{"title":"人工智能驱动的情境广告：在没有个人数据的情况下发送相关信息","authors":"E. Häglund, J. Björklund","doi":"10.1080/10641734.2024.2334939","DOIUrl":null,"url":null,"abstract":"In programmatic advertising, bids are increasingly based on knowledge of the surrounding media context. This shift toward contextual advertising is in part a counter-reaction to the current depende...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"38 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data\",\"authors\":\"E. Häglund, J. Björklund\",\"doi\":\"10.1080/10641734.2024.2334939\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In programmatic advertising, bids are increasingly based on knowledge of the surrounding media context. This shift toward contextual advertising is in part a counter-reaction to the current depende...\",\"PeriodicalId\":516870,\"journal\":{\"name\":\"Journal of Current Issues & Research in Advertising\",\"volume\":\"38 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues & Research in Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2024.2334939\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2334939","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data
In programmatic advertising, bids are increasingly based on knowledge of the surrounding media context. This shift toward contextual advertising is in part a counter-reaction to the current depende...
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
