{"title":"你和我太像了--你必须说实话：用户与影响者的相似性对广告中 \"多样性清洗 \"感知的准社会互动的影响","authors":"Zoe Olbermann, Hannah Schrand, Holger Schramm","doi":"10.1080/10641734.2024.2310062","DOIUrl":null,"url":null,"abstract":"Companies seek to demonstrate their commitment to social issues such as cultural diversity through their advertising. When a company engages in advertising that suggests a corporate commitment to c...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"20 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising\",\"authors\":\"Zoe Olbermann, Hannah Schrand, Holger Schramm\",\"doi\":\"10.1080/10641734.2024.2310062\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Companies seek to demonstrate their commitment to social issues such as cultural diversity through their advertising. When a company engages in advertising that suggests a corporate commitment to c...\",\"PeriodicalId\":516870,\"journal\":{\"name\":\"Journal of Current Issues & Research in Advertising\",\"volume\":\"20 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues & Research in Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2024.2310062\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2310062","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising
Companies seek to demonstrate their commitment to social issues such as cultural diversity through their advertising. When a company engages in advertising that suggests a corporate commitment to c...
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