Journal of Public Policy & Marketing最新文献

{"title":"EXPRESS: Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset","authors":"Shankar Ganesan, Girish Mallapragada","doi":"10.1177/07439156241244738","DOIUrl":"https://doi.org/10.1177/07439156241244738","url":null,"abstract":"Following Russia’s 2022 invasion of Ukraine, many companies withdrew from or altered their Russian operations. This research explores the impact of such corporate actions on three important consumer mindset metrics: net brand buzz, consideration set inclusion, and purchase intent. We also examine the moderating role of the firm’s environmental, social, and governance (ESG) reputation, the type of business (B2B vs. B2C), and the focal firm’s decisions relative to peers. We test our propositions using a unique dataset that combines a firm’s decision related to its Russian operations, consumer mindset metrics, and ESG performance after controlling for firm-level factors. Our findings indicate that decisions such as withdrawal from or suspension of activities in Russia are positively related to consumer mindset metrics. Moreover, this effect is accentuated for firms with a strong prior ESG reputation such that they experience a greater level of net brand buzz, brand consideration set inclusion, and purchase intent following the decision compared to the period before such decisions. Our study contributes to understanding the relationship between such corporate actions and consumer mindset metrics in a novel geopolitical context, providing valuable insights for managerial decision-making and public policy.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140199500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPRESS: Breaking Climate Change Polarization","authors":"Aylin Cakanlar","doi":"10.1177/07439156241244737","DOIUrl":"https://doi.org/10.1177/07439156241244737","url":null,"abstract":"Climate change has become an increasingly polarizing issue in the United States and across the globe, a divide reflected in the sustainable behaviors of liberals and conservatives. Previous studies have investigated the psychological underpinnings of this polarization in the sustainability domain; however, findings have been fragmented across disciplines. The current work aims to integrate and synthesize academic research at the intersection of political ideology and sustainable behavior to propose a framework that explains polarized responses to climate change. This framework, represented by the acronym BREAK, suggests that several key factors can shed light on the underlying causes of the division regarding climate change. These factors include Balance, Reactance, Essence of the problem, Adherence to ingroup norms, and Knowledge. The author also employs this framework to propose strategies for reducing climate change polarization and outline potential avenues for future research. Overall, this review can help policymakers, practitioners, and academics in their endeavors to increase sustainable behavior across the political spectrum.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140199502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPRESS: What Is (and Isn’t) a Product Recall?","authors":"Vivek Astvansh, Kersi D. Antia, Gerard J. Tellis","doi":"10.1177/07439156241242419","DOIUrl":"https://doi.org/10.1177/07439156241242419","url":null,"abstract":"Safety in consumer goods is maintained by product safety laws and associated regulations. However, the legislation and regulations are specific to product categories and legal jurisdictions, thus impeding one’s ability to understand what a recall is and isn’t, and how it differs from related phenomena (e.g., product-harm crisis). The authors aim to provide such an understanding. They reviewed 510 reports from academics, managers, governments, and regulators; conducted interviews with 25 practitioners; and used 10 recall data sets to identify seven fundaments of recall. They synthesize the fundaments to propose a definition and a decision tree of recall, which can help inform academics, journalists, managers, lawyers, and safety advocates regarding what term is appropriate in what context. The authors apply the fundaments to identify similarities and differences between a recall and a harm crisis, the term used frequently in marketing research in association with recall. The fundaments also enable the authors to make five recommendations each for lawmakers and regulators in an effort to guide the academic and practitioner discourse on product recall.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140153628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPRESS: Societal Transformation through Social Entrepreneurial Action Research","authors":"Iana A. Castro, Madison Swayne, Bryce C. Lowery, Gabriel R. Gonzalez","doi":"10.1177/07439156241236769","DOIUrl":"https://doi.org/10.1177/07439156241236769","url":null,"abstract":"As communities experience social problems that negatively impact the health and well-being of residents, there is a growing need for unique, innovative solutions to address them. Researchers are increasingly studying social problems, especially those that require localized solutions. This article introduces Social Entrepreneurial Action Research, a research process that uses social enterprises to advance an iterative cycle of research insights leading to business innovations. Social Entrepreneurial Action Research (SEAR) is driven by community stakeholders, grounded in research, and focused on ongoing societal transformation. This article describes the SEAR process and its theoretical foundation, and demonstrates its application using a case study that provides illustrative examples from a social enterprise as it went through the stages of the process. Social Entrepreneurial Action Research is a method that can be used to address social problems with localized solutions that are community-based, long-lasting, and that result in societal transformation.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139953137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Into the Woods: Making a Difference via Marketing and Public Policy Research","authors":"Jeremy Kees, Beth Vallen","doi":"10.1177/07439156231211239","DOIUrl":"https://doi.org/10.1177/07439156231211239","url":null,"abstract":"","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136068399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPRESS: Embracing Food Well-being: Lessons from Chefs’ Caring Actions in the Fight against Food Waste","authors":"Marta Pizzetti, Cristina Longo, Meltem Türe","doi":"10.1177/07439156231206791","DOIUrl":"https://doi.org/10.1177/07439156231206791","url":null,"abstract":"This research analyses world-renowned chefs’ fight against food waste as a manifestation of care, and aims to contribute to the understanding of Food Well-Being (FWB). A qualitative study was conducted to analyze a large set of data triangulated from multiple sources (online streaming platforms, books, newspapers and magazines, websites and social media channels). The findings reveal that, in proclaiming their responsibility to act against food waste, chefs challenge a wasteful food culture by weaving a web of care targeted both at supporting and training consumers and other stakeholders in the food supply-chain. In doing so, the chefs leverage their position in society and within the food supply-chain to connect multiple stakeholders in order to form a mutually-beneficial and positive relationship with food. The results contribute to the conceptualization of FWB by highlighting the relational and dynamic nature of care in the FWB model. The study has policy implications for fighting food waste and enhancing FWB.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135581850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment","authors":"Maura L. Scott, Kelly D. Martin","doi":"10.1177/07439156231195149","DOIUrl":"https://doi.org/10.1177/07439156231195149","url":null,"abstract":"The future of the Journal of Public Policy & Marketing (JPP&M) is bright, and we are grateful to have played a role in its evolution. Our editorship, spanning July 2020 to July 2023, was marked by significant societal, environmental, and political turbulence and transformation.We acknowledge the hills we continue to climb (Gorman 2021), individually and collectively, over the course of this historic time. Our professional and familial roles and capabilities were stretched in the face of pandemic, war, human rights violations, and pervasive misand disinformation; this was followed by specific tactics that threaten human rights and marginalize underrepresented populations and anyone who seems “different.” Earlier this year, Black, Latino, and LGBTQIA+ Americans were warned by civil rights groups to avoid travel in certain U.S. states (Schneider 2023; Yan, Alonso, and Gallagher 2023). As a counterpoint, communities around the world have come together in solidarity in the face of hate (NATO 2023; Rahim and Picheta 2020). Against this often inconceivable background, our marketing and public policy community found strength in our differences, and this led to highly impactful new knowledge across a number of pressing areas. Still we rise (Angelou 1978). JPP&M thrived during this time, perhaps not in spite of the state of the world but because of it. Since its founding more than 40 years ago, JPP&M has published critically important research that helps scholars, policy makers, marketing managers, and the broader community make sense of their complex realities. The journal’s achievements over the last three years speak to its enduring place as home for research that makes a difference and meaningfully improves individual, community, and societal well-being. The journal was passed to us in excellent shape, and it has been a great privilege to work to further elevate its stature. There is tremendous interest in and support of the work in the journal. This recognition has been years in the making, with generations of JPP&M editors and the support of the marketing and public policy community. JPP&M is stronger than ever. In the last three years, JPP&M’s impact factor has grown to 7.80, its highest impact factor to date. As outlined in Table 1, relative to other leading journals, JPP&M has demonstrated substantial growth in its impact factor. In 2022, for the first time, JPP&M’s impact factor exceeded that of the Journal of Marketing Research and the Journal of Consumer Research. The Social Sciences Citation Index (SCCI) business category now ranks JPP&M at 37 out of 154 business journals worldwide, a first for the journal. While JPP&M’s impressive impact factor and SCCI ranking are certainly important indicators that this work matters, our community also strives to demonstrate impact in other areas. We are equally proud of other statistics, such as the journal’s global reach, measured via submissions and fulltext downloads, which has continued to grow and to ","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79095883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AI Through a CSR Lens: Consumer Issues and Public Policy","authors":"Shuili Du, Sankar Sen","doi":"10.1177/07439156231186573","DOIUrl":"https://doi.org/10.1177/07439156231186573","url":null,"abstract":"Like most technologies, AI is a mixed blessing: on the one hand, it promises scientific miracles, efficiency, and freedom; on the other hand, it is fraught with a host of ethical challenges, including algorithmic bias, data privacy and security, lack of diversity and inclusion in AI technology, and potential to create largescale unemployment (Du and Xie 2021; Puntoni et al. 2021) and even threaten human extinction, as feared by many leading technologists (Center for AI Safety 2023). Increasingly, executives, researchers, and policy makers agree on the urgent need to manage and regulate AI to best realize its benefits while mitigating its risks. As businesses race to lead on AI, a productive path to socially responsible AI needs to involve not just AI executives, researchers, and engineers but also business scholars, philosophers, sociologists, ethicists, policy makers, consumer advocates, and nonprofits. Corporate social responsibility (CSR), with its rich accumulated insights from research at the intersection of business and society, provides a unique and valuable lens to address the tension between the promises versus perils of AI.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76750747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Vulnerability with a Focus on Homelessness","authors":"R. Hill","doi":"10.1177/07439156231183533","DOIUrl":"https://doi.org/10.1177/07439156231183533","url":null,"abstract":"That consumers are vulnerable in a variety of ways and in different contexts is central to our understanding of public policy and marketing (see Baker, Hunt, and Rittenburg [2007] and Lee, Ozanne, and Hill [1999] for two examples). One way of capturing this vulnerability for resource-deprived individuals around the world is through the lens of consumption adequacy, which has been offered in several different articles over the last 25 years (e.g., Martin and Hill 2012). This construct captures possible deficits in foodstuffs and potable water, clothing consistent with culture and environment, remedial and preventative health care, shelter that serves protective and privacy needs, and opportunities to advance oneself over time. While each one has its importance to consumptive thriving and surviving, this commentary concentrates attention on the role of shelter and housing in the collective mix of goods and services.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75529727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing","authors":"M. Viswanathan","doi":"10.1177/07439156231185420","DOIUrl":"https://doi.org/10.1177/07439156231185420","url":null,"abstract":"This commentary discusses how the research on subsistence marketplaces has evolved from behavioral foundations to providing new directions in marketing and public policy, bridging multiple units of analysis. The specific insights from this stream of work are widely published and not repeated here. This research stream starts with micro-level understanding and aggregates insights from the bottom-up (Viswanathan 2013). The stream has its beginnings in understanding the problems faced by low-literate, low-income consumers in the United States (Viswanathan, Rosa, and Harris 2005; Viswanathan, Xia, et al. 2009). It then extended to understanding consumers, entrepreneurs, and marketplaces in the broad range of low income referred to as “subsistence” (i.e., barely making ends meet). Thus, the research encompasses a range of poverty in developing countries and low-income contexts in advanced economies.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78474645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}