{"title":"社交媒体影响者的专业知识和游戏性","authors":"Minseong Kim, Tae Hyun Baek","doi":"10.1080/10641734.2024.2321230","DOIUrl":null,"url":null,"abstract":"This study aims to empirically investigate the factors that influence the perceived uniqueness and authenticity of social media influencers to predict viewers’ social media engagement with video co...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"26 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Expertise and Playfulness of Social Media Influencers\",\"authors\":\"Minseong Kim, Tae Hyun Baek\",\"doi\":\"10.1080/10641734.2024.2321230\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to empirically investigate the factors that influence the perceived uniqueness and authenticity of social media influencers to predict viewers’ social media engagement with video co...\",\"PeriodicalId\":516870,\"journal\":{\"name\":\"Journal of Current Issues & Research in Advertising\",\"volume\":\"26 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Current Issues & Research in Advertising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10641734.2024.2321230\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2321230","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Expertise and Playfulness of Social Media Influencers
This study aims to empirically investigate the factors that influence the perceived uniqueness and authenticity of social media influencers to predict viewers’ social media engagement with video co...
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
