Journal of Public Policy & Marketing最新文献

{"title":"EXPRESS: What Is (and Isn’t) a Product Recall?","authors":"Vivek Astvansh, Kersi D. Antia, Gerard J. Tellis","doi":"10.1177/07439156241242419","DOIUrl":"https://doi.org/10.1177/07439156241242419","url":null,"abstract":"Safety in consumer goods is maintained by product safety laws and associated regulations. However, the legislation and regulations are specific to product categories and legal jurisdictions, thus impeding one’s ability to understand what a recall is and isn’t, and how it differs from related phenomena (e.g., product-harm crisis). The authors aim to provide such an understanding. They reviewed 510 reports from academics, managers, governments, and regulators; conducted interviews with 25 practitioners; and used 10 recall data sets to identify seven fundaments of recall. They synthesize the fundaments to propose a definition and a decision tree of recall, which can help inform academics, journalists, managers, lawyers, and safety advocates regarding what term is appropriate in what context. The authors apply the fundaments to identify similarities and differences between a recall and a harm crisis, the term used frequently in marketing research in association with recall. The fundaments also enable the authors to make five recommendations each for lawmakers and regulators in an effort to guide the academic and practitioner discourse on product recall.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"21 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140153628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPRESS: Societal Transformation through Social Entrepreneurial Action Research","authors":"Iana A. Castro, Madison Swayne, Bryce C. Lowery, Gabriel R. Gonzalez","doi":"10.1177/07439156241236769","DOIUrl":"https://doi.org/10.1177/07439156241236769","url":null,"abstract":"As communities experience social problems that negatively impact the health and well-being of residents, there is a growing need for unique, innovative solutions to address them. Researchers are increasingly studying social problems, especially those that require localized solutions. This article introduces Social Entrepreneurial Action Research, a research process that uses social enterprises to advance an iterative cycle of research insights leading to business innovations. Social Entrepreneurial Action Research (SEAR) is driven by community stakeholders, grounded in research, and focused on ongoing societal transformation. This article describes the SEAR process and its theoretical foundation, and demonstrates its application using a case study that provides illustrative examples from a social enterprise as it went through the stages of the process. Social Entrepreneurial Action Research is a method that can be used to address social problems with localized solutions that are community-based, long-lasting, and that result in societal transformation.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"43 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139953137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Into the Woods: Making a Difference via Marketing and Public Policy Research","authors":"Jeremy Kees, Beth Vallen","doi":"10.1177/07439156231211239","DOIUrl":"https://doi.org/10.1177/07439156231211239","url":null,"abstract":"","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136068399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPRESS: Embracing Food Well-being: Lessons from Chefs’ Caring Actions in the Fight against Food Waste","authors":"Marta Pizzetti, Cristina Longo, Meltem Türe","doi":"10.1177/07439156231206791","DOIUrl":"https://doi.org/10.1177/07439156231206791","url":null,"abstract":"This research analyses world-renowned chefs’ fight against food waste as a manifestation of care, and aims to contribute to the understanding of Food Well-Being (FWB). A qualitative study was conducted to analyze a large set of data triangulated from multiple sources (online streaming platforms, books, newspapers and magazines, websites and social media channels). The findings reveal that, in proclaiming their responsibility to act against food waste, chefs challenge a wasteful food culture by weaving a web of care targeted both at supporting and training consumers and other stakeholders in the food supply-chain. In doing so, the chefs leverage their position in society and within the food supply-chain to connect multiple stakeholders in order to form a mutually-beneficial and positive relationship with food. The results contribute to the conceptualization of FWB by highlighting the relational and dynamic nature of care in the FWB model. The study has policy implications for fighting food waste and enhancing FWB.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135581850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment","authors":"Maura L. Scott, Kelly D. Martin","doi":"10.1177/07439156231195149","DOIUrl":"https://doi.org/10.1177/07439156231195149","url":null,"abstract":"The future of the Journal of Public Policy & Marketing (JPP&M) is bright, and we are grateful to have played a role in its evolution. Our editorship, spanning July 2020 to July 2023, was marked by significant societal, environmental, and political turbulence and transformation.We acknowledge the hills we continue to climb (Gorman 2021), individually and collectively, over the course of this historic time. Our professional and familial roles and capabilities were stretched in the face of pandemic, war, human rights violations, and pervasive misand disinformation; this was followed by specific tactics that threaten human rights and marginalize underrepresented populations and anyone who seems “different.” Earlier this year, Black, Latino, and LGBTQIA+ Americans were warned by civil rights groups to avoid travel in certain U.S. states (Schneider 2023; Yan, Alonso, and Gallagher 2023). As a counterpoint, communities around the world have come together in solidarity in the face of hate (NATO 2023; Rahim and Picheta 2020). Against this often inconceivable background, our marketing and public policy community found strength in our differences, and this led to highly impactful new knowledge across a number of pressing areas. Still we rise (Angelou 1978). JPP&M thrived during this time, perhaps not in spite of the state of the world but because of it. Since its founding more than 40 years ago, JPP&M has published critically important research that helps scholars, policy makers, marketing managers, and the broader community make sense of their complex realities. The journal’s achievements over the last three years speak to its enduring place as home for research that makes a difference and meaningfully improves individual, community, and societal well-being. The journal was passed to us in excellent shape, and it has been a great privilege to work to further elevate its stature. There is tremendous interest in and support of the work in the journal. This recognition has been years in the making, with generations of JPP&M editors and the support of the marketing and public policy community. JPP&M is stronger than ever. In the last three years, JPP&M’s impact factor has grown to 7.80, its highest impact factor to date. As outlined in Table 1, relative to other leading journals, JPP&M has demonstrated substantial growth in its impact factor. In 2022, for the first time, JPP&M’s impact factor exceeded that of the Journal of Marketing Research and the Journal of Consumer Research. The Social Sciences Citation Index (SCCI) business category now ranks JPP&M at 37 out of 154 business journals worldwide, a first for the journal. While JPP&M’s impressive impact factor and SCCI ranking are certainly important indicators that this work matters, our community also strives to demonstrate impact in other areas. We are equally proud of other statistics, such as the journal’s global reach, measured via submissions and fulltext downloads, which has continued to grow and to ","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"2 1","pages":"297 - 302"},"PeriodicalIF":7.8,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79095883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AI Through a CSR Lens: Consumer Issues and Public Policy","authors":"Shuili Du, Sankar Sen","doi":"10.1177/07439156231186573","DOIUrl":"https://doi.org/10.1177/07439156231186573","url":null,"abstract":"Like most technologies, AI is a mixed blessing: on the one hand, it promises scientific miracles, efficiency, and freedom; on the other hand, it is fraught with a host of ethical challenges, including algorithmic bias, data privacy and security, lack of diversity and inclusion in AI technology, and potential to create largescale unemployment (Du and Xie 2021; Puntoni et al. 2021) and even threaten human extinction, as feared by many leading technologists (Center for AI Safety 2023). Increasingly, executives, researchers, and policy makers agree on the urgent need to manage and regulate AI to best realize its benefits while mitigating its risks. As businesses race to lead on AI, a productive path to socially responsible AI needs to involve not just AI executives, researchers, and engineers but also business scholars, philosophers, sociologists, ethicists, policy makers, consumer advocates, and nonprofits. Corporate social responsibility (CSR), with its rich accumulated insights from research at the intersection of business and society, provides a unique and valuable lens to address the tension between the promises versus perils of AI.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"2016 1","pages":"351 - 353"},"PeriodicalIF":7.8,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76750747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Vulnerability with a Focus on Homelessness","authors":"R. Hill","doi":"10.1177/07439156231183533","DOIUrl":"https://doi.org/10.1177/07439156231183533","url":null,"abstract":"That consumers are vulnerable in a variety of ways and in different contexts is central to our understanding of public policy and marketing (see Baker, Hunt, and Rittenburg [2007] and Lee, Ozanne, and Hill [1999] for two examples). One way of capturing this vulnerability for resource-deprived individuals around the world is through the lens of consumption adequacy, which has been offered in several different articles over the last 25 years (e.g., Martin and Hill 2012). This construct captures possible deficits in foodstuffs and potable water, clothing consistent with culture and environment, remedial and preventative health care, shelter that serves protective and privacy needs, and opportunities to advance oneself over time. While each one has its importance to consumptive thriving and surviving, this commentary concentrates attention on the role of shelter and housing in the collective mix of goods and services.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"1 1","pages":"356 - 357"},"PeriodicalIF":7.8,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75529727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing","authors":"M. Viswanathan","doi":"10.1177/07439156231185420","DOIUrl":"https://doi.org/10.1177/07439156231185420","url":null,"abstract":"This commentary discusses how the research on subsistence marketplaces has evolved from behavioral foundations to providing new directions in marketing and public policy, bridging multiple units of analysis. The specific insights from this stream of work are widely published and not repeated here. This research stream starts with micro-level understanding and aggregates insights from the bottom-up (Viswanathan 2013). The stream has its beginnings in understanding the problems faced by low-literate, low-income consumers in the United States (Viswanathan, Rosa, and Harris 2005; Viswanathan, Xia, et al. 2009). It then extended to understanding consumers, entrepreneurs, and marketplaces in the broad range of low income referred to as “subsistence” (i.e., barely making ends meet). Thus, the research encompasses a range of poverty in developing countries and low-income contexts in advanced economies.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"283 1","pages":"358 - 360"},"PeriodicalIF":7.8,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78474645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Biohacking COVID-19: Sharing Is Not Always Caring","authors":"Vitor M. Lima, R. Belk","doi":"10.1177/07439156231183001","DOIUrl":"https://doi.org/10.1177/07439156231183001","url":null,"abstract":"This netnographic study investigates how and why people engage with citizen science initiatives and share insights from them in the context of the COVID-19 pandemic. Specifically, this research focuses on biohacking, a form of citizen science in which individuals conduct innovative but controversial self-experiments. In a context of ideological, behavioral, and emotional tensions, biohackers seek to do what they consider to be “the right thing” for themselves and others. Some biohackers believed that governmental “solutions” for the pandemic were not “correct” or “the best” and shared scientifically unproven protocols to develop, for example, homemade vaccines. However, in many cases, biohackers may unintentionally create harm while intending to do good by sharing such “solutions.” In this vein, this research shows that sharing is not always caring, as biohacking related to COVID-19 exemplifies. Although sharing is a form of prosocial behavior, it has different motivations that may invert its epistemic prosocial orientation to an antisocial one. This orientation results in new challenges, as well as strengthening old challenges, for policy makers facing public crises, such as pandemics. The prescriptions for policy makers offered in this article aim to help reduce such an impact on governmental efforts to tackle collective crises.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"16 1","pages":""},"PeriodicalIF":7.8,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90648041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Bidirectional Relationship Between Threats and Goals","authors":"Kelly Goldsmith","doi":"10.1177/07439156231182953","DOIUrl":"https://doi.org/10.1177/07439156231182953","url":null,"abstract":"Organizations and policy decision makers have long understood that helping consumers pursue their long-term goals promotes consumer welfare and well-being. Their help is often needed as many consumers struggle with goal setting and goal attainment. For example, a common idea regarding certain goals (e.g., status, fitness, happiness) is that they should not be pursued directly, but, rather, should emerge as a fortuitous byproduct of engagement in other activities. This theorizing is, at one level, intuitively appealing. Certain goals, such as trying too explicitly to fall asleep, may be counterproductive. However, most recognize that the likelihood of achieving a goal is greater when one’s behavior is modified in service of that goal. Thus, a person who consciously (re)arranges various aspects of their life (e.g., diet, work habits) to get a good night’s sleep will likely sleep better. This perspective is consistent with the large body of research on goals, which has demonstrated that goal activation increases the likelihood of goal attainment by promoting self-regulation toward the goal (e.g., Kruglanski 1996). However, it also raises the interesting and open question of whether there are predictable factors that moderate when goals may function as intended versus ironically backfire. I contend that illuminating such factors is critical for stakeholders interested in promoting a “better world” by supporting consumers’ goal setting and goal pursuit. I draw from my extant work on self-regulation (e.g., Cannon, Goldsmith, and Roux 2019) to suggest one possible factor. Having a goal requires acknowledging a discrepancy between one’s current level of goal attainment and a more desirable reference point. Thus, one cannot have a goal without acknowledging a negative discrepancy in their current situation. I posit that two primary types of responses follow from acknowledging this discrepancy: a threat response and a self-regulatory response. Next, I offer support for this theorizing, then raise a call for organizations, policy decision makers, and academic researchers to better understand and support these two divergent pathways.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"21 1","pages":"354 - 355"},"PeriodicalIF":7.8,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84923004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}