{"title":"最好坚持现状？Instagram（大型）生活方式影响者为环保产品代言引发年轻女性的好奇心","authors":"Roseline van Gogh, Karolien Poels, Michel Walrave","doi":"10.1080/10641734.2024.2367616","DOIUrl":null,"url":null,"abstract":"Influencer advertising on Instagram effectively brings products to the attention of young, engaged audiences. Though brands often select Instagram influencers with green expertise for eco-friendly ...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"20 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women\",\"authors\":\"Roseline van Gogh, Karolien Poels, Michel Walrave\",\"doi\":\"10.1080/10641734.2024.2367616\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Influencer advertising on Instagram effectively brings products to the attention of young, engaged audiences. Though brands often select Instagram influencers with green expertise for eco-friendly ...\",\"PeriodicalId\":516870,\"journal\":{\"name\":\"Journal of Current Issues & Research in Advertising\",\"volume\":\"20 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues & Research in Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2024.2367616\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2367616","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women
Influencer advertising on Instagram effectively brings products to the attention of young, engaged audiences. Though brands often select Instagram influencers with green expertise for eco-friendly ...
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