How to Be a Pro–Social Impact Scholar in Marketing

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Public Policy & Marketing Pub Date : 2024-04-27 DOI:10.1177/07439156241247961

Christine Moorman

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如何成为市场营销领域具有社会影响力的学者

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来源期刊

Journal of Public Policy & Marketing BUSINESS-

CiteScore

10.20

自引率

15.40%

发文量

期刊介绍： Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.