快讯Resourcing Hope:长期流离失所中的难民代理消费行为

IF 5.1 3区 管理学 Q1 BUSINESS
Hounaida A. El Jurdi, Zeynep Baktir, Linda L. Price
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引用次数: 0

摘要

全球难民危机带来了复杂的挑战,数百万人在恶劣的条件下长期流离失所。本研究探讨了在黎巴嫩的叙利亚难民妇女的生活经历,重点关注她们如何在被迫流动和不确定性的情况下获取希望和维持福祉。通过对 26 名叙利亚难民妇女进行人种学访谈,我们揭示了消费者角色变化的深远影响,以及代理性锚定消费行为在重新获得希望方面的关键作用。我们的研究结果表明,难民采用了四种锚定行为--家务、精神生活、自我保健和社交--来暂时恢复正常、肯定尊严和提高幸福感。这些行为充当了为希望提供资源和调动希望的容器,使难民能够 "度过 "目前的困境,同时向往更美好的未来。我们提出了 "希望 "这一概念,认为它是一种可以集体分享和调动的社会资源,强调了难民经历中希望与绝望之间的动态相互作用。这项研究有助于理解营销和服务体系如何改善长期流离失所的难民的福祉,为利益相关者创造条件,促进而不是抑制在全球现代性中经历长期流离失所和非自愿流动的弱势消费者的主观福祉,从而为希望提供资源。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
EXPRESS: Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement
The global refugee crisis presents a complex challenge, with millions experiencing protracted displacement in inhospitable conditions. This study examines the lived experiences of Syrian refugee women in Lebanon, focusing on how they resource hope and maintain well-being amid forced liquidity and uncertainty. Drawing on ethnographic interviews with 26 Syrian refugee women, we uncover the profound effects of changed consumer roles and the critical function of agentive anchoring acts of consumption in resourcing hope. Our findings reveal that refugees employ four types of anchoring acts—domesticity, spirituality, self-care, and socializing—to momentarily restore normalcy, affirm dignity, and enhance well-being. These acts serve as vessels for resourcing and mobilizing hope, allowing refugees to ‘live through’ their present circumstances while aspiring for a better future. We introduce the concept of hope as a social resource that can be collectively shared and mobilized, highlighting the dynamic interplay between hope and hopelessness in refugee experiences. This research contributes to understanding how marketing and service systems can improve refugee well-being in protracted displacement, offering insights for stakeholders to create conditions that foster rather than inhibit subjective well-being among vulnerable consumers experiencing protracted displacement and involuntary liquidity in global modernity to resource hope.
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来源期刊
CiteScore
10.20
自引率
15.40%
发文量
29
期刊介绍: Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.
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