Pam Richardson-Greenfield, Carrie LaFerle, Yashar Dehdashti, Steve Edwards
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Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising
Governmental agencies and other watchdog organizations are tasked with detecting deceptive advertising and punishing those who employ it. Finances, company image, and consumer–brand relationships a...
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