Journal of Public Policy & Marketing最新文献

{"title":"Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color","authors":"Sonya A. Grier","doi":"10.1177/07439156231183515","DOIUrl":"https://doi.org/10.1177/07439156231183515","url":null,"abstract":"Marketing and public policy discussions about targeted marketing to youth have emphasized how marketing influences youth consumption of potentially hazardous products, including alcohol, tobacco, unhealthy food, and violent entertainment. What is missing, however, is a focused examination of how the effects are different or magnified among Black and Hispanic youth, fast-growing U.S. populations. Consider the April 1999 shooting at Columbine High School, which reawakened concern about youth exposure to violent media. In response, the Federal Trade Commission (FTC) investigated the targeting of restricted movies, music, and video games to American youth. The study concluded that pervasive and aggressive marketingundermined thecredibilityof the ratingsand thushindered parents from making informed decisions about children’s exposure to violent content (Grier 2001). The FTC recommended that all industries enhance their self-regulatory efforts and support consumer education. Because the FTC study focused on “all youth,” there was no effort to understand howaggressivemarketingmight affect youth subgroups. Empirical evidence demonstrated that Black and Hispanic youth spent significantly more time engaging with media compared to White youth—up to eight hours more a day— potentially increasing exposure to marketing and any ill effects. The issue of magnified effects and differential influences reemerged as I began research that investigated the relationship of food and beverage marketing (FBM) to obesity. Black and Hispanic youth have significantly higher rates of obesity than White and Asian youth, and typically protective factors such as income, education, and social mobility are less protective for Black children than for White children (Smith et al. 2019). Obesity disparities correspond to broader racial health disparities reflected by earlier onset, greater severity, and higher mortality rates across multiple disease categories, at an estimated cost to society of $320 billion annually.Health disparities reflect societal injustice and reinforce the need for scholars to value overlookedpopulation segments. Black and Hispanic youth are the target of intense marketing efforts given their psychosocial characteristics, demographic growth, media use patterns, and influence on the broader youth culture (Grier and Kumanyika 2010). Such targeted marketing challenges researchers, policy actors, consumer advocates, and marketing industry players to understand levels of risk regarding the health-related impacts of marketing and to identify appropriate interventions. Policy actors need and want research guidance about target marketing to maneuver sociopolitical dynamics as they develop targeted interventions (Grier and Schaller 2020). The lack of research that centers on the experiences, opportunities, and challenges faced by minoritized youth hampers the development of initiatives to mitigate any negative effects of target marketing and misses opportunities to des","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"1 1","pages":"348 - 350"},"PeriodicalIF":7.8,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91279352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Framework for Aligning REAL Food Public Policy with Consumers’ Multiple Eating Motivations","authors":"Peggy J. Liu, Kelly L. Haws","doi":"10.1177/07439156231180681","DOIUrl":"https://doi.org/10.1177/07439156231180681","url":null,"abstract":"Multiple motivations drive consumers when obtaining and eating food, including taste, healthiness, fullness, price, convenience, waste avoidance, and social and cultural norms (Chandon, Haws, and Liu 2022; Glanz et al. 1998; Liu et al. 2015; Renner et al. 2012; Sproesser et al. 2018). The relative strength of these motivations can vary across consumers chronically (e.g., restrained eaters may prioritize weight management; Liu and Haws 2020) and situationally (e.g., consumers may prioritize fullness right before lunchtime). In addition, a global perspective is important: The relative prioritization of different eating motivations may vary across countries given different food-relevant challenges across regions. For example, in regions with extreme food scarcity due to droughts or war, consumers’ primary motivations are likely very different from those in regions where nonnutritious food is abundant (and often cheap and convenient, as in food deserts). Addressing these various consumer eating motivations is key to overall consumer well-being (Block et al. 2011) as well as to societal well-being (Scott and Vallen 2019). Importantly, the ability to address these motivational drivers can be shaped by public policies, both general policies (e.g., child tax subsidies) and food-specific policies. In this commentary, we focus on food-specific public policies (“food policies” hereinafter). We argue that food policies ought to consider the array of different consumer eating motivations, including both (1) how policies may affect perceptions of the ability of different food options to address various motivations and (2) the relative importance of different motivations. Notably, these motivations may vary over time and across situations (e.g., eating in vs. outside the home), individuals, groups, and countries. Ultimately, eating motivations are critical determinants of both consumer support of different policies and the policies’ effectiveness at promoting consumer and societal well-being (Scott and Vallen 2019). The REAL Food Policy Framework","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"52 1","pages":"343 - 347"},"PeriodicalIF":7.8,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88976611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing and Public Policy Implications of Dobbs v. Jackson Women's Health Organization","authors":"M. Fitzgerald, Jeff Langenderfer, Roberta I Renzelli-Cain, Elizabeth A. Critch","doi":"10.1177/07439156231179641","DOIUrl":"https://doi.org/10.1177/07439156231179641","url":null,"abstract":"In June 2022, the U.S. Supreme Court ruled that the U.S. Constitution does not grant a right to abortion and that the legality of abortion should be determined by the states (Dobbs v. Jackson Women's Health Organization). The Dobbs ruling impacts female reproductive health care during the estimated 39 years that females can become pregnant. It also affects health care providers and the organizations in which they work, health insurers, pharmaceutical firms, social media platforms, and employers. Important marketing and policy concerns, including privacy, cross-border commerce, consumer vulnerability, and marketplace information flow, will require study as stakeholders respond to this environmental change. The authors develop a framework for the “typical” female reproductive health care journey to identify some of the most important areas of research for marketing and public policy academics and policy makers.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"55 1","pages":"303 - 325"},"PeriodicalIF":7.8,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88680086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes","authors":"A. Matthews, Seth Cockrell, Kristen L. Walker","doi":"10.1177/07439156231172517","DOIUrl":"https://doi.org/10.1177/07439156231172517","url":null,"abstract":"Perceived authenticity of publicly owned natural parks is an important yet often overlooked driver of consumer experience, enjoyment, and well-being. Given the U.S. National Park Service's charge to operate parks for the enjoyment of the public while conserving them for the future, it is important for park agencies to understand how visitors perceive the authenticity of parks and how they can increase perceived authenticity of the spaces they manage. The authors use the construct of brand authenticity as the foundation of a natural space authenticity framework and draw on attention restoration theory to highlight the importance of viewing the marketing of natural spaces as a form of brand management. In a survey of 2,646 visitors to state parks and a series of three experiments, the authors examine the impact of natural space authenticity (perceived continuity, credibility, and symbolism) on consumer outcomes. Findings indicate that these three dimensions of natural space authenticity improve outcomes of return visit intentions, recommendation intentions, decreased stress, and perceived health for prior and potential visitors of state parks. The authors present managerial and policy implications to assist park managers and guide future research.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"29 1","pages":"279 - 295"},"PeriodicalIF":7.8,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87473001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale","authors":"J. C. Andrews, Kristen L. Walker, R. Netemeyer, J. Kees","doi":"10.1177/07439156231165250","DOIUrl":"https://doi.org/10.1177/07439156231165250","url":null,"abstract":"As children’s and teens’ internet use has reached record highs, the protection of their online privacy is a pressing issue for parents, consumer groups, social media firms, and federal, state, and international agencies. Even with strategies to help children protect their personal information, questions remain as to what children really know about the risks of interacting online. Thus far, much of the online privacy research has relied on subjective measures of adult beliefs and attitudes, which may not be predictive of children's online privacy behaviors. To address these issues, the authors develop and test a children's online privacy scale tapping different content domains of objective knowledge about online privacy for children and young teens (age 6–15 years). From this conceptualization, evidence is offered in two pretests and four studies supporting the scale's structure, reliability, and validity and its relationships with online privacy education, age categories, personality traits, intent to share personal information online, and online privacy behaviors. Implications for child and young teen online privacy policy are offered.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"31 1","pages":"223 - 241"},"PeriodicalIF":7.8,"publicationDate":"2023-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83221339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers","authors":"D. Gerritsen, Bora S. Lancee, J. Rigtering","doi":"10.1177/07439156231157721","DOIUrl":"https://doi.org/10.1177/07439156231157721","url":null,"abstract":"International customers are increasingly exposed to dynamic currency conversion, that is, the option during checkout to proceed with a transaction in the home currency instead of a foreign currency. As conversion markups can be sizable, it is relevant to gain insight into how distinct groups of customers react at point-of-sale terminals to different markups and different ways of presenting information. The authors build on research on effort–accuracy trade-offs to theorize how international customers with different levels of financial literacy react to conversion markups, different degrees of information transparency, and default settings. The authors find that financial literacy moderates the effect of markups, information, and defaults, and they design an intervention that eradicates the effect of financial literacy on dynamic currency conversion usage. The results contribute to our understanding of how customers with different levels of financial literacy respond to conversion markups, to public policies that are intended to protect customer interests, and to evil defaults used by commercial parties that seek to steer customers to noneconomical options. The authors discuss the implications of these findings for public policy making and research.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"44 1","pages":"203 - 222"},"PeriodicalIF":7.8,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85203595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments","authors":"Gabriel E. Gonzales, Christopher Berry, Matthew D. Meng, R. Leary","doi":"10.1177/07439156221150919","DOIUrl":"https://doi.org/10.1177/07439156221150919","url":null,"abstract":"In limited-information environments like restaurants, consumers are forced to make health inferences by drawing from the menu or promotional materials or by using their intuition. Understanding such health inferences related to plant-based meat alternatives (PBMAs), which are available at a rapidly growing number of restaurants, is increasingly important. In addition to their clear environmental benefits, PBMAs are widely promoted as being healthier than traditional meat. Across five experiments, results illustrate that although some perceptions of PBMAs are aligned with reality (e.g., environmental friendliness), consumers greatly underestimate calories and nutrition (e.g., fat, sodium) relative to objective values. Additionally, consumers believe PBMAs are substantially healthier than, and decrease disease risk relative to, traditional meat, which is not always true. The currently accepted interventions of calorie labeling and nutrition information disclosure are not enough to attenuate this “health halo.” However, ensuring that consumers actively compare menu items realigns perceptions with reality. The health halo resulting from inferences formed with the limited information available at the point of purchase has numerous implications for public health, sustainable consumerism, and public policy decisions.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"27 1","pages":"242 - 261"},"PeriodicalIF":7.8,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85936487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field","authors":"Marie Louise Radanielina Hita, Yany Grégoire","doi":"10.1177/07439156221136951","DOIUrl":"https://doi.org/10.1177/07439156221136951","url":null,"abstract":"Our world is becoming more polarized than ever before, with a growing number of extremist groups spreading radical worldviews. Here, we adopt a broad definition of radicalization. For the purpose of this special issue, radicalization is viewed as a process leading to one’s socialization into an extremist belief system that then sets the stage for violence or intolerance toward individuals with a different worldview (Baugut and Neumann 2020; Borum 2011; Helfstein 2012). Although there are countless examples of events linked to radicalization, the riots at the U.S. Capitol on January 6, 2021, struck the public’s consciousness with extreme sadness and disbelief. On this infamous day, which has changed the United States for generations to come, political radicalization turned deadly as groups of armed individuals climbed up the walls and then poured through the windows of the U.S. Capitol. Although this example is particularly striking, it is not an isolated event by any stretch. Mass media in different countries bring daily examples of radicalization and violence. For instance, in June 2021 in London, Ontario, a brutal attack resulting in the death of a Muslim family sent shock waves across Canadian Muslim communities. In another example of terrorist attack, an 18-year-old white man shot 13 individuals, killing 10 of them, at a grocery store in Buffalo, New York, in May 2022. In light of these horror studies, the current special issue aims to start a discussion about the place of marketing—and its related implication for policies—in understanding and preventing violent acts motivated by extremist beliefs. Though extreme, these examples all point to an increasing polarization in public opinion across a wide range of religious or sociopolitical issues. Different state and nonstate actors seem to be losing the notion of compromise and middle ground. A recent survey reports that one in five Americans believes that political violence may be necessary for some issues (Wintemute et al. 2022). Another U.S. survey about political violence indicates that 40% of respondents view retaliatory violence as justified under some circumstances (Carey et al. 2020). This strong support of “occasional” violence is concerning, given the potential of online platforms to quickly disseminate information of a radical nature. Disturbed by this uncomfortable new reality, we set out on a mission two years ago to add marketing voices to the conversations about radicalization issues. The Journal of Public Policy & Marketing (JPP&M) was a natural fit given its editorial orientation of examining issues that “make a difference” (Martin and Scott 2021, p. 1). Because the topic of radicalization has been rarely addressed in our discipline—at least not directly—we asked ourselves the following questions: What can we do in marketing to address radicalization issues? How can marketing help policy makers and society prevent acts of violence, which are motivated by radicalization, especial","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"29 1","pages":"1 - 10"},"PeriodicalIF":7.8,"publicationDate":"2022-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76130271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Celebrate Good Times: How Celebrations Increase Perceived Social Support","authors":"D. Brick, Kelley Gullo Wight, J. Bettman, T. Chartrand, G. Fitzsimons","doi":"10.1177/07439156221145696","DOIUrl":"https://doi.org/10.1177/07439156221145696","url":null,"abstract":"Despite the ubiquity of celebrations in everyday life, little is known about how celebrations may contribute to consumer well-being. In the current work, the authors propose that celebrations promote perceived social support, which prior work has conceptualized as the belief that others will be there for you for future negative life events. The authors further theorize that celebrations require three key characteristics that, in combination, are necessary for increasing perceived social support. Specifically, celebrations must (1) mark an individual's separate positive event and (2) involve consumption (3) with others (i.e., social). They test this theory across eight studies and demonstrate a process mechanism for this effect: these characteristics lead to increases in enacted support and perceived responsiveness, which in turn lead to increases in more general perceived social support. They then extend these findings by investigating virtually held celebrations, the individual's role at the celebration, and a downstream prosocial outcome. By doing so, this work highlights the broader benefits of celebrations beyond the focal individual and the immediate experience. Finally, specific policy implications and suggestions for enhancing consumer well-being are provided.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"174 1","pages":"115 - 132"},"PeriodicalIF":7.8,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85025697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry","authors":"Benét DeBerry-Spence, Lez Trujillo-Torres, Rumela Sengupta, Kohei Matsumoto, J. Chen","doi":"10.1177/07439156221145330","DOIUrl":"https://doi.org/10.1177/07439156221145330","url":null,"abstract":"The pursuit of the common good is an important endeavor in business and marketing. The benefits of this pursuit to society are reflected in the increasing number of journal special issues dedicated to common good–related research and the recent observation that the marketing discipline is supportive of business research as a catalyst for positive change. Despite its importance, little is known about the nature of the common good within marketing scholarship. This article presents a systematic, multimethod inquiry to assess the representation and impact of the common good, with a focus on equity. The authors analyze publications in the Journal of Public Policy & Marketing and marketing journals on the Financial Times 50 list. This work acknowledges the significant influence of the United Nations Millennium Development Goals and Sustainable Development Goals on global policy and the benefits to people around the world. It also responds to the call for marketing scholars to pay more attention to the United Nations Sustainable Development Goals. The authors use insights from their inquiry to identify a promising agenda for future research that contributes to the promotion of the common good in relation to eradicating poverty, improving health, achieving universal education, and promoting gender equality.","PeriodicalId":51437,"journal":{"name":"Journal of Public Policy & Marketing","volume":"55 1","pages":"95 - 114"},"PeriodicalIF":7.8,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79612451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}