Journal of Public Policy & Marketing最新文献

EXPRESS: Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement 快讯Resourcing Hope：长期流离失所中的难民代理消费行为

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-09-18 DOI: 10.1177/07439156241284632

Hounaida A. El Jurdi, Zeynep Baktir, Linda L. Price

{"title":"EXPRESS: Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement","authors":"Hounaida A. El Jurdi, Zeynep Baktir, Linda L. Price","doi":"10.1177/07439156241284632","DOIUrl":"https://doi.org/10.1177/07439156241284632","url":null,"abstract":"The global refugee crisis presents a complex challenge, with millions experiencing protracted displacement in inhospitable conditions. This study examines the lived experiences of Syrian refugee women in Lebanon, focusing on how they resource hope and maintain well-being amid forced liquidity and uncertainty. Drawing on ethnographic interviews with 26 Syrian refugee women, we uncover the profound effects of changed consumer roles and the critical function of agentive anchoring acts of consumption in resourcing hope. Our findings reveal that refugees employ four types of anchoring acts—domesticity, spirituality, self-care, and socializing—to momentarily restore normalcy, affirm dignity, and enhance well-being. These acts serve as vessels for resourcing and mobilizing hope, allowing refugees to ‘live through’ their present circumstances while aspiring for a better future. We introduce the concept of hope as a social resource that can be collectively shared and mobilized, highlighting the dynamic interplay between hope and hopelessness in refugee experiences. This research contributes to understanding how marketing and service systems can improve refugee well-being in protracted displacement, offering insights for stakeholders to create conditions that foster rather than inhibit subjective well-being among vulnerable consumers experiencing protracted displacement and involuntary liquidity in global modernity to resource hope.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"35 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142266185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict 快讯培养可持续的回流黎巴嫩移民：在持续冲突中通过营销系统支持年轻移民

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-09-18 DOI: 10.1177/07439156241284576

Walid J. Abou-Khalil, Eliane Khalifé, Georges Aoun

{"title":"EXPRESS: Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants through Marketing Systems Amidst Ongoing Conflict","authors":"Walid J. Abou-Khalil, Eliane Khalifé, Georges Aoun","doi":"10.1177/07439156241284576","DOIUrl":"https://doi.org/10.1177/07439156241284576","url":null,"abstract":"Amidst Lebanon's enduring conflict and its consequences, young Lebanese are driven to seek stability and opportunities abroad, impacting the demographic balance among religious communities, which generates tensions and threatens the fragile peace prevailing in the country. This study delves into these migration dynamics, exploring how marketing systems can mitigate challenges and encourage emigrants to return to Lebanon. Semi-structured interviews with Lebanese migrants across five continents were conducted to ascertain primary motivations for emigration, obstacles to return, and factors encouraging repatriation. Findings reveal that while young Lebanese pursue better lives abroad, insecurity and persistent barriers hinder their return. By integrating marketing systems and adapting the \"Transformative Refugee Service Experience Framework,\" this research proposes comprehensive public policy and managerial strategies tailored to Lebanon’s context. Key recommendations include targeted job placement programs, enhanced communication with the diaspora, and community-based educational reforms. By fostering a hospitable environment, Lebanon can support sustainable development, resilience, and well-being, encouraging the return of its young migrants. This study bridges theory and practice, offering actionable insights for policymakers and extending existing frameworks to other socio-political settings.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"55 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142266184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Response Satisficing across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results EXPRESS：在线数据源的满意度回复：满意度对数据质量和政策相关结果的影响

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-07-31 DOI: 10.1177/07439156241268707

Christopher Berry, Scot Burton

{"title":"EXPRESS: Response Satisficing across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results","authors":"Christopher Berry, Scot Burton","doi":"10.1177/07439156241268707","DOIUrl":"https://doi.org/10.1177/07439156241268707","url":null,"abstract":"The use of crowdsourced data has become extremely popular in marketing and public policy research. However, there are concerns about the validity of studies that source data from crowdsourcing platforms such as Amazon’s Mechanical Turk (MTurk). Using five different online sample sources, including multiple MTurk samples and professionally managed panels, we address issues related to online data quality and its effects on results for a policy-based 2 x 2 between subjects’ experiment. We show that survey response satisficing, as well as multitasking, is related to attention check performance measures beyond demographic differences, and there are substantial differences across the five different online data sources. We specifically identify segments of high and low response satisficers using a multiitem measure and show that there are critical differences in the policy-relevant results for the experiment for these segments of online respondents. Findings suggest implications for concerns about failures to replicate results in the policy and consumer well-being, business, and social science literatures. We offer some suggestions for attempting to reduce problematic effects of response satisficing and data quality that are shown to differ substantially across the sample sources examined.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"47 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141867752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Impact at Scale: Reflections on the Recommendations of the TCR Impact Task Force 规模化的社会影响：对 TCR 影响力工作组建议的思考

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-05-10 DOI: 10.1177/07439156241247969

John G. Lynch

引用次数: 0

Commentary on “Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda” 关于 "向具有社会影响力的研究新范式过渡：TCR 影响力工作组的建议和议程" 评论

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-05-06 DOI: 10.1177/07439156241247967

Punam Anand Keller

引用次数: 0

Personal Reflections on Conducting Societally Impactful Research 关于开展具有社会影响力研究的个人思考

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-04-27 DOI: 10.1177/07439156241247950

Pierre Chandon

引用次数: 0

How to Be a Pro–Social Impact Scholar in Marketing 如何成为市场营销领域具有社会影响力的学者

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-04-27 DOI: 10.1177/07439156241247961

Christine Moorman

引用次数: 0

EXPRESS: A Marketing Perspective on Maladaptive Consumption and Product Regulation 快讯：适应不良消费和产品监管的营销视角

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-04-16 DOI: 10.1177/07439156241250356

Ingrid Martin, David W. Stewart

引用次数: 0

EXPRESS: Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset 快讯驾驭地缘政治动荡：企业应对乌克兰战争及其对消费者心态的影响

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-03-21 DOI: 10.1177/07439156241244738

Shankar Ganesan, Girish Mallapragada

{"title":"EXPRESS: Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset","authors":"Shankar Ganesan, Girish Mallapragada","doi":"10.1177/07439156241244738","DOIUrl":"https://doi.org/10.1177/07439156241244738","url":null,"abstract":"Following Russia’s 2022 invasion of Ukraine, many companies withdrew from or altered their Russian operations. This research explores the impact of such corporate actions on three important consumer mindset metrics: net brand buzz, consideration set inclusion, and purchase intent. We also examine the moderating role of the firm’s environmental, social, and governance (ESG) reputation, the type of business (B2B vs. B2C), and the focal firm’s decisions relative to peers. We test our propositions using a unique dataset that combines a firm’s decision related to its Russian operations, consumer mindset metrics, and ESG performance after controlling for firm-level factors. Our findings indicate that decisions such as withdrawal from or suspension of activities in Russia are positively related to consumer mindset metrics. Moreover, this effect is accentuated for firms with a strong prior ESG reputation such that they experience a greater level of net brand buzz, brand consideration set inclusion, and purchase intent following the decision compared to the period before such decisions. Our study contributes to understanding the relationship between such corporate actions and consumer mindset metrics in a novel geopolitical context, providing valuable insights for managerial decision-making and public policy.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"22 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140199500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Breaking Climate Change Polarization 快讯打破气候变化两极分化

IF 7.8 3区管理学

Journal of Public Policy & Marketing Pub Date : 2024-03-21 DOI: 10.1177/07439156241244737

Aylin Cakanlar

引用次数: 0