骗性广告指控后的有效危机应对策略
Journal of Current Issues & Research in Advertising Pub Date : 2024-03-01 DOI: 10.1080/10641734.2024.2310054
Pam Richardson-Greenfield, Carrie LaFerle, Yashar Dehdashti, Steve Edwards
{"title":"Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising","authors":"Pam Richardson-Greenfield, Carrie LaFerle, Yashar Dehdashti, Steve Edwards","doi":"10.1080/10641734.2024.2310054","DOIUrl":"https://doi.org/10.1080/10641734.2024.2310054","url":null,"abstract":"Governmental agencies and other watchdog organizations are tasked with detecting deceptive advertising and punishing those who employ it. Finances, company image, and consumer–brand relationships a...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"20 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140017862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments 评估从业者和消费者广告创意评估的可靠性和有效性
Journal of Current Issues & Research in Advertising Pub Date : 2024-02-16 DOI: 10.1080/10641734.2024.2308536
Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Guda van Noort
{"title":"Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments","authors":"Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Guda van Noort","doi":"10.1080/10641734.2024.2308536","DOIUrl":"https://doi.org/10.1080/10641734.2024.2308536","url":null,"abstract":"Ad creativity, based on the originality, meaningfulness, and craftsmanship of a brand message, is widely studied as an important mechanism of advertising success. These studies are based on practit...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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