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Journal of Current Issues & Research in Advertising最新文献

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Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity YouTube 上的品牌活动视频：人物面部表情和 LGBTQ 焦点对人气的影响
Journal of Current Issues & Research in Advertising Pub Date : 2024-02-16 DOI: 10.1080/10641734.2024.2310051
Johnson Clement Madathil, Nithya M., Muhammed Niyas
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引用次数: 0
Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention 生态标签和感知影响者的专业知识对感知健康性、感知产品质量和行为意向的影响
Journal of Current Issues & Research in Advertising Pub Date : 2024-02-12 DOI: 10.1080/10641734.2023.2288813
Youngjee Ko, Joe Phua
{"title":"Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention","authors":"Youngjee Ko, Joe Phua","doi":"10.1080/10641734.2023.2288813","DOIUrl":"https://doi.org/10.1080/10641734.2023.2288813","url":null,"abstract":"Sales of eco-friendly products have increased exponentially in the United States. To determine whether products of interest are eco-friendly, consumers often rely on informational cues from adverti...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages 内疚的不快？Z 世代女性如何感知（不）真实的女性广告信息
Journal of Current Issues & Research in Advertising Pub Date : 2024-02-05 DOI: 10.1080/10641734.2024.2305753
Anna Christine Buckley, Natalia Yannopoulou, Matthew Gorton, Sherly Lie
{"title":"Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages","authors":"Anna Christine Buckley, Natalia Yannopoulou, Matthew Gorton, Sherly Lie","doi":"10.1080/10641734.2024.2305753","DOIUrl":"https://doi.org/10.1080/10641734.2024.2305753","url":null,"abstract":"This study examines how advertising messages of female empowerment are perceived by Gen-Z women. With the use of authenticity and self-concept theories, we employ in-depth interviews to investigate...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit 在双面市场中平衡品牌安全与用户参与：Reddit 上的内容货币化分析
Journal of Current Issues & Research in Advertising Pub Date : 2024-01-31 DOI: 10.1080/10641734.2023.2301621
Chris J. Vargo, Toby Hopp, Pritha Agarwal
{"title":"Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit","authors":"Chris J. Vargo, Toby Hopp, Pritha Agarwal","doi":"10.1080/10641734.2023.2301621","DOIUrl":"https://doi.org/10.1080/10641734.2023.2301621","url":null,"abstract":"Advertisers aim to avoid content containing controversy, sex, violence, and profanity, while platforms like Reddit aim to monetize as much content with ads as possible. This research explores the d...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139773707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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