{"title":"为什么人们会对醒目的广告发表有毒言论？说服知识和认知失调的作用","authors":"Yang Feng, Hyehyun Julia Kim","doi":"10.1080/10641734.2024.2328576","DOIUrl":null,"url":null,"abstract":"Brands are embracing sociopolitical issues in their advertising campaigns, a strategy termed “woke advertising,” to tailor to contemporary social movements. To create social impact, brands upload t...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"51 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance\",\"authors\":\"Yang Feng, Hyehyun Julia Kim\",\"doi\":\"10.1080/10641734.2024.2328576\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Brands are embracing sociopolitical issues in their advertising campaigns, a strategy termed “woke advertising,” to tailor to contemporary social movements. To create social impact, brands upload t...\",\"PeriodicalId\":516870,\"journal\":{\"name\":\"Journal of Current Issues & Research in Advertising\",\"volume\":\"51 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues & Research in Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2024.2328576\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2328576","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance
Brands are embracing sociopolitical issues in their advertising campaigns, a strategy termed “woke advertising,” to tailor to contemporary social movements. To create social impact, brands upload t...
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