在双面市场中平衡品牌安全与用户参与:Reddit 上的内容货币化分析

Chris J. Vargo, Toby Hopp, Pritha Agarwal
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引用次数: 0

摘要

广告商的目标是避免包含争议、性、暴力和亵渎的内容,而 Reddit 等平台的目标则是尽可能多地通过广告盈利。本研究探讨了广告与内容之间的...
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit
Advertisers aim to avoid content containing controversy, sex, violence, and profanity, while platforms like Reddit aim to monetize as much content with ads as possible. This research explores the d...
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