快讯：适应不良消费和产品监管的营销视角

IF 5.1 3区管理学 Q1 BUSINESS

Journal of Public Policy & Marketing Pub Date : 2024-04-16 DOI:10.1177/07439156241250356

Ingrid Martin, David W. Stewart

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引用次数: 0

摘要

虽然适应不良型消费及其后果众所周知，但对这种消费的管理和规范却充满了与定义、责任定位和潜在干预模式有关的诸多问题。本文回顾了围绕适应不良消费的概念、方法和政策问题。本文认为，在设计旨在解决适应不良消费的产品和法规方面，市场营销具有重要而独特的作用。本文确定并讨论了未来研究和公共政策的问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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EXPRESS: A Marketing Perspective on Maladaptive Consumption and Product Regulation

While maladaptive consumption and its consequences are well known, the management and regulation of such consumption is fraught with numerous issues related to definition, locus of responsibility, and potential modes of intervention. The present paper provides a review of the conceptual, methodological, and policy issues surrounding maladaptive consumption. The paper suggests that marketing has an important and unique role in the design of products and regulation intended to address maladaptive consumption. Questions for future research and public policy are identified and discussed.

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来源期刊

Journal of Public Policy & Marketing BUSINESS-

CiteScore

10.20

自引率

15.40%

发文量

期刊介绍： Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.