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Journal of Current Issues & Research in Advertising最新文献

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Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies 社交媒体上的病毒动态：通过备忘录营销策略提高品牌参与度
Journal of Current Issues & Research in Advertising Pub Date : 2024-08-20 DOI: 10.1080/10641734.2024.2390850
Jihye Kim, Minseong Kim
{"title":"Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies","authors":"Jihye Kim, Minseong Kim","doi":"10.1080/10641734.2024.2390850","DOIUrl":"https://doi.org/10.1080/10641734.2024.2390850","url":null,"abstract":"This research delves into the transformative power of meme marketing in shaping brand engagement and consumer perception within digital ecosystems. By conducting a nuanced examination of meme-centr...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"106 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142268523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising 为有意义的品牌、公共目的和可持续生态而进行的计算广告：呼吁研究市场营销和广告中的系统方法和法律硕士建模应用
Journal of Current Issues & Research in Advertising Pub Date : 2024-08-19 DOI: 10.1080/10641734.2024.2382208
Stewart Pearson
{"title":"Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising","authors":"Stewart Pearson","doi":"10.1080/10641734.2024.2382208","DOIUrl":"https://doi.org/10.1080/10641734.2024.2382208","url":null,"abstract":"Technology and computation in 2024 are dominated by applications of artificial intelligence (AI) and large language models (LLMs). The domains of marketing and advertising have already been transfo...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch 研究搜索查询结构对情感分析的影响：品牌观察案例
Journal of Current Issues & Research in Advertising Pub Date : 2024-08-12 DOI: 10.1080/10641734.2024.2383695
Kristen L. Sussman, Jiemin Looi, Haseon Park
{"title":"Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch","authors":"Kristen L. Sussman, Jiemin Looi, Haseon Park","doi":"10.1080/10641734.2024.2383695","DOIUrl":"https://doi.org/10.1080/10641734.2024.2383695","url":null,"abstract":"Consistent with other fields, advertising research is currently facing a replication crisis, evoking methodological concerns regarding the reproducibility of research findings. To address this cris...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Computational Advertising: Where Are We and Where Are We Going? Note from Editors 计算广告：我们在哪里，我们要去哪里？编辑说明
Journal of Current Issues & Research in Advertising Pub Date : 2024-08-12 DOI: 10.1080/10641734.2024.2381395
Joanna Strycharz, Ewa Maslowska, Su Jung Kim
{"title":"Computational Advertising: Where Are We and Where Are We Going? Note from Editors","authors":"Joanna Strycharz, Ewa Maslowska, Su Jung Kim","doi":"10.1080/10641734.2024.2381395","DOIUrl":"https://doi.org/10.1080/10641734.2024.2381395","url":null,"abstract":"Published in Journal of Current Issues & Research in Advertising (Ahead of Print, 2024)","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142185867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages 新起点心态（FSM）和集体主义取向在心理健康宣传信息中的作用
Journal of Current Issues & Research in Advertising Pub Date : 2024-08-06 DOI: 10.1080/10641734.2024.2380434
Yoon-Joo Lee, Hye Jin Yoon, Hae Yeon Seo
{"title":"The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Promotion Messages","authors":"Yoon-Joo Lee, Hye Jin Yoon, Hae Yeon Seo","doi":"10.1080/10641734.2024.2380434","DOIUrl":"https://doi.org/10.1080/10641734.2024.2380434","url":null,"abstract":"Promoting mental health issues faces significant barriers, especially due to ingrained societal norms and individuals’ concerns about societal perceptions. This study, based on experimental design,...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141933991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic 社交媒体参与奢侈品时尚营销的原因和影响：关于 COVID 大流行的比较研究
Journal of Current Issues & Research in Advertising Pub Date : 2024-07-18 DOI: 10.1080/10641734.2024.2377547
Jiayi Huang, Peng Zhou
{"title":"Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic","authors":"Jiayi Huang, Peng Zhou","doi":"10.1080/10641734.2024.2377547","DOIUrl":"https://doi.org/10.1080/10641734.2024.2377547","url":null,"abstract":"This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141744805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women 最好坚持现状？Instagram（大型）生活方式影响者为环保产品代言引发年轻女性的好奇心
Journal of Current Issues & Research in Advertising Pub Date : 2024-07-10 DOI: 10.1080/10641734.2024.2367616
Roseline van Gogh, Karolien Poels, Michel Walrave
{"title":"Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women","authors":"Roseline van Gogh, Karolien Poels, Michel Walrave","doi":"10.1080/10641734.2024.2367616","DOIUrl":"https://doi.org/10.1080/10641734.2024.2367616","url":null,"abstract":"Influencer advertising on Instagram effectively brings products to the attention of young, engaged audiences. Though brands often select Instagram influencers with green expertise for eco-friendly ...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141611056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions 预测可持续发展运动的传播：对促进气候行动的社交媒体信息进行计算分析
Journal of Current Issues & Research in Advertising Pub Date : 2024-06-28 DOI: 10.1080/10641734.2024.2366173
Sumin Shin, Ziyou Jiang, Rachel Esther Lim, Jewon Lyu
{"title":"Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions","authors":"Sumin Shin, Ziyou Jiang, Rachel Esther Lim, Jewon Lyu","doi":"10.1080/10641734.2024.2366173","DOIUrl":"https://doi.org/10.1080/10641734.2024.2366173","url":null,"abstract":"Growing concerns about climate change have led to sustainability campaigns via social media. Few researchers have explored how public responses are influenced by social media messages about sustain...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141611129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers 大还是小？影响者特征对影响者成功的影响，特别关注微型影响者与巨型影响者
Journal of Current Issues & Research in Advertising Pub Date : 2024-06-28 DOI: 10.1080/10641734.2024.2366198
Nadine Walter, Ulrich Föhl, Lea Zagermann
{"title":"Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers","authors":"Nadine Walter, Ulrich Föhl, Lea Zagermann","doi":"10.1080/10641734.2024.2366198","DOIUrl":"https://doi.org/10.1080/10641734.2024.2366198","url":null,"abstract":"In influencer marketing, both mega-influencers (>1 million followers) and micro-influencers (10,000–100,000 followers) are successful. In this empirical study (n = 510), the underlying drivers of s...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141611059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data 人工智能驱动的情境广告：在没有个人数据的情况下发送相关信息
Journal of Current Issues & Research in Advertising Pub Date : 2024-04-29 DOI: 10.1080/10641734.2024.2334939
E. Häglund, J. Björklund
{"title":"AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data","authors":"E. Häglund, J. Björklund","doi":"10.1080/10641734.2024.2334939","DOIUrl":"https://doi.org/10.1080/10641734.2024.2334939","url":null,"abstract":"In programmatic advertising, bids are increasingly based on knowledge of the surrounding media context. This shift toward contextual advertising is in part a counter-reaction to the current depende...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141149862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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