{"title":"关注持续时间对影响者感知的影响及其说服力--用社会关系阶段来解释","authors":"Priska Breves, Nicole Liebers","doi":"10.1080/10641734.2024.2320186","DOIUrl":null,"url":null,"abstract":"In recent years, social media influencers (SMIs) have emerged as prominent brand endorsers. Among their followers, some have followed their chosen influencers from the start, while others only rece...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"29 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages\",\"authors\":\"Priska Breves, Nicole Liebers\",\"doi\":\"10.1080/10641734.2024.2320186\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In recent years, social media influencers (SMIs) have emerged as prominent brand endorsers. Among their followers, some have followed their chosen influencers from the start, while others only rece...\",\"PeriodicalId\":516870,\"journal\":{\"name\":\"Journal of Current Issues & Research in Advertising\",\"volume\":\"29 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues & Research in Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2024.2320186\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2320186","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages
In recent years, social media influencers (SMIs) have emerged as prominent brand endorsers. Among their followers, some have followed their chosen influencers from the start, while others only rece...
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