Anna Christine Buckley, Natalia Yannopoulou, Matthew Gorton, Sherly Lie
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引用次数: 0
摘要
本研究探讨了 Z 世代女性如何看待女性赋权的广告信息。我们运用真实性理论和自我概念理论，通过深入访谈调查...
Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages
This study examines how advertising messages of female empowerment are perceived by Gen-Z women. With the use of authenticity and self-concept theories, we employ in-depth interviews to investigate...
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